EMC Cloud http://www.emc.com/index.htm

1. From Physical to Virtual to Cloud
The IT department as internal service
provider
Hans Timmerman
CTO EMC The Netherlands
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2. Information Explosion
The Digital Universe 2010-2020
Growing
by a
Factor of 44
2009:
0.8 ZB
800 EB
800.000 PB
800.000.000 TB
2020: 35.2 Zettabytes
The Digital Universe
35.200.000.000 TB
Source: IDC Digital Universe Study, sponsored by EMC, May 2010
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3. Storage is cloud ready
Virtual Provisioning
Flash + SATA Tiering
FAST
Deduplication
Compression Public
Cloud
Optimize service levels with intelligent real time, data
placement combined with storage efficient technologies
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4. The Industrialization of IT
―Cloud Computing is the industrialization of IT,"
says Pacific Crest Research's Brent Bracelin.
Platforms will be the new OS’s in these Clouds.
Assembly of elementary services and supply chains of services.
‖It’s a new market with Cloud Service Providers and Cloud Service Enablers,―
A new generation of technology — call it smart computing — in which servers,
computers, and networks come together to form a platform on which new
applications are built, used and maintained.
A combination of hardware, software and processes designed to efficiently
deliver IT services to the business on a subscriber model.
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5. User world as starting point
Virtual world
Physical world
User world Virtual world Physical world
Service request Virtual
Processing
‘Object/overview/process’ Power
VM server
network
Service
Orchestrator
result
VLUN storage
• Available Virtual • Available
• Secure Data • Secure
Virtual Virtual
• Scalable • Scalable
Workplace Infrastructure
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6. 2010 Milestone:
Virtualization is Now De Facto Model
17.500.000
VM Cross Over Physical Servers
15.000.000 Virtual machines
12.500.000
10.000.000
7.500.000
5.000.000
2.500.000
0
2005 2006 2007 2008 2009 2010 2011 2012 2013
We are past a virtual tipping point! Source:
IDC
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7. Paradigm change # 2
The network becomes the computer . . .
Virtual workspace Virtual data
LAN
Users Data
Virtual data has
partly to live
Network centric in the network
Switch
Virtual power can
partly be embedded
in the network
SAN
10 GbE
Fibre Channel Virtual processing power
Data
10 GbE
FCoE/DCE
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Server centric

8. A paradigm change in storage . . . . . . .
SAN SAN
Front End Front End Back End Front End Back End
Host Ports Host & Disk Ports Host & Disk Ports
Core Core Core Core Core Core Core Core
Core Core
CPU Core Core Core Core
Complex Core Core Core Core Core Core
Global Core Core CPU CPU
Memory Global Complex Complex Global
Core Core Memory Memory
Virtual Matrix Virtual Matrix
Interface Interface
Disk Ports
A B A B
Back End
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9. Storage Building Block
Front End Back End Front End Back End
Host & Disk Ports Host & Disk Ports
Core Core Core Core Core Core Core Core
Virtual Core Core creates
matrix Core
Flexible Core Core Core Core Core
one, federated, virtual
Virtual CPU CPU
Storage Engine
Matrix Global
Memory
Complex storage engine
Complex Global
Memory
Virtual Matrix Virtual Matrix
Interface Interface
A B A B
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10. The sum of 3 paradigm changes . . . . . . .
Network Disks
Front End Back End
vApp Instructions VM server
server server server server
network
Service 1. Name=eCommerce Disk Ports
request
Host & Service
2. Only port 80 is used
Orchestrator
3.
