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CARVALHƃO @ EIA2019
INVESTMENT
2
MYTH #1
IF THEY LIKE YOUR PROJECT
YOU WILL GET INVESTED
3
How investment works
4
Thatā€™s you
right hereā€¦
How investment works
ā€¦and your
company
+ =
Peanuts!
5
Thatā€™s you
right hereā€¦
How investment works
ā€¦and your
company
+ =
Still youā€¦
Bigger is
better
+ =
WOW, now
look at that!
Peanuts!
6
Thatā€™s you
right hereā€¦
How investment works
ā€¦and your
company
+ =
Still youā€¦
ā€¦and your
company
+ =
7
MYTH #2
INVESTORS BUY SHARES
FROM YOU
8
The morning after valuation
Someone offers you to put 20k into your
company for 20%, valuing it at 100k
P R E - M O N E Y
You need the money and the valuation
seems fair soā€¦ why not
Y O U TA K E I T
Now your company is worth 120k and
those 20% are actually worth 24k
P O S T- M O N E Y
9
MYTH #3
WHEN YOU GET INVESTED
YOU BECOME RICH
10
Tag alongs
and other traps
O R H O W Y O U R E A L L Y D O N ā€™ T W A N T
T O C O M E U P I N T H E N E W S
11
MYTH #4
INVESTMENT WILL EMPOWER
YOU
12
13
THE LONER
Only you invest in your company
because you have a great idea but
donā€™t have any friends.
14
THE DUET
You found someone that believes in
your idea and co-funds it with time
and money. Youā€™re each otherā€™s best
friend because you still donā€™t have
any others.
15
FAMILY,
FRIENDS
&MOSTLY
FOOLS
Guess you have some friends
after all, they are foolish
enough to invest in you and
you are going to waste their
retirement money away.
Leaving you again with no
friends.
16
YOUR
ANGEL
COMES
ONBOARD
Someone that seems to
know what (s)heā€™s doing
comes on board with
some money and a lot of
advice. You wish for a little
more money and a little
less advice.
17
THE RICHER YOU GET,
THE LESS YOU CALL THE SHOTS
Real money starts pouring in, you
discover you a are a lot more
attractive you ever thought you
were and some people start telling
you what to do. Youā€™re living the
life and you donā€™t really care.
18
THE RICH EMPLOYEE
Anyone in the world can own your
company, you are ofļ¬cially a puppet
of your investors. They can and will
ļ¬re you if you donā€™t do what they
want!
19
THE RICH EMPLOYEE
Anyone in the world can own your
company, you are ofļ¬cially a puppet
of your investors and they can and
will ļ¬re you if you donā€™t do what they
want!
20
MYTH #5
YOU GET MONEY
BECAUSE YOU MAKE MONEY
21
ā€œreported an operating loss of $3
billion in 2018 afterĀ losingĀ more than
$4 billion the previous year.ā€
22
ā€œreported an operating loss of $3
billion in 2018 afterĀ losingĀ more than
$4 billion the previous year.ā€
23
ā€œĀ went public five years ago, made a
profit of $91m (Ā£65m) in the fourth
quarter of 2017, compared with a
$167m loss a year earlierā€
24
ā€œĀ went public five years ago, made a
profit of $91m (Ā£65m) in the fourth
quarter of 2017, compared with a
$167m loss a year earlierā€
25
26
EA BaU NC
Early Adopters
20% 60% 20%
Business as Usual
CAC
CAC CRC
CRC
27
EA BaU NC
Early Adopters
20% 60% 20%
Business as Usual
CAC
CAC CRC
CRC
Scenario:
1M Early Adopters
CAC: 1ā‚¬
BaU CAC: 5ā‚¬
Customer base value: 4 Mā‚¬
28
VALUATION
Valuation = CTC x R x TTM
CTC - Cost To Copy
R - Risk Factor
TTM - Time To Market Factor
29
MYTH #6
ALL INVESTORS ARE MADE
EQUAL
30
The Greedagram
Your investor knows what (s)heā€™s
doing but is willing to risk the long
term viability of your company in
exchange for short term returns.
S M A R T G R E E D Y
More prevalent than most investors
like to admit, these will potentially
help sink your business.
D U M B G R E E D Y
Your dream investor. If you find one of
these, keep it!
S M A R T N O T S O
G R E E D Y
Not terribly bad, these usually leave
you mostly alone.
