EIA2017Portugal - Giorgio Corbellini - Future Mobility Solutions
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Daimler AG consists of five divisions and had revenue of 153 billion Euros in 2016. The automotive industry is undergoing profound changes towards connectivity, autonomy, sharing, and electrification (CASE) due to structural trends. These changes are supported by Daimler's DigitalLife initiative which addresses over 4,600 employees annually on topics like health and AI. Daimler collaborates with universities on prototypes and technologies to drive cultural change from within by pitching novel ideas from its Digital Solutions and Services Team.
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EIA2017Portugal - Giorgio Corbellini - Future Mobility Solutions
- 1. Future Mobility at Daimler Dr. Giorgio Corbellini – Digital Solutions Trucks July 2017
- 2. Daimler AG Daimler consists of five divisions Note: 2016 Revenue Group 153,261 million €, Employees: 282,488
- 3. Daimler AG Structural trends with strong impact on automotive industry
- 4. Daimler AG …leading to profound changes in the automotive industry towards CASE
- 5. Daimler AG Our customers are always connected – but in their region-specific online world Source: Statista 2016 Examples
- 6. Daimler AG Strong competition in the field of autonomous driving Photo: Medium.com/Waymo
- 7. Daimler AG Mobility market is further growing Source: Frost & Sullivan, 1) GMV = Gross Merchandise Value = what the customer pays for the service
- 8. Daimler AG Electrification 8 “Connectivity, autonomous driving, sharing and electric drive systems – each of these four trends has the potential to turn our industry on its head. Yet the real revolution lies in intelligently linking the four trends.” Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars
- 9. 9
- 10. Daimler AG Cultural changes supported by DigitalLife@Daimler 2 Trend-Talks concerning Health & Artificial Intelligence Examples 2016 4.600 employees directly addressed
- 11. Daimler AG Colaboration with Universities Prototypes and novel technologies Cultural change from the inside Pitching novel ideas The Digital Solutions and Services Team
- 12. Daimler AG 12 kathrin.roedder@daimler.com carolin.kirchner@daimler.com giorgio.corbellini@daimler.com
Editor's Notes
- Those are the 5 divisions of our company, you probably mainly know us from the passenger cars. That’s not all. our commercial vehicles are the market leader and include several brands across the world. Me personally I work in a very innovative team in the trucks division, with the ambitious goal of revolutionising the world of logistics through digital products Brands, its not only about automotive. Easy mobility within brands, my taxi
- The world is changing very fast The ecosystem around vehicles is moving faster than ever before Mobility is changing and we are well aware of it That's why the company is no longer only a car manufacturer, services and digital solutions are more and more relevant to us and part of our business Uber, Nokia example Pick 3 World‘s largest taxi company owns no taxis (Uber) Largest accommodation provider owns no real estate (Airbnb) Large phone companies own no telco infra (Skype, WeChat) World‘s most valuable retailer has no inventory (Alibaba) Most popular media owner creates no content (Facebook, youtube) Fastest growing banks have no actual money (SocietyOne) World‘s largest movie house owns no cinemas (Netflix) Largest software vendors don‘t write the apps (Apple, Google)
- Most important topics for us, our priority “In 2016 we added four new fields in our leadership claim” The revolution of mobility has a name for us CASE And those are the four main pillars of it for us “By bundling all the areas we want to play a dominant role in the future of mobility” Connected - mercedes me, community based parking parking Autonomous driving - many functionalities already available today in some C,E and S classes “DRIVE PILOT” Share mobility, car 2 go in 26 locations today Electrification 10 full electic vehicles by 2022, plus second battery factory for tot investment of 1Bio euro
- Ppl always connected Also in their cars Global player? Emerging markets?
- We face new competition Many new brands in the business Need to move fast and change our mindset “Motivation”? For autonomous driving? We need to make sure that we don’t only build HW for others such as google 130 years old is not an excuse Together with Bosch we will have self driving taxis in stuttgart too
- Mobility for us Ppl will share cars so there will be less cars out there New ways of mobility
- Electrification 10 full electric vehicles by 2022, plus second battery factory for tot investment of 1Bio euro
- Best Fit Placement: We want to increase transparency of open positions and available candidates as well as for the hiring process (e.g. by integration of Stakeholder). Multiple Development Path: We want to offer diverse career development opportunities in order to attract and retain high performing employees. Dynamic Leadership Model: We want to give managers the opportunity for better rotation in order to ensure their Best Fit. Upscaling of swarm: Implement 20% Swarm Organization at Daimler by 2020. Swarm content box: Define and develop Swarm @ Daimler concept. Communication, events and training: Inform and train the Daimler community on swarm. Networks: Establish networks that provide global support to swarm cells along their lifecycle. Swarm enablers: Establish swarm-conform processes and regulations @ Daimler. Tools: Develop and provide access to IT-tools supporting Swarm Organization. Incubator, back to the garage
- More and more a digital company Different mindset
- Im Idealfall sieht der vernetzte Lkw der Zukunft also so aus: Er wird immer auf Tour sein. Er wird immer voll beladen sein, nie im Stau stehen, nie ausfallen – und es wird ein glücklicher Fahrer am Steuer sitzen. Und ein glücklicher Kunde die Ware epfangen. Es wird keinen Papierkram mehr geben, keine Unfälle und keine Liegenbleiber. In diese Richtung sind wir unterwegs. Mit großer Geschwindigkeit und Leidenschaft. My team About 100 ppl between Stuttgart, berlin, telaviv and silicon valley Act as a startup, creating new products internally Prototypes If you are enjoing what you are doing here, well thats our bread and butter Maybe creation of spinoffs out of our ideas In conclusion: Its about the future of mobility If you want to be part of this revolution Come and talk to us