The document provides 5 tips for writing effective press releases: 1) Focus on what interests journalists, not your organization, 2) Grab attention with a compelling headline, 3) Tailor your release to specific media outlets by understanding their needs and deadlines, 4) Write the release like a news story by including essential details journalists need, and 5) Keep the language simple and concise, ideally limiting the release to one page. It also provides a template for the typical structure of a press release.
This document provides guidance on effective pitching to journalists. It discusses what makes a good story, such as being new, impactful, and including credible research and human stories. The best way to pitch is to call the most relevant journalist, get straight to the point, and offer exclusivity if important. The worst pitches sound like a script, lack a clear hook, and have poor timing. Pitches should concisely explain why the story is good and newsworthy now for that specific outlet. Research is key to targeting the right publications and building relationships over time. Feedback should be requested to improve future pitches.
Special report #2 Pitch Your Story to the Media mediaBob Crawshaw
This document provides guidance on pitching story ideas directly to the media. It discusses that media releases alone are not enough, and pitching allows you to engage with journalists directly. It recommends thoroughly preparing your materials and story before contacting media. When pitching, focus on the human interest, local impact, or other benefits of your story. Practice your pitch so you can concisely convey the key points within 30 seconds. Follow up your initial pitch with any additional requested materials. Persistence, preparation and maintaining a positive attitude are keys to effective pitching.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
The document provides information about public relations writing, including definitions of public relations, typical PR activities like writing news releases and conducting research, and different publicity tactics such as pitch letters and press kits. It discusses the components of a press kit, including news releases, biographies, backgrounders, fact sheets, Q&As, and digital artwork. An example pitch letter is also included that pitches a local TV station on producing a series about women's heart health to raise awareness of heart disease as a leading cause of death for women.
The document outlines 10 important things learned in PR writing. It discusses the importance of following AP style, how social networking can benefit relationships, how to create media kits and press releases, the importance of relationships in PR, how to interact with journalists, how writing skills are improved with practice, how to gain an audience, making strong first impressions, how to find and create news stories, and the benefits of blogging.
Presented at the 2016 FSI Skills conference, Head of PR at Bright One Katie Rose gives advice and guidance to charities about how to get the most out of working with the media.
The document provides 5 tips for writing effective press releases: 1) Focus on what interests journalists, not your organization, 2) Grab attention with a compelling headline, 3) Tailor your release to specific media outlets by understanding their needs and deadlines, 4) Write the release like a news story by including essential details journalists need, and 5) Keep the language simple and concise, ideally limiting the release to one page. It also provides a template for the typical structure of a press release.
This document provides guidance on effective pitching to journalists. It discusses what makes a good story, such as being new, impactful, and including credible research and human stories. The best way to pitch is to call the most relevant journalist, get straight to the point, and offer exclusivity if important. The worst pitches sound like a script, lack a clear hook, and have poor timing. Pitches should concisely explain why the story is good and newsworthy now for that specific outlet. Research is key to targeting the right publications and building relationships over time. Feedback should be requested to improve future pitches.
Special report #2 Pitch Your Story to the Media mediaBob Crawshaw
This document provides guidance on pitching story ideas directly to the media. It discusses that media releases alone are not enough, and pitching allows you to engage with journalists directly. It recommends thoroughly preparing your materials and story before contacting media. When pitching, focus on the human interest, local impact, or other benefits of your story. Practice your pitch so you can concisely convey the key points within 30 seconds. Follow up your initial pitch with any additional requested materials. Persistence, preparation and maintaining a positive attitude are keys to effective pitching.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
The document provides information about public relations writing, including definitions of public relations, typical PR activities like writing news releases and conducting research, and different publicity tactics such as pitch letters and press kits. It discusses the components of a press kit, including news releases, biographies, backgrounders, fact sheets, Q&As, and digital artwork. An example pitch letter is also included that pitches a local TV station on producing a series about women's heart health to raise awareness of heart disease as a leading cause of death for women.
The document outlines 10 important things learned in PR writing. It discusses the importance of following AP style, how social networking can benefit relationships, how to create media kits and press releases, the importance of relationships in PR, how to interact with journalists, how writing skills are improved with practice, how to gain an audience, making strong first impressions, how to find and create news stories, and the benefits of blogging.
