The document discusses how cloud service providers (CSPs) can help software developers by hosting their applications and services. It recommends partnering with a CSP to gain access to infrastructure, platforms, and services without having to build and maintain them. Developers should choose a CSP based on their technical capabilities, geographic coverage, security, scalability, and customer service/support. The case study profiles a payroll company that chose RackForce as their CSP due to its Canadian data centers, strong service level agreements, ease of use and support, security, and ability to scale on demand.

1. The Cloud and the Software Developer
Why you need to partner with a Cloud Service
Provider (CSP) and how to choose the right one(s).

2. The Cloud and the Software Developer
Why you need to partner with a Cloud Service
Provider (CSP) and how to choose the right one(s).
An Animated Whiteboard Session With:
Brian Fry
CMO
bfry@rackforce.com
250-448-2226
Hybrid Cloud and Hosting
© 2011 RackForce Networks Inc.

3. F Disclosure
ull
RackF orce wants to convince you to partner &
provide you with cloud services by demonstrating
its value to you through this educational session.
© 2011 RackForce Networks Inc.

4. What We Will Be Talking About
5. Q & A
© 2011 RackForce Networks Inc.

5. What Does a Cloud Service
Provider Do F Me?
or
© 2011 RackForce Networks Inc.

6. © 2011 RackForce Networks Inc.

7. Key Concept – Understand Cloud Computing
“Cloud computing is the delivery
of computing as a service rather than
a product, whereby shared resources,
software, and information are provided to
computers and other devices as a utility
(like the electricity grid) over
a network (typically the Internet).”
Source: Wikipedia
© 2011 RackForce Networks Inc.

8. Cloud Computing
Servers
Applications
Desktop
Laptop Monitoring Collaboration
Content Communication Finance
Platform
Identity Queue
Object Runtime Database
Storage
Infrastructure
Mobile Compute Network
Block
Phones Storage Tablets
© 2011 RackForce Networks Inc.

9. Small Scale to Economies of Scale
© 2011 RackForce Networks Inc.

10. Key Concept - Hardware Virtualization
“Hardware virtualization or platform
virtualization refers to the creation of a
virtual machine that acts like a real
computer with an operating system.
Software executed on these virtual
machines is separated from the underlying
hardware resources.”
Source: Wikipedia
© 2011 RackForce Networks Inc.

11. Key Concept – Datacenter Virtualization
“Datacenter virtualization is virtualization of all
the resources that deliver cloud computing. This
includes (or will soon include) power, cooling,
network, compute, storage and applications.
Virtualized datacenters designed with leading
standards can seamlessly share (federation)
virtual resources between strategically located
cloud ready datacenters (physical) and this a
key part of a complete cloud service.”
Source: RackForce
© 2011 RackForce Networks Inc.

12. RackForce vCloud (VMware vCloud Director)
Customer 1 Customer 2
Users & Policies Organization Catalogs Users & Policies Organization Catalogs
VDCs VDCs
RackForce Virtual Datacenters
(Bronze)
(Silver)
(Gold)
RackForce Virtual Machine Layer ( VMware vCenter Server)
Resource Pools Datastores Port Groups
RackForce Virtualization Layer (VMware vSphere)
RackForce Dynamic Datacenter Infrastructure
© 2011 RackForce Networks Inc.

13. Key Concept – Cloud Federation
Kelowna
Vancouver
Winnipeg
Seattle
Toronto
Chicago
© 2011 RackForce Networks Inc.

14. Cloud Customer Expectations
“The majority of our customers, yours and ours,
will move to the cloud. They expect the providers
of the cloud ecosystem to understand their roles,
work as a team and deliver excellent service.
They also expect reliability, agility and security
many times better then their old IT model and
they expect all this for a very fair price. Let’s
partner and make sure we are the winning team.”
Tim Dufour –
RackF orce CEO
© 2011 RackForce Networks Inc.

