This document describes the challenges of building a startup company against the odds in 2011, including difficulties obtaining capital and finding good people, as well as a small market and restrictive laws/regulations. It then discusses how the company made some progress by hiring employees across 4 countries and gaining users and distributed support in over 170 countries. The company was able to grow from 2011 by reinvesting and having common values and beliefs around purpose, admiration, ownership and progress. It fast forwards 6 years to note improvements like government startup programs, events, accelerators and investment funds that helped startups.

1. H O W T O H I R E A N D C R E AT E A C O M P A N Y
C U L T U R E A G A I N S T T H E O D D S
BUILDING A STARTUP:

2. Constant experience
exchange. Sharing what
WAS/WASN’T working
2 0 1 1

3. CAPITAL
• Hard to get credit.
• Astronomic interest rates.
• No angel investors in sight.
• Infancy of Venture Capital.

4. 2 0 1 1

5. MARKET
• Small market at that time.
• Huge Bureaucracy.
• Restrictive laws and regulations.

6. PEOPLE
• Good people are hard to find.
• Competing against giants.
• Reset people's mindset.

7. W E M A D E S O M E P R O G R E S S
N O W W E H A V E
E M P L O Y E E S
I N 4
C O U N T R I E S
250
U S E R S
+4M D I F F E R E N T
C O U N T R I E S
+170
D I S T R I B U T E D
I N
S U P P O R T I N G

8. From a big paycheck
to a big purpose.
CRAZY FRIENDS
E P I S O D E 1

9. Hiring hacks.
ATTACK OF THE CLONES
E P I S O D E 2

11. A team built based on admiration.
THE ADMIRATION CYCLE
E P I S O D E 3

14. Keep the CV’s and interviews coming.
BIG NUMBERS GAME
E P I S O D E 4

17. S O F A R ,
S O G O O D

18. COMMON VALUES &
BELIEFS
PURPOSE ADMIRATION
OWNERSHIP PROGRESS

19. 2 0 1 1

20. 2 0 1 1

21. IS BORN

23. +300
STARTUPS
F A S T F O R W A R D 6 Y E A R S
Government programs for
startups, events for startups,
accelerators and investment
funds.

24. R E I N V E S M E N T S

25. Sparkle
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CEO & Founder @ Hotmart
RESENDE
@jpresende
/jpresende
@jpresend
@jpresen
JOÃO PEDRO
THANK YOU!