Presented at the 2016 FSI Skills conference, Head of PR at Bright One Katie Rose gives advice and guidance to charities about how to get the most out of working with the media.
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
The document provides an overview of public relations and the current media landscape. It discusses the changes in traditional and new media, including trends in journalism like a focus on visuals and entertainment over depth. It also outlines how journalists approach storytelling and what makes a story newsworthy. The document then gives practical tips for public relations work, including developing a strategy, understanding your audience, learning to think like a journalist, and being prepared with spokespeople and materials. It concludes with guidelines on ethical ways to contact journalists and handle potential issues.
Story Pitching: Get in Tune with Reporters' NeedsResource Media
The document provides an overview of a webinar on pitching stories to reporters. It discusses researching reporters and their needs, practicing good reporter etiquette, understanding different media outlets, developing memorable story hooks and angles, and practicing pitches. A special guest, NPR reporter Tom Banse, will also provide tips on pitching to reporters. Attendees are invited to provide feedback on the webinar.
The document discusses strategies for communicating an organization's message and story to key audiences through media. It emphasizes crafting clear, concise messages and identifying compelling stories that convey the organization's goals and impact. Specific tips include developing an elevator pitch of no more than 60 seconds, focusing on who the organization is and why it exists, and finding news angles to attract media coverage.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document provides an overview of developing effective media relations and pitching stories to different media outlets, highlighting the importance of knowing what interests reporters and developing catchy sound bites. It also discusses common ways to generate publicity, such as through human interest stories or tying news to current events, and assigns students to develop a media plan for a corporate press activity.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change.
Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.
This document discusses strategies for effective word-of-mouth marketing. It recommends identifying and cultivating relationships with key influencers who can spread messages through their networks. Providing simple, compelling messages and tools for others to easily share information is important. Opportunities like events and presentations can encourage conversations about your organization. Tracking word-of-mouth efforts helps determine what approaches are most successful at reaching target audiences and keeping discussions ongoing.
The document discusses macro editing and provides guidelines for editing news stories at a high level. It defines macro editing as assessing whether stories are worth running by considering factors like leads, organization, flow, unanswered questions, accuracy, and ethics. It also discusses determining a story's importance based on audience and available space. Hard news is described as timely, containing conflicts, and answering who, what, where, when, why and how, while soft news is less time-sensitive.
Public relations aims to establish and maintain goodwill between an organization and its publics through planned communication. There are four historical models of PR: (1) press agentry focused on securing media coverage through any means; (2) public information provided accurate information to the public; (3) two-way asymmetrical communication persuades audiences using social science; and (4) two-way symmetrical communication uses research to understand audiences and position the organization to please them through mediation. PR considers internal publics like employees and external publics like customers, and its roles include fact-finding, planning, implementation, evaluation, advising, and producing materials to maintain relationships.
How to Get PR and Attention from the MediaErick Arndt
This document provides tips for startups on getting media attention when launching. It emphasizes personalizing pitches to individual journalists, doing research on their coverage areas and deadlines, crafting press releases that highlight news value, and tailoring pitches to different media outlets' needs. The document also offers advice on hiring PR consultants, going in-house for PR, and extra tips from journalists like answering phone calls and following them on social media.
Content Marketing is the 2nd of the Digital Marketing Fundamentals taught in Parachute Digital's 12 week online marketing course - the Learn & Implement Digital Academy http://www.parachutedigitalmarketing.com.au/our-services-are-digital-adventures/learn-implement-digital-academy/
In this lesson we go over the elements of telling a good story, that will engage and retain your customers or donors. We then spend some time understand what "content" is in a digital context. We go through loads of great examples of online content marketing and then we look into Content Marketing Strategies.
Public announcement limitation and tipsTasneem Ahmad
what is public announcement?
what is news broadcast?
tips for announcement,
steps for announcement
limitation of announcement.
advantages and disadvantages.
element of public. announcement.
how to grab your audience?
This document outlines an agenda for a training session on engaging broadcast media through fictional storylines. It includes:
- An introduction to media advice services and why realistic portrayals are important.
- A session on how to set up a media advice service, including online resources, script advice processes, and assessing charity resources.
- A session on the business case for media partnerships, including measuring social impact through case studies and understanding audiences.
