USE IS VALUE
BY TOBIAS GOLODNOFF
DR AT THE
SMITHSONIAN
INSTITUTION
22. APRIL 2013
TOBIAS GOLODNOFFPROJECT DIRECTOR, DANISH BROADCASTING CORP.(DR)
GENERAL SECRETARY, FIAT/IFTA
HELLO
AGENDAINTRODUCTION TO THE DANISH BROADCASTING
CORPORATION (DR)
INTRODUCTION TO DRS CULTURAL HERITAGE PROJECT
DIGITIZATION & PRESERVATION
ACCESS & USE
ABOUT
DR
• DR(DANISHBROADCASTINGCORPORATION)
• INDEPENDENTPUBLICSERVICEINSTITUTION,FOUNDEDIN1925
• DENMARK’SOLDESTANDLARGESTELECTRONICMEDIA
ENTERPRISE
• DRISFUNDEDBYLICENSEFEETHATISPAIDBYDANISH
HOUSEHOLDS-YEARLYBUDGETAPPR.669MIO.DOLLARS
• 6TVCHANNELS,10RADIOCHANNELS(3FM&7DAB)&THE
LARGESTCONTENTWEBSITEINDK
• EVERYDAYMORETHAN9OUTOF10DANESUSEONEOFDR
SERVICES.DRREACHES98%OFALLDANESEVERYWEEK.
GENERAL DIRECTOR
DR MEDIER DR PRODUCTION DIRECTORS
NEWS, CULTURE, DENMARK DR T&MS
DR’S CULTURAL
HERITAGE PROJECT
ORGANISATION
GENERAL DIRECTOR
DR MEDIER DR CONTENT DIRECTORS
NEWS, CULTURE, DENMARK DR TM
DR’S CULTURAL
HERITAGE PROJECT
EXTERNAL PARTNERS
50+
DR’S ARCHIVE
RELATIONS
WHY&WHAT
TO DIGITIZE
• POLITICALFOCUSONDIGITIZATION&VALUE
INTHENATIONALCULTURALHERITAGE
• ANEEDFORSECURINGTHEARCHIVE
• AFULLYDIGITALMEDIACITY:DR-BYEN
• INCREASINGNEEDFORDIGITALCONTENT,
FLEXIBLEDATAANDACCESSABLITY
520.000 HOURS
TV, RADIO & FILM
THE “ARCHIVE”
TV PROGRAMS AND NEWS PRODUCTIONS
ARCHIVE, PRODUCED 1948-1984
TAPE ARCHIVE, PRODUCED 1960-2007
OLDEST CLIP IS FROM 1896
RADIO
RADIOARCHIVET, PRODUCED 1931-2005
DAT-COLLECTION, ALL AIRED 1989-2005
THE “ARCHIVE”
THECULTURAL HERITAGE
PROJECT
DR’S RECIEVES 13 MIO. DOLLARS AS A PROJECT FUNDING
TO SECURE AND DIGITALISE DR’S PROGRAM ARCHIVES. IN
ORDER TO CREATE MOST NATIONAL VALUE DR HAS TO
COLLABORATE WITH THE MINISTERY OF CULTUR AND
OTHER CULTURAL INSTITUTIONS SO SYNERGIES ARE
PRODUCED WHILE THE USERS ARE ENRICHED BY ACCESS
TO THE HERITAGE CONTENT.
2007
“DR, HAS TO PRESERVE ITS ARCHIVES DUE TO CULTURAL
HERITAGE CONSIDERATIONS. DR SHALL PROMOTE THE
DIGITIZATION OF THE PROGRAM ARCHIVES IN ORDER TO
PROVIDE ACCESS TO THE CITIZENS, UNDER THE
LIMITATIONS IMPOSED BY LEGISLATION, ETCETERA,
INCLUDING COPYRIGHT LAWS. DR MUST WORK ACTIVELY
TO ENSURE ACCESS AND AVAILABILITY OF THE PROGRAM
ARCHIVES IN ITS FULLEST EXTENT FOR BOTH TO THE
PUBLIC AND RESEARCH COMMUNITY”
DR’S PUBLIC SERVICE CONTRACT FOR 2011-2014
GOAL
A NEW NEED
BROADCASTING
TRADITIONALAPPROACH
USE IS VALUE
APPROACH
FORTHEDIGITAL
CULTURALHERITAGE
DIGITAL
ACCESS
CREATES
USE DECREASING SCARCITY
ACCESSIBLE
DIGITISED
USE = VALUE
NO ACCESS
THE PROJECT
FOCUSES ON
2 TASKS
DIGITIZATION & PRESERVATION
DIGITIZE AS MUCH OF
DR’S TV, RADIO & FILM
CONTENT AS CHEAP AND
EFFICIENT AS POSSIBLE
ACCESS & USE
CREATE ACCESS TO AS
MUCH AS POSSIBLE, FOR
AS MANY AS POSSIBLE
THE NEW
APPROACH
THE CHALLENGEALLDRAIREDRADIO
FROM1989TO2005.
