creativity-based tourism is a concept on enriching people who travel and also give more benefits to community

1. Creative Industry in Indonesia
Its
Profiles
and
How
it
Works
for
Tourism
Development
Henky
Hermantoro
henkyhermantoro@yahoo.com
A
Regional
High-­‐Level
Forum
on
Intellectual
Property
and
Creative
Industries
World
Intellectual
Property
Organization
(WIPO)
in
cooperation
with
The
Malaysian
Intellectual
Property
Cooperation
(MyIPO)
Kuala
Lumpur,
11-­‐14
December
2013

2. General information
The Importance of Tourism
and Creative Economy

3. INDONESIA
courtesy: indonesia-peta.blogspot.com
Consists
of
more
than
17,000
islands
The
area
is
about
1.9
million
sqkm
of
land
and
3.1
sqkm
of
sea
It
ranges
of
5,271
km/3,275
mile
East
to
West,
and
2,210
km/1,373
mile
North
to
South
It
consists
of
34
provinces
and
almost
500
local
governments
Its
population
is
more
than
240
million
It
has
more
than
300
ethnic
groups
with
their
own
unique
local
cultures
and
language

4. THE IMPORTANCE ON DEVELOPING CREATIVE ECONOMY
IN INDONESIA
Economic
contribution
GDP,
job
creation,
export
Social
consequences
quality
of
life,
welfare
equality,
social
tolerance
Why
creative
economy?
Innovation
&
creativity
idea
&
creative
thinking,
value
creation
Business
climate
new
business
creation,
chain
reaction
for
other
sectors,
marketing
Nation’s
image
&
identity
tourism,
national
icon,
creating
value
for
local
culture
&
heritage
Renewable
resources
based
on
knowledge
&
creativity,
green
community
Source:
Ministry
of
Trade
(2008).
The
Development
of
Creative
Economy
in
Indonesia
2025

5. THE IMPORTANCE ON DEVELOPING TOURISM IN
INDONESIA
Economic
contribution
GDP,
job
creation,
export,
multiplier
effect
Social
consequences
quality
of
life,
welfare
equality,
social
tolerance
Business
climate
local
wisdom,
strengthening
community
Why
tourism?
Self
actualization
tourist
satisfaction,
community
satisfaction
Nation’s
image
&
identity
competitiveness,
uniqueness,
national
proudness
Sustainability
economy,
socio
cultural,
environment

6. THE RESPONSIBILITIES
2009
2008
the
study
2011-­‐now
Year
of
Creative
Industry
The
establishment
of
Ministry
of
Tourism
and
Creative
economy
Ministry
of
Trade
Ministry
of
Tourism
and
Creative
Economy
Creative
Industry
Creative
Industry
Tourism
Tourism
Ministry
of
Culture
and
Tourism
Ministry
of
Trade
Ministry
of
Industry
Ministry
of
Cooperation
and
SMEs
Ministry
of
Culture
and
Education
Ministry
of
Justice
and
Human
Rights
Creativity-Based
Tourism

7. VISION
TOURISM AND CREATIVE ECONOMY 2012-2014
To
realize
the
welfare
and
quality
of
life
of
the
people
by
promoting
tourism
and
creative
economy

8. CREATIVE AND
TOURISM
EVENTS
Creative
environment
Increasing
number
of
tourists
Economy
benefits
(employment
etc)
Proudness
Tourism
product
and
destination
promotion
Government
revenue
etc

9. Creative Economy
Its Contributions to National Economy

10. SUB SECTORS IN
CREATIVE INDUSTRY
ADVERTISING
ARCHITECTURE
ART & ANTIQUE MARKET
CRAFT
DESIGN
FASHION
FILM, VIDEO & PHOTOGRAPHY
INTERACTIVE GAMES
MUSIC
PERFORMING ARTS
PRINTING & PUBLISHING
IT CONSULTANT & SOFTWARE
RADIO & TV
RESEARCH & DEVELOPMENT
CULINARY

11. THE CONTRIBUTION TO GDP 2012
G
D
P
IDR
8,309,574.5
billion
Trade,
hotel,
restaurant
Transportation
&
communication
6.5%
10.9%
Construction
10.4%
Electricity,
gas,
water
0.7%
6.7% Finance,
real
estate,
corporate
services
10.3% Services
Processing
industry 20.8%
6.9%
Creative
industry
(IDR
573,890.7
billion)
Mining
&
quarrying 12.3%
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.
14.4%
Agriculture,
livestock,
forestry,
fishery

12. THE CONTRIBUTION TO
EMPLOYMENT 2012
EMPLOYMENT
110,808,154
people
Transportation
&
communication
4.4%
Trade,
hotel,
restaurant
15.9%
2.3% Finance,
real
estate,
corporate
services
14.7% Services
Construction 6.1%
Electricity,
gas,
water 0.2%
Processing
industry 9.2%
Creative
industry
10.6% (11,799.568
people)
1.4%
Mining
&
quarrying
35.1%
Agriculture,
livestock,
forestry,
fishery
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.

