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Social Media Trends in Switzerland 2015: 13 Thoughts in 13 Minutes

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The most relevant and important trends for Social Media in Switzerland, and recommendations on how to successfully address them

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Social Media Trends in Switzerland 2015: 13 Thoughts in 13 Minutes

  1. 1. S P A R K & S T R A T E G Y Social Media in der Schweiz 13 Thoughts in 13 Minutes German Ramirez, Spark & Strategy @gerramirez Zurich, March 2015 ”You can´t start a fire without a spark.” Bruce Springsteen
  2. 2. S P A R K & S T R A T E G Y SCHAU RAUS! ”The customer is no longer the King, the customer is now Mr. President.” German Ramirez, Keynote Speaker, Consultant, Coach & Entrepreneur
  3. 3. S P A R K & S T R A T E G Y 3 Externe Gedanken Content is nicht king… es ist Relevanz! Steigt die Einkaufswahrscheinlichkeit der Verbraucher ein neus Produkt zu kaufen wenn sie über Social Media darüber gehört haben 43% Source: Spark Reel, 2014
  4. 4. S P A R K & S T R A T E G Y 4 Externe Gedanken Wenn Relevanz King ist, dann ist Kontext Queen der Verbraucher vertraut auf Soziale Netze um Einkaufs- entscheidungen zu treffen 74% Source: StartupsFM, 2014
  5. 5. S P A R K & S T R A T E G Y Externe Gedanken Seh dem Kunden ins Auge: Digital & Social 5 aller Marketeers hat über Soziale Netze neue Kunden gewonnen 70% Source: Mainstay Salire, StartupsFM, 2014 Locale oder persönliche Page vs corporate Post 8x Engagement 5x Reichweite 40:1
  6. 6. S P A R K & S T R A T E G Y 6 Externe Gedanken Beziehe Deine Kunden mit ein der Kunden denkt, dass Posts die von anderen Kunden in deren Netze geschrieben wurden, eine sehr gute Option wären, neue Produkte, Marken, Trends und Geschäfte zu entdeken 48% Source: File Mobile & Nielsen, 2014
  7. 7. S P A R K & S T R A T E G Y Externe Gedanken Social Customer Service gewinnt an Nachfrage 7
  8. 8. S P A R K & S T R A T E G Y ï Humanize your Brand! Consumers want to have relationships with people not with Logos or corporate speak. Talk like you are human. Think like you are human. 8 Externe Gedanken Do you speak corporate? Humanize!
  9. 9. S P A R K & S T R A T E G Y SCHAU REIN! “Brand Management is dead. You no longer own your brand. Your new brand manager is your customer.” German Ramirez, Keynote Speaker, Consultant, Coach & Entrepreneur
  10. 10. S P A R K & S T R A T E G Y 10 Interne Gedanken Brand Management ist tot. Begrabe es endlich!
  11. 11. S P A R K & S T R A T E G Y 11 Interne Gedanken Stelle sicher, dass dein CMO fliessend digital & social spricht
  12. 12. S P A R K & S T R A T E G Y 12 Interne Gedanken Empower your employees
  13. 13. S P A R K & S T R A T E G Y 13 Interne Gedanken Integriere, integriere, integriere: One big salad! 55% der Verbraucher teilen Information über Einkäufe in Soziale Netze Source: StartupsFM, 2014
  14. 14. S P A R K & S T R A T E G Y 14 Interne Gedanken Professionalisiere Social Media in Deiner Firma
  15. 15. S P A R K & S T R A T E G Y 15 Interne Gedanken Und “Ja”, werd mobile Aller Nutzer verbringen pro Tag auf Ihren Geräten 2h 42m Weltweite Penetration93% Source: We Are Social, 2014
  16. 16. S P A R K & S T R A T E G Y SCHAU VORAUS! ”If you wait until there is another case study in your industry it, you will be too late.” Seth Godin, Author of Permission Marketing
  17. 17. S P A R K & S T R A T E G Y 17 Zukunfts Gedanken The next big thing is waiting in your industry… For example, in a financial services universe...
  18. 18. S P A R K & S T R A T E G Y The worst think about digital is… It makes you feel old. FAST! Muchas Gracias! German Ramirez ramirez@sparkandstrategy.com +41 789 424 767 "The views expressed in this presentation are those of the author and do not reflect the position or policy of any company the author might be speaking on behalf of. While every effort has been made to ensure the accuracy of the information in this presentation, the author cannot assume responsibility for any errors or omissions. This information should NOT be taken to constitute legal advice or opinion. Information herein is general and non-specific and is NOT intended to confer opinions or advice of any kind. The author disclaims all responsibility and accepts no liability (including negligence) for consequences of any person acting, or refraining from acting, on this information. Additionally, changes in regulations and legislation may occur quickly. Readers should perform their own independent research and seek additional current information on matters which may affect their rights and/or obligations." Q A

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