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European Innovation Academy Opening

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European Innovation Academy Opening Speach 2013 Summer

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European Innovation Academy Opening

  1. 1. Alar Kolk President, European Innovation Academy
  2. 2. Welcome to Tallinn University of Technology, Tallinn Tech!
  3. 3. We welcome students, mentors and professors from 40 countries!
  4. 4. Optogenetics – a simple procedure that uses surgical lasers to illuminate select neurons, changing the way you think and feel … about innovation.
  5. 5. • I: Ideas, customers • III: Prototype & $$ • II: Business Models The Academy 8 – 26 July, weeks 1-3 Startup your business in 15 days!
  6. 6. Grow Fast or Die
  7. 7. Orville and Wilbur Wright were outstanding innovators. Their achievement went far beyond the complex challenge of powered flight. They knew that their idea not only had enormous commercial potential. They also realised how aviation would change our lives.
  8. 8. Technology change…
  9. 9. 3D Print of your unborn baby: ultrasound image based
  10. 10. New Normal New Standards Japan Railways East Japan Water Business, installed in its railway stations vending machines for drinks. Not only does it serve drinks, it intelligently suggests and displays what your sex and age group buy via statistical data from its database. The "recognition" is about 75 percent accurate. The machine is armed with face and body recognition camera/software and WiMAX, the new 3.9G wireless communication allowing its operators to change the display to meet purchasers' profiles. It is evidence of how "suggestive selling" will become more intelligent and natural in all areas of our daily life.
  11. 11. Towards Technological Singularity
  12. 12. …and You need to practice Innovators’ Failure Pitching!!! ChallengeYourself @ European Innovation Academy! Why 90% of new products and services fail…
  13. 13. Fail fast. Fail cheap. Fail early. Go out to fail. Follow The Innovation F-word!
  14. 14. Chief Executive Customer The new Chief Executive Customer expects “companies to respect their time, preferences, values, and privacy. Meeting these expectations requires insight, innovation and a system of engagement that delivers an intelligent guided customer experience at every touch point.”
  15. 15. Who? Which new customer segments will emerge in the next 5 years? YUPPIES YUFFIES MOBY/DOBY WOOFS SKIPPIES SANDWICHERS Adults caught between caring their children and their older parents School Kids with Income + Purchaing Power Well Off Older Folks Mom/Dad Older – Baby Younger Young Urban Failures Youg Urban Professionals
  16. 16. ARE YOU SOLVING THE RIGHT PROBLEM? “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein Most firms are not and that undermines their innovation efforts… Indeed, when developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies.
  17. 17. Customer Brain Service Design
  18. 18. 1 DAY X 15 = start-up Theory & Methods Professors Consultants Anayltics Practice & Prototype Meet Customers Business Mentors Executives Venture Capitalists Angels Day 1st Part Day 2nd Part Listen & Think Team work
  19. 19. DEVELOP INTERDICIPLINARITY TEAM WORK = SUCCESS
  20. 20. Execution Ideas Without Execution Are A Hobby Market Validation Customer Validation Limited Launch Global Launch
  21. 21. The Prize 10 000 EUR The most innovative Start Up will win €10 000! • The startup will be selected by venture capitalist. • VC panel has to confirm high growth business potential. • The moneyCN will be transfered to your new startup account.
  22. 22. Experiment Competition
  23. 23. 25 – 26 July pitch your idea to venture capitalists
  24. 24. You have 70 000 thoughts per day!
  25. 25. Innovation, its me!
  26. 26. Innovation, its me!
  27. 27. At the University of Pittsburgh, the neurobiology department worked with 52-year-old Jan Scheuermann over the course of 13 weeks to create a robotic arm controlled only by the power of Scheuermann's mind. The team implanted her with two 96-channel intracortical microelectrodes. Placed in the motor cortex, which controls all limb movement, the integration process was faster than anyone expected. On the second day, Jan could use her new arm with a 3-D workspace. By the end of the 13 weeks, she was capable of performing complex tasks with seven-dimensional movement, just like a biological arm. To date, there have been no negative side effects. New Normal
  28. 28. British Columbia company HyperStealth Biotechnology showed a functioning prototype of its new fabric to the U.S. and Canadian military this year. The material, called Quantum Stealth, bends light waves around the wearer without the use of batteries, mirrors, or cameras. It blocks the subject from being seen by visual means but also keeps them hidden from thermal scans and infrared. New Normal
  29. 29. Usenix Security had a team of researchers use off-the-shelf technology to show how vulnerable the human brain really is. With an EEG (electroencephalograph) headset attached to the scalp and software to figure out what the neurons firing are trying to do, it watches for spikes in brain activity when the user recognizes something like one's ATM PIN number or a child's face. New Normal
  30. 30. To develop innovative services next 3 weeks we have to dedicate our startup experiment to customer mind and experience, what they feel and think.
  31. 31. To remember the commitment - Let´s print out my brain!
  32. 32. I was excited and motivated about the idea. In the hospital my brain produced huge amount of Dopamine
  33. 33. Next moment I was informed the MRI procedure will involve very strong noise. They gave me a panic button. My brain produced very little amount of Oxytocin.
  34. 34. Meeting with the machine. MRI powerful magnet makes my Cortisol level go crasy.
  35. 35. No turning back. A strong magnetic field was created, coils in the magnet sent and received radio waves. This triggered protons in my body to align themselves. Radio waves were absorbed by the protons. Energy was released after "exciting" the molecules, which in turn emited energy signals that awere picked up by the coil. This information was sent to a computer. All the signals were processed into images.
  36. 36. The MRI and the computer made 1000 images about my brain!
  37. 37. Fabulonia Ltd. designed and printed a 3D model.
  38. 38. Next 3 weeks „print“ customer brain into innovative and globally scalable products and services. It is not easy, it is hard!

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