13. NUMBER
OF
ENTERPRISES
55,536,646
units
THE CONTRIBUTION TO NUMBER
OF ENTERPRISES 2012
Trade,
hotel,
restaurant
17.59%
0.51% Mining
&
quarrying
5.08% Services
9.72%
Creative
industry
(5,398,162
units)
0.80% Construction
Finance,
real
estate,
corporate
1.63%
services
5.45% Transportation
&
communication
55.98%
Agriculture,
livestock,
forestry,
fishery
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.
Electricity,
gas,
water
0.04%
3.20% Processing
industry

14. CREATIVE INDUSTRY 2012
SUB SECTORS COMPOSITION GDP (%)
1.6% IT
consultant
&
software
Interactive
games 0.7%
Music 0.8%
3.1% Radio
&
TV
Printing
&
publishing
1.9% R
&
D
7.8%
Performing
art 0.4%
Film,
video,
photography 1.3%
32.3% Culinary
Fashion 28.7%
CREATIVE
INDUSTRY
(IDR
573,890.7
billion/
6.91%
nat’l)
Design 3.8%
0.5% Advertising
0.3%
Art
&
antique
2.0% Architecture
market
Craft 14.7%
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.

15. CREATIVE INDUSTRY 2012
EMPLOYMENT (%)
Music 0.5%
0.7% Performing
art
4.3% Printing
&
publishing
0.6% IT
consultant
&
software
Interactive
games 0.2%
0.1% R
&
D
1.1% Radio
&
TV
Film,
video,
photography 0.5%
31.7% Culinary
Fashion 32.3%
EMPLOYMENT
11,799,568
people
(10.65%
nat’l)
0.1% Art
&
antique
market
0.2% Advertising
Design 1.4%
0.4% Architecture
26.1% Craft
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.

16. CREATIVE INDUSTRY
SUB SECTOR GROWTH 2006 AND 2012 (%)
15.0
11.98
8.27
5.8
5.0
5.7
3.3
5.6
2.8
1.8
6.8
7.59
5.1
6.78
1.7
1.2
9.4
7.54
5.23
2.7
4.28
3.5
6.4
5.03
6.2
5.48
3.8
-­‐3.3
-­‐4.43
-­‐5.0
-­‐7.44
-­‐15.0
2012
-­‐20.8
Culinary
research
&
development
Radio
&
TV
IT
consultant
&
software
Printing
&
publishing
Performing
arts
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.
music
interactive
games
Film,
video,
photography
Fashion
Design
Craft
Art
&
antiques
market
Architecture
Advertising
-­‐25.0
2006

17. Creativity-Based
Tourism
How Creativity Gives Energy to Tourism

18. THE TYPOLOGY OF CREATIVE
INDUSTRY
Related
industries
dependent
on
art
and
culture
e.g.
tourism
Cross
over
industries
e.g.
publishing,
radio
and
TV
entertainment
and
professional
sport
Art
and
culture
industries
e.g.
art,
music,
fashion
design,
writing,
and
craft
Creative
workers
e.g.artists,
musicians,
fashion
designers,
writers
and
craftsmen
Source:
Jorgen,
R.,
et
al.
(2010).
New
Cluster
Concepts
Activities
in
Creative
Industries.
Copenhagen:
FORA,
p.
4.

19. THE TOURISM AND CREATIVE INDUSTRY
HOW THEY WORK
Improving
the
quality
of
the
product
Tourism
2011
Employment
8.5
million
GDP
contribution
4%
Creating
tourist
attractions
Creative
economy
Promotion
Promotion
Source:
Ministry
of
Tourism
and
Creative
Economy
(2012).
Strategic
Plan
2012-­‐2014.
2011
Employment
11.7
million
GDP
contribution
7%

20. THE NEW ECONOMY PARADIGM
THAT INFLUENCES TOURISM
Agricultural
revolution
(8)
Agricultural
economy
Industrial
revolution
(1780-­‐1840)
Post-­‐industrial/
mass
production
(mid
1900s)
Industrial
economy
Service
economy
Digital
revolution
(1970-­‐1990)
Knowledge
economy
Information
economy
Pleasure-­‐based
tourism
Service-­‐based
tourism
Creative
revolution
(2010-­‐)
Creative
economy
Knowledge-­‐based
tourism

21. THE TOURISM AND CREATIVE INDUSTRY
HOW THEY WORK
Intangible
Knowledge-­‐based
tourism
(e.g.creative
tourism)
Service-­‐based
tourism
(e.g.
cultural
and
heritage
tourism)
Tangible
Tourism
resources
Pleasure-­‐based
tourism
(mass
tourism,
e.g.
sand-­‐sun-­‐sea
tourism)
Type
of
tourism
Knowledge
economy
Service
economy
Industrial
economy
Process
of
change

22. THE CREATIVITY-BASED TOURISM
Creativity-­‐based
tourism
Tourism
Community
Tourism
products
e.g.
accommodation,
restaurants,
guides,
travel
bureaus,
etc
(13
types)
Creative
workers
Creative
products
e.g.
artists,
musicians,
fashion
designers,
writers
and
craft
etc.
(15
sub
sectors)
Creative
tourism
Creative
Action
(active)
Tourist
Interactive
process
Experience
(passive)
Cultural
tourism

23. THE CREATIVITY-BASED TOURISM
HOW IT WORKS
Creative
workers
Tourism
community
forum
Tourism
community
enterprises
Creativepreneur
Development
Private
Creative
environment
Empowerment
Business
environment
Government

24. Thank You
henkyhermantoro@yahoo.com
Creative
without
strategy
is
called
'art.'
Creative
with
strategy
is
called
'advertising.'
Jef
I.
Richards