This document provides guidance on being effective with online communication and social media. It discusses how social change happens exponentially faster now due to technology. The key is to focus on your core message and channels. Observe how people interact with your content and messages. Reframe your strategy based on what's working and what needs improving. The document encourages starting small with experiments to test assumptions and see what content resonates best with your audience.

1. Mission 3.0: Being Effective Online February 23, 2011 April Wilson and Levi Lowry Catalyst Church

2. My Story (brief, I promise)

4. Image source: http://www.genealogy.clifflamere.com/Aid/History/Img-Hist/IcePlow2-loc.jpg

5. Image source: http://gothamist.com/attachments/arts_jen/2005_07_artsice.jpg

6. Image source: http://farm4.static.flickr.com/3315/3226883874_1035ff9c3c.jpg

9. You will get lost, and it’s okay

13. Channel Strategy E-Mail Direct Mail Social Website Mobile Weekly Newsletter Welcome postcard Announcements Special Events Prayer Requests Prayer Team Postcards Base – These are the main communications that will be consistent month to month. Boosters– These communications are variable and can be used to support peak sales times. These can also be used when call volumes are down or we want to promote a special product. Support – These are support channels that will help the main objectives of the message platforms.

15. Know the basic stats

17. Email Example

19. Catalyst Example

22. Help is out there for you…

23. Questions?