362.000HOURSON
180.000TAPES.
THEWOLRDLARGEST
DATDIGI.TENDER
ATTHETIME
TRANSPERANT BOXES
INPUT
OUTPUT
INNOVATION
INDUSTRIALIZED
PROCESS 1:40
PRICE DEVELOPMENT
IN2005
1HOUR
64$
IN2008
1HOUR
4$
THE POTIENTIAL OF TECH
DIGITAL
INNOVATION
ON 16MM
THE CHALLENGE
4,500 HOURS
CURRENT PRICE: €600-1000 PER HOUR
A PRODUCTION ARCHIVE
MANUAL
metadata film
preparation
color
grading
restoration delivery
sound
digitization
film
digitization
MANUAL
MANUAL
MANUAL
MANUAL MANUAL MANUAL
WORKFLOW IN DR TODAYWORKFLOW BEFORE
DEMAND FOR A NEW WORKFLOW
Filmpilotprojektet
i DR
Rapport om pilotprojektet
”Udvikling af et digitaliseringsworkflow”
mellem DR og Imaging Perspectives ApS
Version 4.0
Dato: 16-02-2011
Peter Englesson
Kim Møller Hansen
Sven Nielsen
Benny Larsen
Oscar Rishede
Per Holst
DR’S
KULTURARVSPROJEKT
FILMSCANNER
PILOTPROJEKT 2
DIGITALISERING AF
NYHEDSARKIVET PÅ
FILM I DR I PERIODEN
1955-1984
TWO PILOT PROJECTS
RESEARCH AND TESTS
WORKFLOW INFRASTRUKTUR
1
2
3
4
5
1
2
3
FILM
DATA Metadata tjek Kvalitetskontrol
af film
Process overvågning, gennemsyn, statestik og eksportering
Tidskode og filmbase
registrering
Sortering
Metadata og film tjek
Samling af film
Fysisk kvalitetskontrol
af filmene
Samling af lyd
Sync af film med lyd, flere
muligheder for sync
Automatiseret
filmscanning
Ved brug af tidskoder
Automatiseret
Sound recoring
Ved brug af tidskoder
TC 00:04:17:02
Filmscanning
registrering
Sound recording
registrering
Automatisk
samling af billede og lyd
WORKFLOW NOW
POSITIVE FILM NEGATIVE FILM
ORGANIZING ROLLS
PARSING AUTOMATICALLY
CREATES CLIPS
ORGANIZING DATA
TIMECODES ARE
ADDED TO CLIPS
CREATIING DIGI. WF
SOUND DIGITIZATION
PICTURE DIGITIZATION
FINAL RESULT
ANARRAYOFCLIPSWITHPICTURE,SOUND&
METADATASYNCHRONIZEDAUTOMATICALLY
THROUGHOURSOFTWAREANDXLM.
PRICE DEVELOPMENT
IN2011
1HOUR
1320$
IN2013
1HOUR
393$
RESULTS
RADIO,424.000HOURS
TV,68.000HOURS
FILM,17.500HOURS
THE “ARCHIVE”
2013 - RESULTS
RADIO,86%DIGITAL
TV,56%DIGITAL
FILM,1%DIGITAL
2014 RESULTS
RADIO,86%DIGITAL
TV,100%DIGITAL
FILM,26%DIGITAL
INSIGHTS
DIGITIZATION SHOULD BE VIEWED AS A
STRATEGIC OPERATION. TO REALISE
THE POTIENTIAL A CHANGE
MANAGEMENT PROCESS IS NEEDED.
“TRANSPARENT BOXES” AKA
STRUCTURED COLLABORATION
FACILITATES INNOVATION AND MORE
COST EFFECTIVE DIGITIZATION AND &
NEW BEST PRACTICES
TRULLY DIGITAL WORKFLOWS IS THE
GAME CHANGER IN DIGITIZATION
COST AND VALUECREATION
INDUSTRIALIZED PROCESSES HAS TO
FOCUS ON SCOPE, SCALE & SPEED!
