eFolder Partner Chat Webinar — How to Design a Business Continuity Plan for Clients

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Having the backup and disaster recovery conversation with your clients doesn’t have to be difficult or awkward. In this eFolder Partner Chat, join Steven Thom, President and CEO of Thom Infotech, and Ted Hulsy, Vice President of Marketing at eFolder, as they discuss how to have a conversation about business continuity with clients and design a business continuity plan for them. You’ll learn the different aspects of a business continuity plan that MSPs need to consider when approaching clients, how Steven made his clients understand the need for a BDR solution, why deploying BDR to his clients made Steven’s job significantly easier, and what resources eFolder provides partners who want to educate their clients on the risks of downtime.

Technology

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
1
What does a sample business continuity plan look like?

How to Design a Business Continuity
Plan for Clients
Ted Hulsy
Vice President of Marketing, eFolder
ehulsy@efolder.net

Agenda
• Partner Introduction
• Why Design a Business Continuity Plan for
Clients?
• Partner Discussion: How to Design a Business
Continuity Plan for Clients
– What to ask
– Factors to consider
– Tips & tricks
– Discussion
• Questions and Answers
3
© 2015 eFolder, Inc. All Rights Reserved.

Partner Introduction
© 2015 eFolder, Inc. All Rights Reserved.
4

Thom Infotech
© 2015 eFolder, Inc. All Rights Reserved.
5
Transitioned to managed services in 2008
Founded in 2000
Clients in medical, retail, finance, hospitality, manufacturing &
engineering, and other verticals
40 managed services clients, all using BDR
6 employees

Why Design a Business Continuity Plan for Clients?
© 2015 eFolder, Inc. All Rights Reserved.
6
• Gain an understanding of client requirements
• Clarify the importance of BDR
• Build a strong partner-client relationship
• Focus client attention not on services, but on
the outcomes those services provide

Introducing eFolder BDR forVeeam
An MSP-centric cloud replication and
recovery service that combines the
power of Veeam backup & replication
with the massive storage, compute, and
recovery capabilities of the eFolder
Cloud.
© 2015 eFolder, Inc. All Rights Reserved.7
+

How it Works
© 2015 eFolder, Inc. All Rights Reserved.8
eFolder
Storage Cloud
Backup copy jobs
SAN or
BDR appliance
Users
Virtual hosts
Disaster recovery options
1. Download
2. Disk shipment
eFolder
Continuity Cloud3. Emergency in-the-cloud
virtualization and recovery
eFolder
Compute Cloud
Local backups

Partner Discussion: How to Design a
Business Continuity Plan for Clients

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
10
What is the importance of offering business continuity
planning to your clients?

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
11
What questions do you ask clients when designing a
business continuity plan for them?

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
12
What questions do you ask clients when designing a
business continuity plan for them?
• What kind of data are you responsible for?
• How much data do you currently store on-premises?
• Do you currently have any kind of backup system in place?
• How much downtime could you afford?

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
13
When putting together a business continuity plan, what
factors do you need to consider?

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
14
When putting together a business continuity plan, what
factors do you need to consider?
• Clients’ vulnerability to site-wide disasters
• Clients’ cost of downtime
• Willingness of client to invest in an “insurance policy” for their data
• Hardware already in place

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
15
What tips and tricks would you recommend to other MSPs
looking to design business continuity plans for their
clients?

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
16
What tips and tricks would you recommend to other MSPs
looking to design business continuity plans for their
clients?
• Share real-life horror stories about data loss and downtime with
• Emphasize to clients the importance of risk minimization (e.g.,
operations to the cloud)
• Consider bundling BDR in with other managed services to mitigate
pushback and risk

Partner Discussion
© 2015 eFolder, Inc. All Rights Reserved.
17
What does a sample business continuity plan look like?

18 © 2015 eFolder, Inc. All Rights Reserved.
eFolder Business Continuity Playbook
Playbook includes pre-made
marketing materials:
• Video
• Emails
• White papers
• Brochure
• eBook
• Client pitch deck
• And much more!

Thank you!
Ted Hulsy
Vice President of Marketing, eFolder
ehulsy@efolder.net

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