15. Key Concept - The Cloud Eco System
Our
Customer’s
Cloud Solution
Solution
Provider(s)
Software
Provider(s)
Cloud
Service
Provider(s)
© 2011 RackForce Networks Inc.

16. Key Concept –
Cloud over Internet vs Cloud over Private Network
Internet Private
Connection Type Asymmetric Symmetric
Connection Speed Up to 20 Mbps Down Up to 10Gbps Up & Down
Security Layer 3 - OK Layer 2 - Excellent
QoS Best Effort Service Level
Agreement
© 2011 RackForce Networks Inc.

17. Customer Case Example
with Frank Conway
© 2011 RackForce Networks Inc.

18. Payroll Service Bureau in the
Cloud
A User Experience

19. Blue Canvas
• SaaS Payroll Service Bureau
• Joint venture between Protegra and IBEX Payroll
• Everest Platform
- Employee management, scheduling and payroll
- Time and Attendance under development
• Platform operations and ongoing maintenance

20. Why Outsource?
• Lack of expertise
• Time
• Infrastructure cost is prohibitive
- Data center build costs
- Ongoing costs
• Disaster Planning
- Physical location
- Redundancy

21. Our evaluation criteria
• Location, location, location
- Canada
• SLA
• Ease of scalability
- We were starting small and needed something cost-effective but
that could grow to meet high demand
- Developed to scale both up and out and the infrastructure needs
to allow this
• Long-term Value
• Ease of dealing with the provider
• Maintenance options
• Secure

22. Options
• Shared Servers
- It’s payroll and we don’t like the risk
- SLA is hard to manage
• Dedicated Servers hosted in a Data Center
- Don’t want to manage the contracts and the maintenance of the
physical devices
- SLA is hard to manage
• Virtual Cloud based
- Virtual servers
- No concept of the hardware you’re running on
- Possibly shared at the iron level but still secure
- Operating System licenses included
- Somebody else worries about the SLA

23. RackForce met all the requirements
- Kelowna, Toronto
- Started with an option called DDS, moved to DDS-E as our
needs grew
• DDS-E SLA is better – four 9s
• Convinced our DBA to go virtual on the database server with DDS-E
• Dedicated resources on our database server
- Easy to deal with
• Great technical support
• Managing the environments is simple
• Support site, ticket management
• Maintenance is easy
- Secure
• Physically
- Reliable
• People
• Infrastructure

24. Benefits to Blue Canvas
• We can offer an SLA to our customers that matches the
SLA of our provider
• Cost is very low relative to everything else
- RackForce fees are less than 2% of our overall operations costs
• We get on-demand scalability
• Knowledgeable staff
• Future growth and capabilities
- Possible use of the data center in Toronto as a DR failover site
- Possible use of the data center in Toronto for additional capacity
• Sleep

25. How Do I Choose the Right
Cloud Service Provider?
© 2011 RackForce Networks Inc.

26. Key Concept
Understand Cloud Service Provider Motivation
CSP Type Cloud Service Motivation Strengths for Weaknesses for
Providers Software Software Provider
Provider
Major Microsoft Ensure software line continues Cash in Bank, Limited solution
Software IBM to be the leading choice Advanced based on maximizing
Vendor DCs & their software sales.
Technology
Major IBM Replace lost hardware revenue Cash in Bank, Limited solution
Hardware Dell Advanced based on maximizing
Vendor DCs & revenue from their
Technology technology.
Telco Bell, Verizon, Replace lost voice and network Cash in Bank & Limited solution
AT&T revenue Excellent based on maximizing
network. revenue from their
network.
Side Line Amazon Leverage massive cloud Cash in Bank & Poor partnership
Google infrastructure to make even Thought model and limited
more money Leaders solution mostly based
on their technology.
Best of Breed RackF orce Become the dominant cloud Unlimited Growth is typically
Terremark service provider by creating the technology and financed
RackSpace most efficient, reliable and cost service choices.
Soft Layer effective cloud services and The most
Op Source supporting eco-system. flexible and
reliable.
© 2011 RackForce Networks Inc.

