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EIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona

Mike Reiner - The Startup Game - Customer Persona

EIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona

  1. 1. THE STARTUP GAME CUSTOMER PERSONA @MikeReiner..
  2. 2. 
 
 
 
 
 When you accelerate shit it might briefly look like chocolate, but certainly won’t taste like it
  3. 3. “AT WHAT VALUATION SHOULD I RAISE MONEY?”
  4. 4. SO MUCH THEORY….
  5. 5. …. AND YOU CAN EASILY GET DISTRACTED
  6. 6. LEAN STARTUP CRAZINESS…
  7. 7. EXPERIMENTS!!!
  8. 8. MVP!!!
  9. 9. METRICS!!!
  10. 10. PIVOT!!! (USED TO BE CALLED THE FUCK UP)
  11. 11. SUPER STARTUP?
  12. 12. I WISH I KNEW THIS SOONER
  13. 13. LETS MAKE IT SIMPLE…
  14. 14. ITS ALL ABOUT THE CUSTOMER
  15. 15. PART 1: WORKSHOP - WHO IS YOUR CUSTOMER?
  16. 16. WHO IS YOUR CUSTOMER?
  17. 17. 
 
 
 
 GOT YOUR CUSTOMER PERSONA? AFTER THIS SESSION: COMPARE AND UNIFY WITH YOUR GROUP
  18. 18. WHEN YOU TALK TO CUSTOMERS - PLEASE THINK ABOUT: Where are you going to find your customer? How are you going to approach him/her? What do you want to validate (hypothesis)? Goal: How many people do you want to talk to for feedback? Think about how to collect the feedback.
  19. 19. PART 2: HOW TO VALIDATE?
  20. 20. “CAN I OUTSOURCE CUSTOMER VALIDATION?”
  21. 21. The Mom Test Dear Mom,
 Don’t you think I’m great? 
 Love, Your kid
  22. 22. EVERYBODY WILL LIE, NOT JUST YOUR MOM
  23. 23. GO OUT AND TALK TO THE CUSTOMER Talk about their life, not your idea Ask about specifics in the past Future-tense opinions are lies You gain nothing by convincing them
  24. 24. BAD QUESTIONS Do you think it’s a good idea? Would you buy a product which solved this problem? How much would you pay for this?
  25. 25. ANYONE WILL TELL YOU THAT YOUR IDEA IS GREAT… …IF YOU ANNOY THEM LONG ENOUGH
  26. 26. BETTER QUESTIONS How do you currently deal with this problem? When does this problem pop up? Please show me how you... How much money does this problem cost you?
  27. 27. HOW ABOUT FEEDBACK?
  28. 28. DANGER, BULLSHIT RADAR Sounds great. I love it! Brilliant, let me know when it launches! I would definitely buy this!
  29. 29. IMPORTANT IN EVERY STAGE
  30. 30. TO WRAP THIS UP WHAT YOU WANT IS TO….
  31. 31. FIND THE RIGHT TRIGGER
  32. 32. …TO MAKE YOUR CUSTOMER SMILE
  33. 33. THANK YOU @MikeReiner MIKE@SCORO.COM

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  • ssuserc195d3

    Aug. 2, 2017
  • NoahAhiable

    Aug. 8, 2017
  • GapurTsorojev

    Sep. 4, 2017
  • noynoynoy

    Jul. 12, 2020

Mike Reiner - The Startup Game - Customer Persona

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