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HOW TO
ACCELERATE
GROWTH HACK
YOUR STARTUP IDEA
WWW.WHATITTAK.ES
W
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social twitter / snapchat @todiba
linkedin tommasodibartolo

bio tommasodibartolo.com
Advisor MentorAuthor
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo

bio tommasodibartolo.com
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo

bio tommasodibartolo.com
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo

bio tommasodibartolo.com
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
Awesm
Ventures
twitter / snapchat @todiba
linkedin tommasodibartolo

bio tommasodibartolo.com
todiba
#whatitTakes
Tommaso
GROWTH HACKING IS THE AGILE
WAY TO RUN MARKETING, 

TO INCREASE THE ODDS YOUR
PERSONA TO ENGAGE
W#whatittakestodiba
Tommaso db
TEXT
BECAUSE THE TOUCH POINTS
WITH YOUR BUYER PERSONA
WILL BE DIFFERENT
GET YOUR PERSONA IN
WAYS THEY WOULDN'T
HAVE EXPECTED
USE TOOLS
PERSONAS HAVE
FUN INTERACTING
WITH
YOU SAY THINGS
PERSONAS BECOME
CURIOUS ABOUT
THE
3
GROWTH HACKING
PILLARS W
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
PAINKILLER
EXERCISE
W1
BANANAAAAAAA
TEXT
ANOTHER BANANA?
MEET TOO
UNIQUE TO A
TARGET AUDIENCE
how to become a painkiller?
PREPARE TO CONVEY
TO WHOM YOU ARE
UNIQUE
#whatitTakes
#meTooSucks
CONGRATULATIONS! NOW WE KNOW WHAT WE ARE
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
RECALIBRATE
YOUR MINDSET
W2
START BEFORE YOU START
LEAN DEVELOPMENT
1.
SOME
PROSPECTS
LEAN DEVELOPMENT BETA
RELEASE
GA 

RELEASE
1. 2.
SOME
PROSPECTS
PLAN TO 

GET VIRAL
LEAN DEVELOPMENT BETA
RELEASE
GA 

RELEASE
GO-TO-MARKET
1. 2. 3.
NO TIME
NO MONEY
NO POWER TO PROCEED
SOME
PROSPECTS
PLAN TO 

GET VIRAL
CREATIVE TRACTION METHODOLOGY
SWAAAG-APP USE CASE
ANOTHER EXAMPLESWAAAG EARLY
ACCESS PROMO
THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
CTM
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
BETA
RELEASE
GA
RELEASE
LEAN
DEVELOPMENT
CTM
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
LAUNCH
VIRAL LOOP
BRAND AMBASSADORS
BETA
RELEASE
GA
RELEASE
GO-TO-MARKETLEAN
DEVELOPMENT
CTM
START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
SALES MARKETING
MANAGE &
SCALE
ROLODEX IS OLD
SCHOOL
TEXT
WWW.WHATITTAK.ES
TEXT
TEXT
HTTPS://WWW.MAKESMAIL.COM/
TEXT
START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
GIVE BEFORE YOU ASK
PITFALL #1
We have an awesome tool that
does it all and you can benefit
from it.
Do you have 20 minutes 

… or … Try it out!
TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiosity build confidence
value ladder
TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiositybonding
to increase
conversion rates, the
ask comes after you
provided initial
value
value ladder
TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
inclusive activities
make your persona
feel part of your
brand
build confidence
GIVE FIRST
value ladder
DO THINGS OTHER DON’T
#brandExperience
DO THINGS OTHER DON’T
#bond
take your target
audience
BEYOND what
they expect to
get from your
product
FEATURES /
BENEFITS
MEP

Minimum
Expected
Product
EMOTIONS Brand
Experience
+
W
PEOPLE DON’T BUY
STUFF - THEY BUY WHAT
STUFF DOES WITH THEM
#whatitTakes
#GiveBeforeYouAsk
EPIC! NOW WE FEEL PREPARED
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
STOP SPRAYING
AND PRAYING
W3
BUILD A FUNNEL
BUILD AN EXPERIENCE
GIVE
Why should your user engage?
GIVE What do you need to convey for your persona to engage?
TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
LUNCH AND LEARNS
roll out this
campaign through
out the entire funnel
build confidence
GIVE FIRST
value ladder
ACQUISITION Where to find the persona?
ACQUISITION HACK
linkedIN advanced filter
Role
Industry
Company Size
Location
hunter.io
export
GPZ Campaign
mailshake drip campaign
1
2 3
4
ACQUISITION HACK
300+ channels to
launch a startup
ACTIVATION What action do you want your persona to undertake?
ACTIVATION HACKS
1
2
Drift App
get eMail
Webinarjam
scarcity strategy
RETENTION Why would the persona motivate to come back?
RETENTION
Branch.io
Deep link your offer to increase conversions
1
2
Bluejeans
Facebook LIVE with multiple parties to create a great experience
REVENUE How to provide a fun customer journey that leads to a win?
REVENUE
1
Autopilot
To create a great Trial journey
2
Pandadoc
Accelerate proposal to signature cycle
REFERRAL What needs to happen for the persona WANT TO refer you?
REFERRAL
Kickofflabs
Set up a viral contest including a leaderboard
BUILD IP INTO YOUR
GO TO MARKET
#whatitTakes
#IPwithinGTM
EPIC! I’M READY TO KICK ASS
WANT
ACCESS ?
A
B
1
FACEBOOK GROUP:
BE.WHATITTAKES
Join the invitation
only group & Invite
2 friends.
DM me when
done!
2
@TODIBA
#whatittakes
#GrowthHacking
3
HTTP://
BE.WHATITAK.ES
Provide Feedback
#awesmtimes
survey be.whatitTak.es
twitter
blog whatitTak.es
email be.whatitTakes@gmail.com
bio tommasodibartolo.com
W
snapchat
@todiba

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