4.
cloudESX
100 ms web response
VRM: Encrypt w/ SHA-1
operating system ESX
5. DR RPO: 1 hour Scale up
6. VMCore
VM
Decommission in 1 monthVMCore Core Core VLUN storage
DRS/Vmotion
cloud internetwork and unified computing Truly virtualized
The StoragevCenter
Virtualized Cloud Scale out
Core Core Core Core
ESX Engine
Data Center Scale out Computingfederated
and
“vSwitch”
ESX
VLUN VLUN VPLEX
virtual information infrastructure
Application and Infrastructure VMs Scale up Virtual
CPU Infrastructure
Complex
App App Virtual Matrix
Global
App
Memory App Virtual Matrix
App
OS OS OS OS OS
Firewall Tomcat IIS Load
Virtual Matrix Interface
Balance
Oracle
A B
SAN
Connecting to the network and to the Disks
Virtual matrix
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11. User world as starting point
Virtual world
Physical world
User world Virtual world Physical world
Virtual
Service request Processing
‘Object/overview/process’ Power Building
vClients Server Blocks
Server
VM Server
Network
server
network
Application Network
Network
result
result Service Element
result vCenter
Service Orchestrator
Orchestrator manager
result Storage
Storage
Data
Storage
Security
VLUN Security
Security
storage
• Available Virtual • Available
• Secure Data • Secure
• Scalable Virtualized • Scalable
& Federated
Virtual Virtual
Workplace Infrastructure
Network
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12. From Verticalization to Horizontal Virtualization
Inf ormation Inf ormation Inf ormation Inf ormation
Applications Applications Applications
Inf ormation
V V V V V V V V
Applications Applications Applications Applications Applications
V V V V V V V V
Operating
Systems
Middleware Operating
Systems
Middleware
Operating
Systems
Operating
Systems
Middleware Operating
Systems
Database Virtual Desktops Email Custom Web
Database Database Database
Standard Solution & Services Packages
Operating Operating Operating
System System System
Intelligent Platform Services and a Common Service Model
Server Server Server
Platform Platform
Storage Virtual Storage
Infrastructure OVF
Storage
CPU Storage
Pool Pool Network
Standard Components and Open standards
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13. Process / Manage Deliver / Archive
Agile, Lightweight Config
Productive
BPM and Workflow Repea
Integration ofand Audit trails
Security Information & Virtual infrastructures
Testable Relia
Email CD-Rom Fax
Versioning Dynamic, Efficient, Flexible
Library Services
Business
Index and Search Print Portals Wireless
App
Software as a Service
Hyperic
Content Management Governance, Services Modeling
Renditions and Transformations & Compliance
Data warehousing Risk Spring management
OTAP
Lifecycles Integration
with
Workflows Virtual Documents
Content Server
Enterprise
Execution Application Open
Big Data Applications Source
Secure Awareness process
XML +Intelligence PaaS Intelligent Platform Services JAVA PaaS
and
Productivity
Platform as a Service Run
Build Archival, Retention
Mana
and Storage
Store
Information Virtual & vCenter OS
vSphere Cloud
(vSphere)
Infrastructure Infrastructure
Infrastructure as a ServicevClient
Protect
Manage
&
Automate
Data-
center
Connectivity Building Blocks
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14. The Journey to The Private Cloud
IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE
Percent Need for GRC 95%
Virtualised
Need for 80%
End-user
automation! Catalogues portals
50%
Provisioning
30% Platinum Gold
Virtual Apps
15% Productie
Test Lower costs Improve quality of service Improve agility
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15. Why Do Phase 1
To Lower Cost
IT PRODUCTION IT Applications are the priority
Percent Virtualise Test and Development and IT-owned
Virtualised assets to create shared resource pools
Create an infrastructure that is:
Simple – streamline the entire infrastructure to
30% enhance the speed of virtualisation.
15% Productie
Efficient – extend the CAPEX savings to all parts of
the infrastructure.
Test Lower costs
Integrated with VMware – leverage and extend the
benefits throughout the infrastructure.