D U M B N O T S O
G R E E D Y
S M A R T
M O N E Y
J U S T
M O N E Y
N O T S O
G R E E D Y
G R E E D Y
31
MYTH #7
THE MORE MONEY
THE BETTER
32
2018
Too much money too early
100 Mā‚¬
20 Mā‚¬ for 20%
2019
200 Mā‚¬
2020
400 Mā‚¬
2021
1000 Mā‚¬
3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5%
33
2018
Too much money too early
100 Mā‚¬
20 Mā‚¬ for 20%
2019
200 Mā‚¬
2020
400 Mā‚¬
2021
1000 Mā‚¬
3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5%
34
2018
Too much money too early
100 Mā‚¬
20 Mā‚¬ for 20%
2019
200 Mā‚¬
2020
400 Mā‚¬
2021
1000 Mā‚¬
3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5% Equity retained: 91%
Equity retained: 80%
35
2018
Too much money too early
100 Mā‚¬
20 Mā‚¬ for 20%
2019
200 Mā‚¬
2020
400 Mā‚¬
2021
1000 Mā‚¬
3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5% Equity retained: 91%
Equity retained: 80%
36
MYTH #8
YOU NEED INVESTMENT
TO GET FUNDING
37
DIAGRAM SECTION
Y O U C A N W R I T E H E R E
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a
m i x t u r e o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s .
Free money given by the
government, public or private
institutions.
G R A N T S
Mostly banks, but also
individuals.
L O A N S
Getting your clients to fund
you in advance.
C R O W F U N D I N G
& I C O s
Playing with cash-flow.
F I N A N C I A L
E N G I N E E R I N G
A L T E R N A T I V E S
38
BONUS MYTH
THERE IS NO SUCH THING
AS FREE MONEY
39
ā€œIf someone offers you
FREE MONEY
you go and
GET ITā€
D AV I D ā€™ S 1 S T L A W O F I N V E S T M E N T
40
DAVID CARVALHƃO
PROFESSIONAL DOER
david@carvalhao.com
+351 91 430 92 11
linkedin.carvalhao.com
facebook.carvalhao.com
SUBSCRIBE NOW!!!
THE INNERPRENEUR TOOLBOX
TELEGRAM.CARVALHAO.COM
instagram.carvalhao.com

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How Investment Works - Debunking Common Myths About Raising Capital

  • 2. 2 MYTH #1 IF THEY LIKE YOUR PROJECT YOU WILL GET INVESTED
  • 4. 4 Thatā€™s you right hereā€¦ How investment works ā€¦and your company + = Peanuts!
  • 5. 5 Thatā€™s you right hereā€¦ How investment works ā€¦and your company + = Still youā€¦ Bigger is better + = WOW, now look at that! Peanuts!
  • 6. 6 Thatā€™s you right hereā€¦ How investment works ā€¦and your company + = Still youā€¦ ā€¦and your company + =
  • 7. 7 MYTH #2 INVESTORS BUY SHARES FROM YOU
  • 8. 8 The morning after valuation Someone offers you to put 20k into your company for 20%, valuing it at 100k P R E - M O N E Y You need the money and the valuation seems fair soā€¦ why not Y O U TA K E I T Now your company is worth 120k and those 20% are actually worth 24k P O S T- M O N E Y
  • 9. 9 MYTH #3 WHEN YOU GET INVESTED YOU BECOME RICH
  • 10. 10 Tag alongs and other traps O R H O W Y O U R E A L L Y D O N ā€™ T W A N T T O C O M E U P I N T H E N E W S
  • 12. 12
  • 13. 13 THE LONER Only you invest in your company because you have a great idea but donā€™t have any friends.
  • 14. 14 THE DUET You found someone that believes in your idea and co-funds it with time and money. Youā€™re each otherā€™s best friend because you still donā€™t have any others.
  • 15. 15 FAMILY, FRIENDS &MOSTLY FOOLS Guess you have some friends after all, they are foolish enough to invest in you and you are going to waste their retirement money away. Leaving you again with no friends.
  • 16. 16 YOUR ANGEL COMES ONBOARD Someone that seems to know what (s)heā€™s doing comes on board with some money and a lot of advice. You wish for a little more money and a little less advice.
  • 17. 17 THE RICHER YOU GET, THE LESS YOU CALL THE SHOTS Real money starts pouring in, you discover you a are a lot more attractive you ever thought you were and some people start telling you what to do. Youā€™re living the life and you donā€™t really care.
  • 18. 18 THE RICH EMPLOYEE Anyone in the world can own your company, you are ofļ¬cially a puppet of your investors. They can and will ļ¬re you if you donā€™t do what they want!
