8. 8
The morning after valuation
Someone offers you to put 20k into your
company for 20%, valuing it at 100k
P R E - M O N E Y
You need the money and the valuation
seems fair soā¦ why not
Y O U TA K E I T
Now your company is worth 120k and
those 20% are actually worth 24k
P O S T- M O N E Y
13. 13
THE LONER
Only you invest in your company
because you have a great idea but
donāt have any friends.
14. 14
THE DUET
You found someone that believes in
your idea and co-funds it with time
and money. Youāre each otherās best
friend because you still donāt have
any others.
15. 15
FAMILY,
FRIENDS
&MOSTLY
FOOLS
Guess you have some friends
after all, they are foolish
enough to invest in you and
you are going to waste their
retirement money away.
Leaving you again with no
friends.
16. 16
YOUR
ANGEL
COMES
ONBOARD
Someone that seems to
know what (s)heās doing
comes on board with
some money and a lot of
advice. You wish for a little
more money and a little
less advice.
17. 17
THE RICHER YOU GET,
THE LESS YOU CALL THE SHOTS
Real money starts pouring in, you
discover you a are a lot more
attractive you ever thought you
were and some people start telling
you what to do. Youāre living the
life and you donāt really care.
18. 18
THE RICH EMPLOYEE
Anyone in the world can own your
company, you are ofļ¬cially a puppet
of your investors. They can and will
ļ¬re you if you donāt do what they
want!
19. 19
THE RICH EMPLOYEE
Anyone in the world can own your
company, you are ofļ¬cially a puppet
of your investors and they can and
will ļ¬re you if you donāt do what they
want!
26. 26
EA BaU NC
Early Adopters
20% 60% 20%
Business as Usual
CAC
CAC CRC
CRC
27. 27
EA BaU NC
Early Adopters
20% 60% 20%
Business as Usual
CAC
CAC CRC
CRC
Scenario:
1M Early Adopters
CAC: 1ā¬
BaU CAC: 5ā¬
Customer base value: 4 Mā¬
30. 30
The Greedagram
Your investor knows what (s)heās
doing but is willing to risk the long
term viability of your company in
exchange for short term returns.
S M A R T G R E E D Y
More prevalent than most investors
like to admit, these will potentially
help sink your business.
D U M B G R E E D Y
Your dream investor. If you find one of
these, keep it!
S M A R T N O T S O
G R E E D Y
Not terribly bad, these usually leave
you mostly alone.
D U M B N O T S O
G R E E D Y
S M A R T
M O N E Y
J U S T
M O N E Y
N O T S O
G R E E D Y
G R E E D Y
32. 32
2018
Too much money too early
100 Mā¬
20 Mā¬ for 20%
2019
200 Mā¬
2020
400 Mā¬
2021
1000 Mā¬
3 Mā¬ for 3% 7 Mā¬ for 3.5% 10 Mā¬ for 2.5%
33. 33
2018
Too much money too early
100 Mā¬
20 Mā¬ for 20%
2019
200 Mā¬
2020
400 Mā¬
2021
1000 Mā¬
3 Mā¬ for 3% 7 Mā¬ for 3.5% 10 Mā¬ for 2.5%
34. 34
2018
Too much money too early
100 Mā¬
20 Mā¬ for 20%
2019
200 Mā¬
2020
400 Mā¬
2021
1000 Mā¬
3 Mā¬ for 3% 7 Mā¬ for 3.5% 10 Mā¬ for 2.5% Equity retained: 91%
Equity retained: 80%
35. 35
2018
Too much money too early
100 Mā¬
20 Mā¬ for 20%
2019
200 Mā¬
2020
400 Mā¬
2021
1000 Mā¬
3 Mā¬ for 3% 7 Mā¬ for 3.5% 10 Mā¬ for 2.5% Equity retained: 91%
Equity retained: 80%
37. 37
DIAGRAM SECTION
Y O U C A N W R I T E H E R E
A c o m p a n y i s a n a s s o c i a t i o n o r c o l l e c t i o n o f i n d i v i d u a l s , w h e t h e r n a t u r a l p e r s o n s , l e g a l p e r s o n s , o r a
m i x t u r e o f b o t h . C o m p a n y m e m b e r s s h a r e a c o m m o n p u r p o s e a n d u n i t e i n o r d e r t o f o c u s .
Free money given by the
government, public or private
institutions.
G R A N T S
Mostly banks, but also
individuals.
L O A N S
Getting your clients to fund
you in advance.
C R O W F U N D I N G
& I C O s
Playing with cash-flow.
F I N A N C I A L
E N G I N E E R I N G
A L T E R N A T I V E S