Creating Your Tipping Point Through Social Media Psychology
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This document discusses how to create a tipping point through social media. It explains that a tipping point is when small changes lead to larger change. It recommends using principles of social psychology and influence from the book Influence by Dr. Robert Cialdini. These principles include authority, social proof, liking, reciprocity, commitment and consistency, and scarcity. The document provides tips on leveraging these principles through social media and outlines a growth hacking toolkit and testing framework to acquire customers in a coordinated, experimental manner.
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Creating Your Tipping Point Through Social Media Psychology
- 1. Creating Your Tipping Point Through Social Media Ross Kingsland CEO Social Media Thunder
- 3. A Tipping Point is: the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.
- 4. A Tipping Point Kevin Kelly 1,000 True Fans
- 5. SUCCESS WHAT PEOPLE THINK IT LOOKS LIKE
- 6. SUCCESS SUCCESS WHAT PEOPLE THINK IT LOOKS LIKE WHAT IT REALLY LOOKS LIKE
- 7. Decision Making Is Many Small Decisions Adding Up To Large Change
- 8. Determining Factor of a Tipping Point: Applied Psychology
- 9. Your New Bible Influence: The Psychology of Persuasion By Dr Robert Cialdini
- 10. 6 Principles of Influence 1. Authority 2. Social Proof 3. Liking 4. Reciprocity 5. Commitment & Consistency
- 11. Dave McClure's AARRR Framework
- 12. Your Growth Hacking Toolkit Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Acquisition Activation Retention Revenue Referral
- 13. Authority
- 14. Indicators Of Authority “World Leading” “Award Winning” “Expert” How can your social media show that you are an authority on your industry?
- 16. Social Proof
- 23. Social Proof Rules You should always have more followers than those you are following. Don’t be a Social Slut
- 25. Liking
- 26. Be Cool, Be Funny, Be Something
- 27. Be Cool, Be Funny, Be Something
- 28. Be Cool, Be Funny, Be Something
- 29. Be Cool, Be Funny, Be Something
- 38. Reciprocity
- 39. Reciprocity
- 40. How To Leverage Psychology
- 41. Your Growth Hacking Toolkit Customer Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement
- 42. Your Growth Hacking Toolkit Customer Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform
- 43. Your Growth Hacking Toolkit Customer Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform Test 3: Relatable language
- 44. Your Growth Hacking Toolkit Customer Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform Test 3: Relatable language Test 4: Give something away Test 5: Coordinated social media
- 45. Your Growth Hacking Toolkit Customer Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform Test 3: Relatable language Test 4: Give something away Test 5: Coordinated social media Test 6: Limited offer
- 46. Your Growth Hacking Toolkit Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform Test 3: Relatable language Test 4: Give something away Test 5: Coordinated social media Test 6: Limited offer Further experiments: Combinations: Test 1 + Test 2 Test 1 + Test 2 + Test 3 Test 1 + Test 3 Test 1 + Test 3 + Test 4
- 47. Your Growth Hacking Toolkit Acquisition Authority Social Proof Liking Reciprocity Commitment & Consistency Scarcity Social Media Channel Test 1: Respected Endorsement Test 2: Size of platform Test 3: Relatable language Test 4: Give something away Test 5: Coordinated social media Test 6: Limited offer Further experiments: Combinations: Test 1 + Test 2 Test 1 + Test 2 + Test 3 Test 1 + Test 3 Test 1 + Test 3 + Test 4 Further experiments: Sequencing Timing Coordination MVP your Growth Hack External events / Opportunities
- 49. Thank You DTS www.SocialMediaThunder.com/DTS Dr Robert Cialdini www.influenceatwork.com @RobertCialdini Influence: The Psychology of Persuasion (amazon) Dave McClure www.500.co @davemcclure Ross Kingsland www.SocialMediaThunder.com @Social_Thunder Smile@SocialMediaThunder.com @RossKingsland1