Result:
Lower IT Costs
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16. Why Do Phase 2
To Improve Quality of Service
BUSINESS PRODUCTION Business Applications are the priority
Expand virtualisation to business app, databases,
80% and desktops to standardized the way services are
delivered
50%
Provisioning Create an infrastructure that is:
Virtual Apps Scalable – capacity, performance, and infrastructure
Available – continuous operations at the right
location
Improve quality of service
Protected – from loss of information , retrieval
delays, and excessive cost
Secure – information, infrastructure and access
Result:
Improved Quality of Service
Lower IT Costs
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17. Why Do Phase 3
Improve IT Agility
IT-AS-A-SERVICE Serving the business is the priority
95% Enable policy-driven provisioning, management, and
delivery of services
End-user
Catalogues portals Create an infrastructure that is :
Unrestricted – by physical architecture and design
Platinum Gold
Automated – an automated way to implement policy
Aligned – to costs for IT services delivered
Improve agility User controlled – for the services they need
Result:
Improved Agility
Improved Quality of Service
Lower IT Costs
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18. Management Needs Across the Stack
ITIL Processes &
Vblock CMBD
Management
Server Compliance &
App Stack
Deployment
your applications
Application
Discovery
Availability Security Scalability
Cross-Domain
Application Services ESX & VM Visibility &
virtualisation Management Mapping
Infrastructure Services vCompute vNetwork vStorage
Configuration,
unified infrastructure Change,
Fault management
Compute Network Storage Vblocks Compliance
Storage Element UCS Element
Management Management
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19. Security Needs Across the Stack
Governance, Risk and Compliance
Identification Infrastructure Information
vShield Edge vShield App & Zones vShield Endpoint
Edge Security Zone Endpoint = VM
Secure the edge of the Application protection from
virtual datacenter network based threats Enables offloaded
anti-virus
Virtual Datacenter
DMZ PCI compliant HIPAA compliant
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20. Governance, Risk & Compliance Needs Across the Stack
Audit Policy
Management Management
Training & Risk
Awareness Management
Operations
IT
Business
Continuity Compliance
Management Management
Threat Enterprise
Management Management
Legal Finance
Vendor Incident
Management Management
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21. Enabling IT GRC On Demand
Asset
Management
Policy Threat
Management Management
Incident
Management
Vulnerabilities Extreme
• Corporate Objectives
• Documented Policies/Controls Compliance High
• Regulations & Industry Standards
Access Extreme
Exception User Access
Mis-Configurations High
Management Management
• Control Exception Management Integration Layer • User Groups
• Documented Exceptions
• Roles and Permissions
Monitoring
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22. ICT Agility Needs Across the Stack
App App App App App
Application Framework
Lightweight Application Framework
Management
(top to bottom)
ApplicationMiddleware
Lean Platform Simplifies Development
Operating System
Intelligent Platform Services
Virtualization
Virtualized Virtualization Simplifies
Infrastructure Platform Deployment
Hardware
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23. VMware Cloud Infrastructure & Services
SaaS
Zimbra File/
Core IT Services via Virtual Appliances Directory Database .....
Print
PaaS
SpringSource: Programming Model for the Cloud
vCloud Service Director: Common Service Model for Infrastructure Clouds
Common platform, common management, common security
vCenter :
Policy-based Management & Automation vCloud
Partners
IaaS
Proprietary
Clouds
View : Enterprise vSphere:
Desktop Computing Platform for Cloud
via Cloud Infrastructure
VMware Virtualized
Private Cloud Public Cloud
Public Cloud
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24. Roadmap to a Cloud delivery model
Google Apps Saas
$$$ SFDC portal
Bus. case
$ Security
Operation
100 60 30 Center
No virtualization 30 – 40 % virtualization 100 % virtualization
BROKER
Customer
service PaaS
service
Single sign on
service Virtualized
Data Center Services
Aggregation
service
Virtualized
Virtualized
Data Center
Data Center
Legacy Systems Production systems Internal Cloud Bundled
Services
Autm / Sec / Mgt
40 vCloud
Director
portal
Iaas
!00% 30
VM’s, Gb’s,
80
virtual
100 virtual 30
Iaas
production 60 Back-up & DR
production 60
Legacy 100 legacy 100
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time

25. Community Cloud Strategy:
Increasingly ambitious play for Gov organizations
Public Cloud Virtual
Virtual
Shared
Data
Center
Private Cloud Virtual
1. Wish is to integrate IT services
2. Building a shared service center Community Cloud
3. Virtualize Data Center to enable
the cloud
4. Build your Private Cloud
5. Become a Cloud Service Provider
to/with other Gov organizations
6. Potentially use the Public Cloud Virtual
Virtual
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26. ^
LinkedIn hans timmerman
Twitter @hansemc
Blog www.datacentered.nl
© Copyright 2009 EMC Corporation. All rights reserved.
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