- A session on getting the most from opportunities, including developing media campaigns, fundraising opportunities, and producing an action plan to implement a media advice service.
The training aims to provide charities with practical guidance on working with soap operas and dramas to promote
Helping non profits make the most out of their websites. Presentation by Madeleine Sugden, Content Manager at KnowHow NonProfit - www.knowhownonprofit.org
The document provides tips on how to get free publicity and public relations for a business. It discusses identifying newsworthy story ideas, preparing press releases and media advisories, avoiding common PR pitfalls, and getting stories to the right media contacts. The presentation emphasizes thinking beyond paid advertising, having a compelling story or angle, knowing your key messages, and being prepared for interviews to turn good publicity into great publicity.
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsDale Thomas Vaughn
Here is a one-page summary of the proposed segment:
Title: How to Find Happiness in an Unhappy World
Summary:
- Only 33% of Americans are truly happy according to recent polls, yet happiness is one of our primary goals in life. Why are so many people unhappy?
- Garrett Philbin was one of the unhappy ones until he decided to go on a road trip through 10 states in order to meet and teach people how to use advanced personal finance systems to live more location independent lives.
- Philbin discovered that most unhappiness stems not from a lack of money, but from a lack of clarity about what's really important and a plan for achieving it. On his trip he taught
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
The document provides an overview of public relations and the current media landscape. It discusses the changes in traditional and new media, including trends in journalism like a focus on visuals and entertainment over depth. It also outlines how journalists approach storytelling and what makes a story newsworthy. The document then gives practical tips for public relations work, including developing a strategy, understanding your audience, learning to think like a journalist, and being prepared with spokespeople and materials. It concludes with guidelines on ethical ways to contact journalists and handle potential issues.
Story Pitching: Get in Tune with Reporters' NeedsResource Media
The document provides an overview of a webinar on pitching stories to reporters. It discusses researching reporters and their needs, practicing good reporter etiquette, understanding different media outlets, developing memorable story hooks and angles, and practicing pitches. A special guest, NPR reporter Tom Banse, will also provide tips on pitching to reporters. Attendees are invited to provide feedback on the webinar.
The document discusses strategies for communicating an organization's message and story to key audiences through media. It emphasizes crafting clear, concise messages and identifying compelling stories that convey the organization's goals and impact. Specific tips include developing an elevator pitch of no more than 60 seconds, focusing on who the organization is and why it exists, and finding news angles to attract media coverage.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document provides an overview of developing effective media relations and pitching stories to different media outlets, highlighting the importance of knowing what interests reporters and developing catchy sound bites. It also discusses common ways to generate publicity, such as through human interest stories or tying news to current events, and assigns students to develop a media plan for a corporate press activity.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change.
Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.
This document discusses strategies for effective word-of-mouth marketing. It recommends identifying and cultivating relationships with key influencers who can spread messages through their networks. Providing simple, compelling messages and tools for others to easily share information is important. Opportunities like events and presentations can encourage conversations about your organization. Tracking word-of-mouth efforts helps determine what approaches are most successful at reaching target audiences and keeping discussions ongoing.
The document discusses macro editing and provides guidelines for editing news stories at a high level. It defines macro editing as assessing whether stories are worth running by considering factors like leads, organization, flow, unanswered questions, accuracy, and ethics. It also discusses determining a story's importance based on audience and available space. Hard news is described as timely, containing conflicts, and answering who, what, where, when, why and how, while soft news is less time-sensitive.
Public relations aims to establish and maintain goodwill between an organization and its publics through planned communication. There are four historical models of PR: (1) press agentry focused on securing media coverage through any means; (2) public information provided accurate information to the public; (3) two-way asymmetrical communication persuades audiences using social science; and (4) two-way symmetrical communication uses research to understand audiences and position the organization to please them through mediation. PR considers internal publics like employees and external publics like customers, and its roles include fact-finding, planning, implementation, evaluation, advising, and producing materials to maintain relationships.
How to Get PR and Attention from the MediaErick Arndt
This document provides tips for startups on getting media attention when launching. It emphasizes personalizing pitches to individual journalists, doing research on their coverage areas and deadlines, crafting press releases that highlight news value, and tailoring pitches to different media outlets' needs. The document also offers advice on hiring PR consultants, going in-house for PR, and extra tips from journalists like answering phone calls and following them on social media.