MUCH VALUE CAN BE REALIZED AND
SHOULD BE THE COMING YEARS
DANSK
KULTURARV
ACCESS & USE
CREATE ACCESS TO AS
MUCH AS POSSIBLE, FOR
AS MANY AS POSSIBLE
JULIUS BOMHOLT, MINISTER OF CULTURE, OPENING DR TELEVISION
SERVICES IN 1954. TALKS ABOUT THE POTENTIAL OF ACCESS
DANSK KULTURARVDU ARVER MERE END DU TROR!
LOGIN
KONTAKTOM DKAFEEDBACKINSTITUTIONER
DANSK
KULTURARVDU ARVER MERE END DU TROR!
Da Dansk Kulturarv er ved at blive udviklet,
og der er derfor kun plads til et vist antal
brugere. Hvis du vil gerne vil opleve,
hvordan det nye univers kommer til at være,
kan du skrive dig op her.
EMAIL
BLIV TESTER
ALLEREDE TESTER
LOGIN HER!
A COLLABORATION
FOCUS ON
CONTENT AND
KNOWLEDGE
SHARING
”EXPERIMENTARIUM”
FOR VALUECREATION
THROUGH ACCESS TO
OUR DIGITAL CULTURAL
HERITAGE IN 2012-2014
PRESENT
‘EXPRESSION’
PAST
‘IMPRESSION’
FUTURE
‘IMPRINT’
‘ME’
& ‘US’
CONTENT
COLLECTIONS
140.000 MATERIALS!
SMK DR DFI KB KSSA SB
& MANY MOREKUNSTEN
ÅLBORG
SKAGEN
MUSEUM
BANGSBO
FORT
DACAPO
LIMFJORDS
MUSEUM
RADIO AND TV
PROGRAMMES
DR
FILM, STILLS
AND POSTERS
DFI
PAINTINGS,
VIDEO AND
ANIMATION
SMK
PHOTOS AND
PAINTINGS
NATMUS
PHOTOS,
DRAWINGS,
NEWSPAPERS
KB
SOUND, STORIES
AND IMAGES
KS
MOBILAPPLIKATION
/NORDJYLLANDPAINTINGS,
AUDIO GUIDE,
LOCATION BASED
SERVICES
NORTHJ
ACCESS
PLATFORM
C_ULTURAL
H_ERITAGE
A_RCHIVE
O_PEN
S_YSTEM
CHAOS
•ARCHIVE MEDIA FOR ONLINE USE, AND
•CREATE AND EDIT MULTI-LANGUAGE, FLEXIBLE
METADATA, WHILE YOU
•RETAIN FULL CONTROL OF YOUR COLLECTION.
•MANAGE AND PROVIDE ACCESS TO YOUR MEDIA WITH
POWERFUL SEARCH(SOLR)
•SCREEN ONLINE ON MULTIPLE SITES, IN MULTIPLE
FORMATS, ON ANY DEVICE WITH AN INTERNET
CONNECTION
•SHARE AND COLLABORATE ACROSS ARCHIVES (THROUGH
APIs/XML AND UPLOUD FUNCTIONS)
www.chaos-community.org
MCM
FLEXIBLE XML
METADATA
OCTOPUS
ENCODING &
PUBLISHING
STATISTICS
ENGAGEMENT
TRACKING
SOLR
POWERFULL
SEARCH
WORKSPACE
ONLINE
ADMINISTRATION
OAI-PMH
METADATA
PUSH/HARVEST
CMS INTEGRATIONS
WORDPRESS
TYPO3, AND MORE
PLAYERS
FLASH
HTML5
EXPANDING
SEVERAL NEW
FRONTENDS
STORAGE CLOUD
MODULAR API
SYSTEM DESIGN
XSL
Stylesheet til
Transformation
XML
Konfiguration
KLIENT
KLIENT
SERVICE
ENDPOINT
WEBSERVER
OAI-PMH
SIMPEL HTTP
INTERNET WWW
“Floden vi skal over”
DKA
“Hos os.”
EKSTERNT
“Hos samarbejdspartnere som DFI, DR.”
DATASET
Items
API
API Danskkulturarv.dk
DKAMetadata
FORMATION
“Mapping”
FILTER
TRANS-
1
3
2
4
5
1
2
3
4
5
DATA PROCES/FLOW INTERNET
Aktivering
Konfiguration m. “mapping” returneres
Filtrering (på baggrund af XML konfiguration)
Transformation (på baggrund af XSL Stylesheet)
Data indføres i CHAOS:_ (via API)
6 6 Data hentes fra CHAOS:_ (via API)
(Protokol)
(Protokol)
START HØST
Automatisk / Manuelt
All / ID
HARVEST OR UPLOAD
MIRIAM LERKENFELDPÅ DKA SIDEN 1. MARTS, BRUGERNAVN
LINK TIL HJEMMESIDE
MA in IT, Concept Developer, Geek,
Tech and Cultural Heritage Freak.
