Wisata, berwisata dan kewisataan adalah full of kreatifitas dalam bentuk produk yang dikemas sedemikian rupa untuk dinikmati oleh wisatawan

1. Ekonomi Kreatif dalam konteks
Kewisataan
Rahmat Darsono, SE,.MM

2. Sejarah panjang
• Departemen Pariwisata, Pos, dan Telekomunikasi (Depparpostel)
(1983-1998)
• Departemen Pariwisata, Seni, dan Budaya (Depparsenbud) (1998)
• Kementerian Negara Pariwisata, Seni, dan Budaya
(Kemenegparsenbud) (1998-1999)
• Kementerian Negara Pariwisata, dan Kesenian (Kemengparsen)
(1999-2001)
• Kementerian Negara Kebudayaan, dan Pariwisata (Kemenegbudpar)
(2001-2005)
• Departemen Kebudayaan, dan Pariwisata (Depbudpar) (2005-2009)
• Kementerian Kebudayaan, dan Pariwisata (Kemenbudpar) (2009-
2011)
• Kementerian Pariwisata, dan Ekonomi Kreatif (2011-2014)
• Kementerian Pariwisata (2014-sekarang)

3. Creative Economy
• Is an evolving concept based on
creative assets embracing
economic, cultural, social and
technological aspects
• It has linkages at macro and
micro levels with the overall
economy, hence an important
development dimension
• It can foster economic growth,
job creation, export earnings
while promoting social
inclusion, cultural diversity and
human development.
• It is a feasible policy option to
diversify economies and
improve trade and development
gains in developing countries
(UNCTAD)

4. Creative Industries
• A set of knowledge-based economic
activities making intensive use of
creativity as primary input to produce
marketable value-added creative
products and services
• Creative products and services are
centred but not restricted to arts and
culture
• Are tangible products or intangible
services with creative content,
economic value and market objectives
• They are able to generate income from
trade and property rights
• It is a new dynamic sector in world
trade
(UNCTAD)

5. What is Creativity..??
• “Creativity is the process of bringing
something new into being. Creativity requires
passion and commitment. It brings to our
awareness what was previously hidden and
points to new life”.
Rollo May, The Courage to Create

6. • “A product is creative when it is (a) novel and
(b) appropriate. A novel product is original not
predictable. The bigger the concept, and the
more the product stimulates further work and
ideas, the more the product is creative.”
Sternberg & Lubart, Defying the Crowd

7. The scope of creative industries
Is a vast field dealing with the interplay of various sub-sectors from
traditional art crafts to technology-oriented multi-media services
Creative
Industries
Visual Arts
Literature and
Publishing
Design
Traditional
knowledge Music
Performing Arts
Audio-Visuals
Digital Animation
and Multi-media
(UNCTAD)
Paintings, sculptures and
photograpy
Books, newspapers
and periodicals
Architecture, interior objects,
fashion and jewellery
Art crafts, festivals and
cultural activities Concerts, CDs, tapes,
digitalized music
Theatre, dance, opera,
puppetry, circus
Broadcasting, cinema,
television, radio
Software, videogames
and advertising

8. Sektor Industri Kreatif

9. Sektor Industri Kreatif
• 1. Periklanan
• 2. Arsitektur
• 3. Pasar Seni dan Antik
• 4. Kerajinan
• 5. Desain
• 6. DesainFesyen
• 7. Film, Video, dan Fotografi
• Mari Elka Pangestu (Bisnis Indonesia, 24/10/2007)
• 8. PermainanInteraktif
• 9. Musik
• 10. SeniPertunjukan
• 11. Penerbitan dan Percetakan
• 12. Jasa Komputer dan Piranti
Lunak
• 13.Televisi dan Radio
• 14.Riset dan Pengembangan

10. Departemen Perdagangan mencatat
14 cakupan bidang ekonomi kreatif
• (1) Jasa periklanan;
• (2) Arsitektur;
• (3) Seni rupa;
• (4) Kerajinan;
• (5) Desain;
• (6) Mode (fashion);
• (7) Film;
• (8) Musik;
• (9) Seni
pertunjukan;
• (10) Penerbitan;
• (11) Riset dan
pengembangan;
• (12) Software;
• (13) TV danRadio;
• (14) Video game

11. Apa Industri Kreatif?
• Industri yang unsur utamanya adalah kreativitas, keahlian dan talenta
yang berpotensi meningkatkan kesejahteraan melalui penawaran kreasi
intelektual.
• Industri kreatif terdiri dari penyediaan produk kreatif langsung kepada
pelanggan dan pendukung penciptaan nilai kreatif pada sektor lain
yang secara tidak langsung berhubungan dengan pelanggan.
• Produk kreatif mempunyai ciri-ciri: siklus hidup yang singkat, risiko
tinggi, margin yang tinggi, keaneka ragaman tinggi, persaingan tinggi,
dan mudah ditiru.

12. Creative..???

13. Café Jamban di Semarang
Creativity is challenge the norm,
Not breaking the rule

14. Toilet Restaurant in Taipei

15. Hospital themed restaurant in Latvia

16. Dinner in the Sky, Belgium

17. Underwater Restaurant
Beautiful secured 5 metres below sea level at
the Hilton Maldives Resort & Spa in
Rangalifinolhu, Maldives

18. Alcatraz Restaurant in Tokyo, Japan

19. Restaurant Treehouse, New Zealand

20. De Kas restaurant in Amsterdam
De Kas Netherlands is located in
a greenhouse, where they grow their own
vegetables.

21. Skylodge Adventure Suites, Peru

22. • Stakeholder kewisataan harus tahu bahwa
wisatawan tidak hanya membeli barang atau jasa…
“Wisatawan membeli pengalaman”
“the total travel experience”
Residence
Taxi to
Airport
Airport
Services
Air Travel Car
Rental Meals
Hotel
Theme
Park
Visit with
Relatives
Trip to
Local Zoo
Restaurant
Meal
Taxi to
Airport
Air
Travel
Taxi back
Home
Bagaimana membangun kreatifitas
dalam kewisataan?

23. Kewisataan adalah sebuah product
Fasilitas Waktu
Wisatawan Harga
Paket
Wisata

24. Tourism Value Chain
Accommodation
Hotels/Lodges/camps/e
tc.
Food & Beverages
Restaurants,
Markets, Wholesalers,
retailers
Producers, farmers
Souvenirs
Souvenir shops,
markets, sellers
Craftsmen, local
producers
Transportation
Regional & Local
Bus, taxi, car rental, etc.
Excursions
Guides, tour operators,
travel agencies, etc.

25. Produk Wisata Senior

28. Tugas
• Buat sebuah produk wisata dengan
memperhatikan aspek
a. Fasilitas
b. Waktu
c. Harga
d. Wisatawan