eFolder Webinar, Continuity Cloud Demo

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Join eFolder CEO/CTO Kevin Hoffman as conducts a guided demo of the eFolder Continuity Cloud. This eFolder service enables partners to virtualize client servers in the cloud for disaster recovery purposes. See the solution live.

Technology Business

eFolder Continuity Cloud:
a Live Demo with eFolder’s CEO/CTO

Ted Hulsy
VP of Marketing, eFolder
678-888-0700 x151
ehulsy@efolder.net

Kevin Hoffman
CEO/CTO, eFolder
678-888-0700 x121
khoffman@efolder.net

Agenda

• Introductions
• Overview: eFolder Continuity Cloud
• Live Demo
• Q&A

2 © 2012 eFolder, Inc. All Right Reserved.

eFolder Expert: Kevin Hoffman

3 © 2012 eFolder, Inc. All Right Reserved.

eFolder Cloud Data Protection Services

Image Replication and Storage
Local Storage and
AppAssure Core
eFolder AppAssure Cloud

Image Backup
BDR Appliance
On-site Virtualization
eFolder ShadowProtect BDR

File / folder Backup

eFolder Backup

Cloud Recovery as a Service

eFolder Continuity Cloud

4 STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.

Partner Use Cases

• Premium SLA on BDR installs
– Drive higher monthly recurring revenue with a premium
SLA for select clients

• Emergency Cloud Recovery Service
– Charge $1,000 per week for emergency, as needed cloud
recovery for clients

• Quarterly or Annual Testing
– Periodically spin up the Continuity Cloud for image testing
and validation; complement on-the-appliance tests

5 © 2012 eFolder, Inc. All Right Reserved.

eFolder Continuity Cloud Demo

Customer Site or Temporary Site Publicly Available Services
(HTTP(S), SMTP, POP, XML/RPC) Private
IPsec Virtual
Firewall Firewall

IPsec Tunnel
LAN

Internet
PPTP Tunnel

Traveling VPN Passthrough
High Performance
Computers Private Storage Cloud
Continuity Cloud Compute Node
Continuity Cloud Compute Node
RDP Management Powered by Hyper-V, VirtualBox, and
Powered by Hyper-V, VirtualBox, and
Windows 2008 R2 Datacenter Edition
Windows 2008 R2 Datacenter Edition

6 © 2012 eFolder, Inc. All Right Reserved.

Typical Cloud Recovery Pricing

1. Large upfront cloud storage
commitment
2. Higher per GB per month, every
day of the year
3. Pay, whether you use it or not

7 © 2012 eFolder, Inc. All Right Reserved.

eFolder Continuity Cloud Pricing

Please call eFolder for partner wholesale
pricing details:

800-352-0248
www.efolder.net/join

8 © 2012 eFolder, Inc. All Rights Reserved.

eFolder Pricing Difference

Greater agility Better value

Adaptable

9 © 2011 eFolder, Inc. All Rights Reserved.

eFolder Competitive Advantages

• Leverage the power of the cloud
Adapt • Manage the migration from
on-premises to cloud services

• Your own service offerings
Differentiate • Your own pricing
• Your own branding

• Predictable, monthly revenue streams
Thrive • Low operating costs
• Consistent margins and cash flow

10 © 2012 eFolder, Inc. All Rights Reserved.

Contact Us

Phone: 800-352-0248
Email: info@efolder.net
Web: efolder.net
Blog: efolder.net/blog/
Twitter: twitter.com/eFolder

11 © 2011 eFolder, Inc. All Right Reserved.

Proactive Data Integrity Checks

Decryption
and Transmission via Encrypted Verification
Verification Network Tunnel over Public Internet and Reassembly
Encrypted
Transmission
Your Data, Your Encrypted Data
Cryptographically + Checksums
Verified + Digital Signatures

Data Verification and Reassembly during Download
Data Protection and Duplication during Upload

Encryption Encrypted Transmission via Encrypted Verification
Transmission and Duplication
Network Tunnel over Public Internet

Your Data Your Encrypted Data
+ Checksums
+ Digital Signatures

14 © 2012 eFolder, Inc. All Right Reserved.

BDR Partner Pricing Models

• Markup Model
– Targets 60%+ recurring gross margin
– Charge upfront for appliance/install
– 3x wholesale recurring costs
– Example A:
• SMB, one server, 100 GB, forecasted to grow to 150 GB
• Wholesale monthly cost: $60
• Retail MRR: $180
– Example B:
• SMB, four servers, 225 GB, forecasted to grow to 400 GB
• Wholesale monthly cost: $195
• Retail MRR: $585

15 © 2012 eFolder, Inc. All Right Reserved.

BDR Partner Pricing Models

• Bundle Model
– Targets 50-70% recurring gross margin
– Incorporates appliance cost into bundle
– Flat $750 setup fee

16 © 2012 eFolder, Inc. All Right Reserved.

