Microsoft Windows is a family of graphical operating systems made by Microsoft. It includes Windows Phone, an operating system for smartphones. Windows Phone includes features like Cortana, a virtual assistant, and Live Tiles for displaying updates. However, developers are reluctant to create apps for Windows Phone due to the small user base and limited revenue opportunities compared to Android and iOS. This document discusses Windows Phone and reasons why more apps have not been developed for the platform.

1. -Presented By-
Pawan kumar kurmi
14MCA0103

2. WHY WINDOWS PHONE

3.  Microsoft Windows (or simply Windows) is
a metafamily of graphical operating systems
developed, marketed, and sold by Microsoft.
It consists of several families of operating
systems, each of which cater to a certain
sector of the computing industry.

4. Microsoft Corporation
C,C++

5.  An Operating system is a software that manages
computer hardware and software resources and
provides common services for computer programs.
 The operating system is an essential component of
the software system.
 Application programs usually require an operating
system to function.

7.  Start Menu
 Cortana
 Project Spartan Browser
 Improved Multitasking
 Windowed Apps
 Action Center
 Continuum

8. 1. Quality Build Phones With Exceptional Design For Everyone

9. 2. Gorgeous Apps

10. 3. Seamless Email And Social Media Integration

11. 4. Microsoft Integration and Support

12. 5. Consistency Across All Devices

13. 6. Customizations on Lock screen

14. 7. Versatility of Live Tiles

15. 8. Offline Maps Integration

16. Cortana , similar to as Google Now is a
feature which helps you find anything by
your voice. You just need to say , “Hey
Cortana!”.
Other than voice we can search
anything like cricket score , weather ,
nearby places and many. It does as it
says, "ask me anything”.

17. Apple
Android
WINDOWS

18. Apple
Android WINDOWS

19. vs.People Icons
Comparison

21. Apple
Android WINDOWS
Apple
Android
WINDOWS

22. Apple
Android WINDOWS
Apple
Android
WINDOWS
Apple
Android
WINDOWS

24.  Contact store on Outlook.
 Photos Store on ONEDRIVE.
 Cloud Storage
 Cortana.
 OneNote
 Office

27. APeopleHubwithonetouchaccess
toFacebook,LinkedInandTwitter,allbuilt
rightin.
It’stheonlyphonethatgivesyou:
Modern communication built in.
Groupyourfriends,pinthemtoyourStart
screentogetliveupdatesandtext,email
andIMthemallatonce.
FacebookChat,Messenger,check-ins and
phototaggingbuiltin.
Sonowit’seasiertoconnectandshare.
WindowsPhone.Putpeoplefirst.
People hub

35. 1
2
3
4
5
6
Android Windows Phone iOS BlackBerry OS Other (Linux,
webOS,
Maemo/MeeGo)
Symbian
Smartphone Ranking
2015 vs. 2011
2011
2015
1st
2nd
3rd
4th
5th
6th
Some statistical details

37.  Use your existing .NET and Visual Studio skills to
create rich and powerful applications
 Developers coming from other platforms enjoy short
ramp-up times and helpful resources provided by
the Microsoft Developer Network
› Visual Studio 2010 Express for Windows Phone
› Windows Phone Emulator
› Silverlight 4 Tools
› XNA Game Studio 4.0
› Microsoft Expression Blend for Windows Phone
› Lots of Open Source and Commercial Controls

38.  Copy and paste functionality via first major update –
available now
 Twitter integration directly into the People Hub in 2011
 Support for Office documents in the cloud in 2011
 Dramatically enhanced Web browser experience based
on IE9 in 2011 (focus on HTML 5)
 A new wave of multitasking applications in 2011
 Camera and Sensor API access
 Silverlight & XNA integration
 Augmented reality

40. Choosing a Template
Panorama(s) are the
“Magazine Cover(s)” of
your app.
Panoramas can’t hold
large amounts of data
Panoramas are not best
friends with ‘draggable’
controls or objects
Windows Phone apps do
not always require of a
Panorama

41. Choosing a Template

42. Information Architecture

43. Design Your App

44.  Three years into the speech recognition systems remain
more advertised than used. Now one of Apple's leading
rivals hopes to change that. Microsoft claims that an
improved system for its Windows Phones doubles the
speed and boosts accuracy by about 15 percent.
 The better speech recognition for Bing Voice search aims
to give Microsoft's Windows Phone an edge in the
battle for Windos Phone user . Windows Phone owners
may end up more excited about the speed boost, but the
added accuracy should translate to saved time and
improved efficiency.

45.  OpenSurf is a free web-based anonymous
proxy service, which allows anyone to surf
the web with privacy and security. There is
no software to install, and it is completely
free! By using OpenSurf, you can surf
websites but hackers or website owners
cannot identify or track you. The service
hides your IP address, and it prevents
monitoring of your network traffic.

46.  OpenSURF is an algorithm to detect point correspondences
between two images. OpenSURF is an integral part of computer
vision and machine vision. The Algorithm aims is to find
important region in images which can found under variety of
image transformation. This algorithm can be used for
augmented reality object recognition, or medical imaging. This
research is to reach maximum performance augmented reality
markerless application. Especially on Actual Mobile Guide for
Tourist application. OpenSURF doesn't have library for windows
phone so we have to porting from C++ to C#. The performance
of OpenSURF is not much further than android library, it is 6,666
second(windows phone) versus 8.779 second(android) with 604
× 453 pixel picture.

47.  WHY DEVELOPERS WON’T DEVELOP FOR WINDOWS PHONE Our
conversations with developers who create apps for iOS and Android but not
Windows Phone have highlighted several key barriers to entry: • Lack of
demand from users – Windows Phone users simply don’t seem to be clamoring
for their apps in large numbers, in comparison with Android and iOS users •
Platform opportunity too small – developers simply don’t feel there is enough
revenue opportunity from developing for Windows Phone • Up-front payments
to port an app are not enough – developers tell us they anticipate spending at
least as much money maintaining and refining an app after launch as they will
pre-launch, but Microsoft has only offered them money to cover the initial port.
As such, third party developers play a uniquely important role in the Windows
Phone ecosystem, and one that has helped paper over the cracks left by the
lack of commitment from first-party developers to bringing their apps to
Windows Phone. But it doesn’t solve the problem entirely, as such apps often
occupy uncertain ground, and are subject to legal action and/or withdrawal of
support from the first party app owners.

48.  Windows Phone shipments have grown reasonably
strongly, but not entirely consistently or enough to gain
market share. In fact, market shares are slipping • Much of
the growth in Windows Phone has come from low-end
shipments, because this is where Windows Phone is most
compelling, but this further limits the attractiveness of the
platform for developers • Because of both the chicken-and-
egg problem and this low-end focus, the number and
quality of the apps available on Windows Phone continues
to significantly lag both iOS and Android, and major apps
have arrived on the platform very late if they’ve made it at
all.