  • 19. 19 THE RICH EMPLOYEE Anyone in the world can own your company, you are ofļ¬cially a puppet of your investors and they can and will ļ¬re you if you donā€™t do what they want!
  • 20. 20 MYTH #5 YOU GET MONEY BECAUSE YOU MAKE MONEY
  • 21. 21 ā€œreported an operating loss of $3 billion in 2018 afterĀ losingĀ more than $4 billion the previous year.ā€
  • 22. 22 ā€œreported an operating loss of $3 billion in 2018 afterĀ losingĀ more than $4 billion the previous year.ā€
  • 23. 23 ā€œĀ went public five years ago, made a profit of $91m (Ā£65m) in the fourth quarter of 2017, compared with a $167m loss a year earlierā€
  • 24. 24 ā€œĀ went public five years ago, made a profit of $91m (Ā£65m) in the fourth quarter of 2017, compared with a $167m loss a year earlierā€
  • 25. 25
  • 26. 26 EA BaU NC Early Adopters 20% 60% 20% Business as Usual CAC CAC CRC CRC
  • 27. 27 EA BaU NC Early Adopters 20% 60% 20% Business as Usual CAC CAC CRC CRC Scenario: 1M Early Adopters CAC: 1ā‚¬ BaU CAC: 5ā‚¬ Customer base value: 4 Mā‚¬
  • 28. 28 VALUATION Valuation = CTC x R x TTM CTC - Cost To Copy R - Risk Factor TTM - Time To Market Factor
  • 29. 29 MYTH #6 ALL INVESTORS ARE MADE EQUAL
  • 30. 30 The Greedagram Your investor knows what (s)heā€™s doing but is willing to risk the long term viability of your company in exchange for short term returns. S M A R T G R E E D Y More prevalent than most investors like to admit, these will potentially help sink your business. D U M B G R E E D Y Your dream investor. If you find one of these, keep it! S M A R T N O T S O G R E E D Y Not terribly bad, these usually leave you mostly alone. D U M B N O T S O G R E E D Y S M A R T M O N E Y J U S T M O N E Y N O T S O G R E E D Y G R E E D Y
  • 31. 31 MYTH #7 THE MORE MONEY THE BETTER
  • 32. 32 2018 Too much money too early 100 Mā‚¬ 20 Mā‚¬ for 20% 2019 200 Mā‚¬ 2020 400 Mā‚¬ 2021 1000 Mā‚¬ 3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5%
  • 33. 33 2018 Too much money too early 100 Mā‚¬ 20 Mā‚¬ for 20% 2019 200 Mā‚¬ 2020 400 Mā‚¬ 2021 1000 Mā‚¬ 3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5%
  • 34. 34 2018 Too much money too early 100 Mā‚¬ 20 Mā‚¬ for 20% 2019 200 Mā‚¬ 2020 400 Mā‚¬ 2021 1000 Mā‚¬ 3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5% Equity retained: 91% Equity retained: 80%
  • 35. 35 2018 Too much money too early 100 Mā‚¬ 20 Mā‚¬ for 20% 2019 200 Mā‚¬ 2020 400 Mā‚¬ 2021 1000 Mā‚¬ 3 Mā‚¬ for 3% 7 Mā‚¬ for 3.5% 10 Mā‚¬ for 2.5% Equity retained: 91% Equity retained: 80%
  • 36. 36 MYTH #8 YOU NEED INVESTMENT TO GET FUNDING
  • 37. 37 DIAGRAM SECTION Y O U C A N W R I T E H E R E A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a m i x t u r e o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s . Free money given by the government, public or private institutions. G R A N T S Mostly banks, but also individuals. L O A N S Getting your clients to fund you in advance. C R O W F U N D I N G & I C O s Playing with cash-flow. F I N A N C I A L E N G I N E E R I N G A L T E R N A T I V E S
  • 38. 38 BONUS MYTH THERE IS NO SUCH THING AS FREE MONEY
  • 39. 39 ā€œIf someone offers you FREE MONEY you go and GET ITā€ D AV I D ā€™ S 1 S T L A W O F I N V E S T M E N T
  • 40. 40 DAVID CARVALHƃO PROFESSIONAL DOER david@carvalhao.com +351 91 430 92 11 linkedin.carvalhao.com facebook.carvalhao.com SUBSCRIBE NOW!!! THE INNERPRENEUR TOOLBOX TELEGRAM.CARVALHAO.COM instagram.carvalhao.com