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eFolder Webinar, Continuity Cloud Demo

1. eFolder Continuity Cloud: a Live Demo with eFolder’s CEO/CTO Ted Hulsy VP of Marketing, eFolder 678-888-0700 x151 ehulsy@efolder.net Kevin Hoffman CEO/CTO, eFolder 678-888-0700 x121 khoffman@efolder.net

4. eFolder Cloud Data Protection Services Image Replication and Storage Local Storage and AppAssure Core eFolder AppAssure Cloud Image Backup BDR Appliance On-site Virtualization eFolder ShadowProtect BDR File / folder Backup eFolder Backup Cloud Recovery as a Service eFolder Continuity Cloud 4 STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.

5. Partner Use Cases • Premium SLA on BDR installs – Drive higher monthly recurring revenue with a premium SLA for select clients • Emergency Cloud Recovery Service – Charge $1,000 per week for emergency, as needed cloud recovery for clients • Quarterly or Annual Testing – Periodically spin up the Continuity Cloud for image testing and validation; complement on-the-appliance tests 5 © 2012 eFolder, Inc. All Right Reserved.

6. eFolder Continuity Cloud Demo Customer Site or Temporary Site Publicly Available Services (HTTP(S), SMTP, POP, XML/RPC) Private IPsec Virtual Firewall Firewall IPsec Tunnel LAN Internet PPTP Tunnel Traveling VPN Passthrough High Performance Computers Private Storage Cloud Continuity Cloud Compute Node Continuity Cloud Compute Node RDP Management Powered by Hyper-V, VirtualBox, and Powered by Hyper-V, VirtualBox, and Windows 2008 R2 Datacenter Edition Windows 2008 R2 Datacenter Edition 6 © 2012 eFolder, Inc. All Right Reserved.

7. Typical Cloud Recovery Pricing 1. Large upfront cloud storage commitment 2. Higher per GB per month, every day of the year 3. Pay, whether you use it or not 7 © 2012 eFolder, Inc. All Right Reserved.

10. eFolder Competitive Advantages • Leverage the power of the cloud Adapt • Manage the migration from on-premises to cloud services • Your own service offerings Differentiate • Your own pricing • Your own branding • Predictable, monthly revenue streams Thrive • Low operating costs • Consistent margins and cash flow 10 © 2012 eFolder, Inc. All Rights Reserved.

12. Q&A

13. Appendix

14. Proactive Data Integrity Checks Decryption and Transmission via Encrypted Verification Verification Network Tunnel over Public Internet and Reassembly Encrypted Transmission Your Data, Your Encrypted Data Cryptographically + Checksums Verified + Digital Signatures Data Verification and Reassembly during Download Data Protection and Duplication during Upload Encryption Encrypted Transmission via Encrypted Verification Transmission and Duplication Network Tunnel over Public Internet Your Data Your Encrypted Data + Checksums + Digital Signatures 14 © 2012 eFolder, Inc. All Right Reserved.

15. BDR Partner Pricing Models • Markup Model – Targets 60%+ recurring gross margin – Charge upfront for appliance/install – 3x wholesale recurring costs – Example A: • SMB, one server, 100 GB, forecasted to grow to 150 GB • Wholesale monthly cost: $60 • Retail MRR: $180 – Example B: • SMB, four servers, 225 GB, forecasted to grow to 400 GB • Wholesale monthly cost: $195 • Retail MRR: $585 15 © 2012 eFolder, Inc. All Right Reserved.

Editor's Notes

Hello. My name is Ted Hulsy. I am Vice President of Marketing at eFolder and your host for today’s event.Welcome to the eFolder Expert Series. This webinar series brings together experts from eFolder’s staff and partner community for deep dive discussions on key service and technical topics.The title for today’s session is: eFolder Continuity Cloud: a Live Demo.Today we are joined by Kevin Hoffman, eFolder’s CEO and CTO. In just a moment, I will further introduce Kevin.
Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be made available on eFolder’s YouTube channel. We will also make copies of the slides available those who attended the event.With over 200 people registered for today’s session, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s demo, but you may submit as we go along and we will try to address your questions on the fly.Let me briefly review today’s agenda:I will first give a very high level overview of the eFolder Continuity Cloud and explain the various use cases for eFolder partners. Then I will turn it over to Kevin to give a full blown demo of the Continuity Cloud and how it works.
Now let me introduce today’s expert:Kevin Hoffman is CEO and CTO of eFolder. Kevin has served the company in various capacities over the past seven years. In the past, Kevin has worked as the lead developer for most of eFolder’s core technology, software, and service offerings. Kevin assumed the role of CEO three years ago. This is Kevin’s first appearance on the eFolder Expert Series and we are thrilled to have him lead the demo of one of eFolder’s latest offerings, the eFolder Continuity Cloud.
[Ted will close out the last two slides, before formal Q&A]eFolder helps partners adapt to a fast changing technology landscape. Partners can leverage the power of the cloud, while managing the natural migration of infrastructure from on-premises to cloud-based deployments.With eFolder’s unique business model, partners control the client relationship. eFolder allows partners build unique and differentiated offerings, with your own service levels, pricing, and branding.eFolder partners create thriving businesses based upon managed services that generate predictable, monthly recurring revenue. Partners are able to keep their operating costs low through reliable service performance, automation, and integration with their PSA systems. And the result is consistent ongoing profitability.
If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.

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Editor's Notes