Content Marketing is the 2nd of the Digital Marketing Fundamentals taught in Parachute Digital's 12 week online marketing course - the Learn & Implement Digital Academy http://www.parachutedigitalmarketing.com.au/our-services-are-digital-adventures/learn-implement-digital-academy/
In this lesson we go over the elements of telling a good story, that will engage and retain your customers or donors. We then spend some time understand what "content" is in a digital context. We go through loads of great examples of online content marketing and then we look into Content Marketing Strategies.
Public announcement limitation and tipsTasneem Ahmad
what is public announcement?
what is news broadcast?
tips for announcement,
steps for announcement
limitation of announcement.
advantages and disadvantages.
element of public. announcement.
how to grab your audience?
This document outlines an agenda for a training session on engaging broadcast media through fictional storylines. It includes:
- An introduction to media advice services and why realistic portrayals are important.
- A session on how to set up a media advice service, including online resources, script advice processes, and assessing charity resources.
- A session on the business case for media partnerships, including measuring social impact through case studies and understanding audiences.
- A session on getting the most from opportunities, including developing media campaigns, fundraising opportunities, and producing an action plan to implement a media advice service.
The training aims to provide charities with practical guidance on working with soap operas and dramas to promote
Helping non profits make the most out of their websites. Presentation by Madeleine Sugden, Content Manager at KnowHow NonProfit - www.knowhownonprofit.org
The document provides tips on how to get free publicity and public relations for a business. It discusses identifying newsworthy story ideas, preparing press releases and media advisories, avoiding common PR pitfalls, and getting stories to the right media contacts. The presentation emphasizes thinking beyond paid advertising, having a compelling story or angle, knowing your key messages, and being prepared for interviews to turn good publicity into great publicity.
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsDale Thomas Vaughn
Here is a one-page summary of the proposed segment:
Title: How to Find Happiness in an Unhappy World
Summary:
- Only 33% of Americans are truly happy according to recent polls, yet happiness is one of our primary goals in life. Why are so many people unhappy?
- Garrett Philbin was one of the unhappy ones until he decided to go on a road trip through 10 states in order to meet and teach people how to use advanced personal finance systems to live more location independent lives.
- Philbin discovered that most unhappiness stems not from a lack of money, but from a lack of clarity about what's really important and a plan for achieving it. On his trip he taught
To stand apart from the crowd you need a great story, with a great hook, whether you're promoting your company, a product or service.
Find out out what you need to successfully promote the kinds of stories that capture media attention.
This document provides tips and guidelines for writing effective press releases to garner media coverage. It discusses structuring releases with an attention-grabbing lead paragraph that answers the five Ws and one H, using an objective third-person tone, localizing stories for regional media, and following up with reporters to increase the chances of placement. The document also offers suggestions for formatting, organizing, and distributing press releases.
This document provides tips for sales associates at Sutton University on obtaining free advertising and promotion for charitable events through media coverage. It recommends writing a press release with details about the event and submitting it to the university's writers for assistance in crafting a release that will attract media interest. Guidelines are provided on writing an effective press release, including focusing on community benefit and human interest angles, and on identifying appropriate media contacts at local outlets to send the release. Developing ongoing relationships with media figures through occasional contact is also suggested.
The document provides guidance on using publicity and public relations to grow a veterinary practice through local media outlets. It discusses defining publicity and promotion, and how building relationships with local reporters is a gradual process. Developing newsworthy story ideas that interest audiences and delivering them to media contacts can lead to regular appearances promoting the practice on news programs, which have high viewership and reach many local households at no advertising cost.
The document discusses how to effectively work with the media in the charity sector. It covers the changing media landscape, what constitutes news, and tips for developing relationships with journalists and pitching stories. The key points are: the media environment is rapidly changing as traditional print declines and online/social media rises; news priorities include exclusives, cultural relevance, and human interest stories centered around people; and the best ways to engage media include doing thorough research, thinking of unique angles, providing helpful resources to journalists, staying informed on current topics, and carefully planning story pitches and placement.
