eFolder Partner Chat Webinar — Marketing for the Masses: How One Partner Cost-Effectively Markets to Clients

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We get it — most MSPs don't have the time or resources to "do marketing." So how are some partners cost-effectively marketing managed services? Hear from Philipp Baumann, President of BoomTech IT, in this webinar. MSPs who craft a well-executed branding and promotional strategy set themselves apart from the competition and win deals. And doing marketing doesn't require a full-time marketing person or loads of money. In this eFolder Partner Chat webinar, join Philipp and Carlo Tapia, Product Marketing Manager at eFolder, as they discuss the importance and ease of marketing. You'll learn why solely relying on referrals is not a long-term strategy for MSPs, how to cost-effectively form a marketing plan around your managed service offerings, tips and tricks about marketing that every MSP needs to know, and how eFolder sets partners up for success when it comes to marketing.

Technology

BoomTech’s Custom Collateral
© 2015 eFolder, Inc. All Rights Reserved.
1

Marketing for the Masses: How One Partner
Cost-Effectively Markets to Clients
Carlo Tapia
Product Marketing Manager, eFolder
ctapia@efolder.net

Agenda
• Introduction: Philipp Baumann and
BoomTech
• Partner Challenges
• Why Invest Time in Marketing?
• BoomTech: Partner Testimonial
• Questions and Discussion
3
© 2015 eFolder, Inc. All Rights Reserved.

Partner Introduction
© 2015 eFolder, Inc. All Rights Reserved.
4

BoomTech
© 2015 eFolder, Inc. All Rights Reserved.
5
33 managed service clients
Founded in 2005
Clients in S. Florida (Miami, Palm Beach, Broward Counties)
Clients include large real estate firms, numerous
law firms, and more
Based in Boca Raton, FL

Partner Challenges
© 2015 eFolder, Inc. All Rights Reserved.
6
• Margins for resellers of “big box” services in
rapid decline1
• Owning a business requires much more than
technical expertise
• Marketing takes time and energy away from
other activities
1 Talbot, Chris. "Microsoft to Cut Online Services Advisory Partner Commission." Talkin' Cloud. Penton Technology, 13 Jan. 2014. Web.

Why Invest Time in Marketing?
© 2015 eFolder, Inc. All Rights Reserved.
7
• Partners need:
– A scalable growth strategy beyond referrals
– A way to stand apart from other MSPs
– Solutions that offer high margins and make them more than a
mere reseller
• Clients want their MSPs to offer:
– A professional-looking image
– Managed services that clients feel are tailored specifically to
their wants & needs

Growth Drivers
© 2015 eFolder, Inc. All Rights Reserved.
8
Client Type Existing clients New clients “Wedge” clients
“Hook”
• Upsell
• Cross-sell
• Expand
relationship
• Expose
existing
pain/risk
• Expose specific

Introducing eFolder Anchor
9
eFolder Anchor allows your clients to work…
…across any device
…with anyone
….with any content
…without compromising security and control
© 2015 eFolder, Inc. All Rights Reserved.

Business-grade file sync
Introducing eFolder Anchor
© 2015 eFolder, Inc. All Rights Reserved.

BoomTech
© 2015 eFolder, Inc. All Rights Reserved.
14

BoomTech’s Marketing Activities
© 2015 eFolder, Inc. All Rights Reserved.
15
Branding
Email
campaigns
Content
Marketing
In-person
consulting

BoomSync
© 2015 eFolder, Inc. All Rights Reserved.
16

BoomSync
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17

BoomTech’s Custom Collateral
© 2015 eFolder, Inc. All Rights Reserved.
18

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
19
• Why do you put such a high priority on
marketing? Does branding make a difference?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
20
• Why do you put such a high priority on
marketing? Does branding make a difference?
• How long did it take you to ramp up all of your
marketing activities?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
21
• Why do you put such a high priority on
marketing? Does branding make a difference?
• How long did it take you to ramp up all of your
marketing activities?
• Which marketing activities have you found your
customers engage with the most?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
22
• Why do you put such a high priority on
marketing? Does branding make a difference?
• How long did it take you to ramp up all of your
marketing activities?
• Which marketing activities have you found your
customers engage with the most?
• Who do you partner with to make your branding
and promotions look professional?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
23
• Can you tell us about a time that marketing
“won you the deal”?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
24
• Can you tell us about a time that marketing
“won you the deal”?
• How should partners leverage vendor
relationships to market their solutions?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
25
• Can you tell us about a time that marketing
“won you the deal”?
• How should partners leverage vendor
relationships to market their solutions?
• When launching a new campaign, what process
do you follow to get your marketing work done?

Questions for Phil
© 2015 eFolder, Inc. All Rights Reserved.
26
• Can you tell us about a time that marketing
“won you the deal”?
• How should partners leverage vendor
relationships to market their solutions?
• When launching a new campaign, what process
do you follow to get your marketing work done?
• What advice do you have for partners who want
to start marketing their solutions?

Choosing Products and Vendors
© 2015 eFolder, Inc. All Rights Reserved.
27
67%
BoomTech’s gross margin
on eFolder Anchor

28 © 2015 eFolder, Inc. All Rights Reserved.
eFolder Playbooks
Playbooks include pre-made
marketing materials:
• Videos
• Emails
• White papers
• Brochures
• eBooks
• Client pitch decks
• And much more!

Thank you!
Carlo Tapia
Product Marketing Manager, eFolder
ctapia@efolder.net

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