Keynote SEO for StartUps from Kristof Tomasz.pptx

Copyright © 2023 Kristof Tomasz, Tomasz Consulting GmbH
by Kristof Tomasz
How To Scale Your Startup
Using SEO & AI
With No Money Down

Source: Sistrix
Percentage click probability of ranking positions (1 to 11)

Kristof Tomasz
Built 6+ companies
1 Border Collie
Born in 1995

Business2abroad>

Plan your website
1

A trustworthy, focused,
and simple domain name
will get more traffic and
interest from people and
search engines.
– Shopify
#1.1 Domain name

#1.1 Domain name

#1.2 Folder structure
gmbh-ug.com/company-formation/ is better
than ../search?filters%5Bcontent_type% or
gmbh-ug.com/a/blog/topics/formation/

#1.3 Subdomain
business2abroad.com/en/blog/
blog.business2abroad.com
-
+

Do you
already have
experience
with SEO?
https://bit.ly/3pFgfbx

#1.4 Keyword research

Source: ChatGPT

#tryityourself

How would
I do it?

But there is a problem…

#1.6 On-page SEO
Use Topic Clusters
to strengthen your
on-page SEO

#1.6 On-page SEO
Source: HubSpot

#1.7 Generate content
Write yourself
or find someone
who can do it better / faster.

• Advisor (FAQ, instructions, ...)
• Definitions (glossary, wiki, ...)
• Guides (orientation on a specific topic)
• Comparisons/Tests
• Listicles (Top 10, "the best... ", …)
• Data and facts (studies, market research, surveys, ...)

Create unique content that
offers real value

Source:
backlinko.com

Use the keywords in your
headlines & repeat them
in the first sentence

Source: https://bootcamp.berkeley.edu/blog/how-to-create-website-from-scratch-guide

 Include images & videos in your text
 Create FAQs
 For IT people: use meta informations and
follow the Google SERP guidelines

#tryityourself

Launch your website
2

Register your website
not only in Google

Get backlinks
(and check them!)

Source: ahrefs

Source: ChatGPT

Better 5 backlinks with high DA
than 100 with poor quality.

Useful resources to start:
BLOGS
TOOLS
https://ahrefs.com/blog
https://neilpatel.com/blog
https://backlinko.com/blog
https://moz.com/domain-analysis
https://ahrefs.com/free-seo-tools
https://www.similarweb.com
https://answerthepublic.com
https://www.sistrix.com
https://www.semrush.com
https://search.google.com/search-console
https://www.google.com/business
https://www.bing.com/webmasters
https://ziyuan.baidu.com/login/index?
u=/site/siteadd
https://www.upwork.com

Write me
your question
https://bit.ly/44nuHDY

Let‘s connect!
linkedin.com/in/kristof-tomasz
kristof.tomasz@gmbh-ug.com
+49 176 3848 7450

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