Currently working on the Danish
Cultural Heritage Project at DR with
@danskkulturarv.
I’m a currently studying Digital
Design and Communication at the
IT University of Copenhagen and
trying to write my thesis on User
Experiences in Digital Cultural
Heritage. Furthermore, I’m trying to
do a couple of projects on the side.
KØBENHAVN
DANSK KULTURARVDU ARVER MERE END DU TROR!
yndlingsfund samlinger legekammerater
27 3 57
DJ
AKTIVITETER
Miriam pinned Eddie
tha Murphy til Hip Hop
Kærlighed!.
2 timer siden
Miriam repinned doorstop
til Hip Hop Kærlighed!.
5 timer siden
Miriam repinned 1965 -
dejlig plakat til ønskeliste.
5 timer siden
Miriam begyndte at følge
Anders Pape.
2 dage siden
abc til Home Decor.
3 dage siden
MIN PROFILLAV EN SAMLINGSøg i oceaner af kulturarv
SENESTE FUND
KLEINROCKS KABINET – DUS
MED INTERNETTET
KLEINROCKS KABINET – DUS
MED INTERNETTET
KLEINROCKS KABINET – DUS
MED INTERNETTET
KLEINROCKS KABINET – DUS
MED INTERNETTET
Det Danske Filminstitut Statens Museum for Kunst
MIRIAM’S SAMLINGER
KONTAKTOM DKAFEEDBACKINSTITUTIONER
DANSK KULTURARVDU ARVER MERE END DU TROR!
LOGIN
KONTAKTOM DKAFEEDBACKINSTITUTIONER
DANSK
KULTURARVDU ARVER MERE END DU TROR!
Da Dansk Kulturarv er ved at blive udviklet,
og der er derfor kun plads til et vist antal
brugere. Hvis du vil gerne vil opleve,
hvordan det nye univers kommer til at være,
kan du skrive dig op her.
EMAIL
BLIV TESTER
ALLEREDE TESTER
LOGIN HER!
SEARCH
CURATE
SHARE
www.danskkulturarv.dk
USE
PRODUCTS
DANSK
KULTURARV
PLATFORM
AND WEBSITE
PRODUKTER
PRODUCT PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
LARM
www.larm-archive.org
CHRISTMAS CAL
LOOK-
ALIKES
IPHONE
APPS
CONFERENCES
WORKSHOPS
INTERNATIONAL
COLLABORATION
www.euscreen.eu
#HACK4DK
HACK4DK.TUMBLR.COM/
INSIGHTS
“ONE SHARED PRODUCT STRATEGY”
IS NOT A WAY TO GO FOR LARGE
CULTURAL COLLABORATIONS.
A SHARED PLATFORM APPROCH
CREATES SYNERGIES WHERE
POSSIBLE AND HELPS US TO BENEFIT
FROM EACH OTHERS STRATEGIES
AND INVESTMENTS
FLEXIBLE TECHNOLOGY(CHAOS),
OPEN SOURCE AND API’S ARE KEY
FOR COLLABORATIONS AND BETTER
PRODUCT DEVELOPMENT.
COPYRIGHT IS A CHALLENGE!
SOME INST. ALLOWS REMIXING AND
DOWNLOADING OTHERS CANNOT
ALLOW EMBEDDING(DR) BUT
TOGETHER WE WILL GET A BETTER
UNDERSTANDING AND THEREBY HELP
EACH OTHER AND THE USERS
TOBIAS GOLODNOFF
TOGO@DR.DK
SLIDESHARE.NET/TOBIASGOLODNOFF
THANK YOU!DR.DK/KULTURARV
FACEBOOK.COM/DRS-KULTURARVSPROJEKT
VIMEO.COM/KULTURARVSPROJEKTET
DANSKKULTURARV.DK
FACEBOOK.COM/DANSKKULTURARV
TWITTER.COM/DANSKKULTURARV
IVAN DEHN
HEAD OF INNOVATION
TOBIAS GOLODNOFF
PROJECT DIRECTOR MIRIAM LERKENFELD
WEB EDITOR
LARS T. HANSEN
PR CONSULTANT
Q&A

2013.04.22 dr at si