27. Key Concept –
.
Geographic Location Matters
.
.
Risk – Certain Locations
Green – Green Power
Data Privacy – What Regulations
Affect You or Your Cusotmer
© 2011 RackForce Networks Inc.

28. Key Concept –
Cloud Service Provider Must Understand Role
Cross-Platform Portal
SaaS
Mobility, Online and Offline Applications
Enterprise App Store Virtual
Desktops
End User Workspace
Cloud Data
Service Storage
Provider
Server
Management
Systems Management
AD Directory Federation Network
Management
License Tracking
Access Management
© 2011 RackForce Networks Inc.

29. Q: How Do I Sell the Benefits
of a Cloud Service Provider to
My Organization?
© 2011 RackForce Networks Inc.

30. A: Ask good questions that
lead to a logical conclusion.
© 2011 RackForce Networks Inc.

31. Questions to Convince Your Executive
.
Team to Move to the Cloud
. Do we believe the Cloud is going to become the new normal for IT?
.
Are we interested in subscription based recurring revenue
licensing?
.
Are we in the cloud infrastructure business? Do we have the
money to keep up?
.
Can we keep up to our competitors who are working with cloud
service providers?
.
What efficiencies will be gained if the IT team does not have
physical IT infrastructure to worry about?
What are the new possibilities for our company in the cloud?
© 2011 RackForce Networks Inc.

32. .
Questions to Convince Your IT
Team to Move to the Cloud
.
Do we have the expertise to build and
.
manage cloud infrastructure?
.
Do we have the budget to build and
maintain cloud infrastructure?
Can we build our own cloud ecosystem?
Imagine if we had access to our own
virtual data centers in the cloud. How
could we use them to deliver better
software?
© 2011 RackForce Networks Inc.

33. Key Concept – Hybrid Cloud
“A hybrid cloud is a cloud computing environment in which
an organization provides and manages some resources
in-house and has others provided externally.. Ideally,
the hybrid approach allows a business to take
advantage of the scalability and cost-effectiveness
that a public cloud computing environment offers without
exposing mission-critical applications and data to third-
party vulnerabilities. This type of hybrid cloud is also
referred to as hybrid IT..”
Source: SearchCloudComputing.com
© 2011 RackForce Networks Inc.

34. Key Concept - Hybrid Cloud
© 2011 RackForce Networks Inc.

35. .
Key Concept – Cloud Capabilities
.
Pretty Well Everything Can Be
.
Delivered in the Cloud
.
Security Can Be F Superior
ar
Costs Can Be Much Lower
Agility Can Be Much Higher
© 2011 RackForce Networks Inc.

36. .
Moving Your Software to the Cloud
.
.
.
Research Cloud Service Providers
.
Choose Your Cloud Service Provider(s)
.
Set Up an Account
.
Set Up Your Sand Box
.
Test and Optimize for the Cloud
.
Build Configuration Templates
Figure out Your Cloud Licensing Model
Load Into CSP Catalog
Educate Your Sales Channel
© 2011 RackForce Networks Inc.

37. Summary
© 2011 RackForce Networks Inc.

38. Summary
.
.
You Understand What a Cloud Service Provider Does
You Understand How the Cloud Ecosystem Works and the
.
Provider Roles
You Understand the Value of Working with a Cloud Service
.
Provider
.
You Know How to Convince Your Team to Move to the Cloud
You Know How to Move to the Cloud
© 2011 RackForce Networks Inc.

39. Q&A
© 2011 RackForce Networks Inc.

48. The Cloud and the Software Developer
Why you need to partner with a Cloud Service
Provider (CSP) and how to choose the right one(s).
An Animated Whiteboard Session With:
Brian Fry
CMO
bfry@rackforce.com
250-448-2226
Hybrid Cloud and Hosting