Practice: PR vs. Marketing vs. Advertising

1. PR vs. Marketing vs.
Advertising

2. What are they?

3. Is the action of promoting
and raising public awareness of
a product, person or service
Marketing

4. Is the action of promoting
and raising public awareness of
a product, person or service
Marketing Advertising
Is the method of persuading
an specific audience to buy
that product.

5. Public Relations
Marketing Advertising
Is the method of persuading
an specific audience to buy
that product.
Is the action of maintaining a good
reputation in the media of the
company that owns that product.
Is the action of promoting
and raising public awareness of
a product, person or service.

6. Is the action of promoting
and raising public awareness of
a product, person or service.
Public Relations
Marketing Advertising
Is the method of persuading
an specific audience to buy
that product.
Is the action of maintaining a good
reputation in the media of the
company that owns that product.
Goals Goals
Goals
Reach clients to attract
and retain customers.
To get the attention of as many
people as it is possible to take
action about the product.
To get the company noticed
by the media with positive
press coverage.

7. Similarities & Differences

8. Similarities
• Major objective is to increase sales.
• They promote a product.
• They explain the value of product or service to target customers.
• They raise awareness of a company or product in a positive manner.
• PR & Advertising target their message toward a particular audience.
• They require strategic planning.

9. Differences
• Marketing purpose is to increase sales while Advertising purpose is inducing customers.
• Marketing is a long term process while advertising is a short term process.
• PR focuses on securing media coverage.
• Marketing focuses on driving immediate purchases.
• Advertising focuses on persuading people to take action.
• Companies purchase advertising, for example, they purchase space in a magazine or a
blog or on a billboard to appear on it, while while Public Relations is often less expensive
since it develops relationship with media.

10. By Alexandra Donoso
THANK YOU!

11. Resources
• http://heartifb.com/2013/10/23/the-difference-between-pr-marketing-and-advertising/
• https://targetjobs.co.uk/career-sectors/marketing-advertising-and-pr/414074-whats-the-difference-between-marketing-advertising-and-pr
• http://smallbusiness.chron.com/goals-objectives-advertising-25273.html
• http://yourbusiness.azcentral.com/difference-between-marketing-advertising-public-relations-sales-promotion-4771.html
• https://laurenflowers.wordpress.com/2009/08/27/assignment-1/
• http://keydifferences.com/difference-between-marketing-and-advertising.html#Similarities
• http://smallbusiness.chron.com/similarities-differences-between-advertising-public-relations-24637.html