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Predictable Revenue: Create Predictable & Scalable Revenue - Aaron Ross

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Inside Sales Virtual Summit - Access all 62 recorded sessions here: http://www.insidesales.com/summit/register-2

Aaron Ross - Author of best-selling book "Predictable Revenue"; grow 300% http://www.PredictableRevenue.com.

LinkedIn - http://www.linkedin.com/in/aaronross
Book - http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213

Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php

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Predictable Revenue: Create Predictable & Scalable Revenue - Aaron Ross

  1. 1. create predictable, scalable revenue @motoceo www.linkedin.com/in/aaronross
  2. 2. welcome to the webinar • 3 fatal mistakes executives make in creating predictable revenue • why salespeople shouldn’t prospect • what it takes to create sales growth that scales
  3. 3. award-winning bestseller “…a masterpiece...I'm certain your methods will dominate the way sales organizations operate for the next 10 years." thomas kattnigg, svp sales, pipeliner
  4. 4. aaron ross • $100m @ salesforce.com • father of four • 25 hr workweek
  5. 5. the “hot coals”
  6. 6. fatal mistake #1 treating all leads alike
  7. 7. 3 lead types: seeds, nets & spears
  8. 8. fatal mistake #2 selling to the wrong prospects
  9. 9. fatal mistake #3 making salespeople prospect
  10. 10. why salespeople shouldn’t prospect • they aren’t any good at it • they don’t like it • it’s not repeatable google “Why Salespeople Shouldn’t Prospect” and send it to your manager
  11. 11. when to hand off outbound leads
  12. 12. an expert outbound team can… • drive predictable results • generate as much pipeline as you need • triple your growth rate • give you a tool to get into new markets • be your best source of future sales talent • give you more peace of mind
  13. 13. these ideas work examples: • “+$4m in new pipeline this quarter” • “$1 million to $20 million in three years” • “0% to 30% growth” (adding $10m) “it is great to read to read the theory, but when you see the actual results coming through, it's incredible.” - paul, CRO ceros
  14. 14. q&a / learn more • the kindle version is $1 • tons of detailed information in the “Triple Your Pipeline Guide” at: www.PredictableRevenue.com/triple
  15. 15. contact aaron@predictablerevenue.com www.PredictableRevenue.com/contact
  16. 16. END
  17. 17. extra
  18. 18. Fatal Mistake creating a leading, next generation scalable, social platform crowdfunded glazed-eye jargonation
  19. 19. what do they want? people don’t care what you do they care about what you can do for them
  20. 20. sell ideas, not stuff 3. feature 2. benefit 1. idea
  21. 21. Sell Ideas, Not Stuff • Instead of “what do you do”, pretend they asked “how do you help customers?” • What is the result you create? • Two great questions: – “So what?” – “What’s so great about that?” (WISGAT)
  22. 22. fatal mistake Mis-Hiring
  23. 23. 3. Hire the Right People For Each Role Builders vs. Growers
  24. 24. Your Best Future Hires • Grow your best future hires • Lower risk, cost • Faster ramp time • Better client experience

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