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
The document provides guidance on effective media relations and communication strategies. It discusses identifying key messages to share with reporters, understanding how to craft news releases, and preparing for interviews by considering the audience and reporter's perspective. The overall goals are to understand how to properly engage with media, share your intended messages, and use opportunities like news events or community outreach to help spread your perspective.
This document provides guidance on engaging community stakeholders and telling positive stories about a school district. It identifies various internal and external stakeholder groups to target, such as senior citizens, service clubs, and parents. It also outlines best practices for finding newsworthy stories, pitching stories to traditional media, and ensuring stories are shared through social media and the district website. The goal is to engage the community and inform various groups about positive developments in the district.
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
The document provides an overview of media relations and social media strategies for non-profits. It discusses defining your organization's message and value proposition, using public relations to generate earned media coverage through outlets like news articles and letters to the editor, and leveraging various social media tools like blogs, Facebook, Twitter, and YouTube to engage stakeholders and share your story. Specific examples are given of how non-profits have successfully utilized these strategies.
This document provides an overview of key concepts in online journalism and web reporting. It discusses what constitutes news and how stories originate. It also outlines nine elements that determine the newsworthiness of a story, including timeliness, impact, prominence, proximity, conflict, novelty, consequences, currency, and human interest. The document then covers best practices for online storytelling, including the four core elements of digital journalism and tips for headlines, story structure, use of images and hyperlinks, and original reporting. It also provides guidance on evaluating sources, using multimedia, and addressing ethics in online reporting.
The document discusses challenges with modern media relations and provides tips for improving PR strategies. It notes that good ideas are central but must also be newsworthy. It recommends tailoring pitches to specific journalists or publications rather than spraying pitches widely. The document also advises being transparent about exclusives, providing additional materials like case studies or images with pitches, and learning to say no to unreasonable media requests in order to build strong, honest relationships with journalists.
This document provides tips for startups on using public relations strategies to promote their business. It emphasizes crafting mutually beneficial messages that further business goals while also providing a good story for media outlets. The most effective PR focuses on how the story relates to the target audience rather than just being about the company. It also stresses identifying a compelling spokesperson and ensuring marketing channels are ready to convert interest into sales. Proper planning and relationship building with journalists can help startups get their message out and be seen as experts.
The document provides tips for charities to improve their relationships with the media and make their PR and media work more effective. It discusses how journalists view charities and their expectations. Successful strategies identified include understanding journalists' needs, having targeted outreach, focusing on local and personal stories with human faces, and providing additional materials to support stories. The Race for Life campaign is highlighted as an example of a highly successful media campaign.
Similar to Working with the media by Angela Baldridge (20)
This document provides tips for writing an effective nomination for the 2008 Governor's Volunteer Award. It emphasizes describing specific examples of the nominee's contributions and attributes, using clear language. Nominations should highlight accomplishments and results achieved by the nominee within a specific time frame. The selection committee relies on detailed information, so nominations need thorough explanations to help the committee understand the nominee. Nominations are due February 18, 2009 by 4:30pm.
The Kentucky Commission on Community Volunteerism and Service (KCCVS) is a statewide group appointed by the governor to engage Kentucky citizens in community service opportunities. The KCCVS works to connect volunteers, organizations, and businesses and provides leadership and coordination of volunteer activities across the state. It offers programs like AmeriCorps, volunteer recognition awards, training for non-profits, and insurance for volunteers. The KCCVS newsletter and website provide information about opportunities to address Kentucky's needs through service.
This document provides information about applying for an AmeriCorps grant, including the application timeline and process, funding priorities, grant amounts, member benefits, selection criteria, and budget requirements. Key dates include the December 1, 2009 deadline to submit proposals and the June 2010 announcement of grant results. Applicants must identify an unmet community need that AmeriCorps members will address. Funding will prioritize education, clean energy/environment, health, and veterans programs. Fixed amount grants are available for full-time members and do not require detailed budgets or reports. Selection considers program design, capacity, cost-effectiveness, and budgets. Performance measures should track outputs, outcomes, and end goals.
The document discusses motivational theories and how to motivate and retain volunteers. It describes McClelland's theory of three social motivators - achievement, affiliation, and power/influence - and what types of recognition appeal to each. It also lists factors that influence volunteer retention such as expectations, rewards, climate, and impact. The presentation concludes by asking attendees to identify one action they will take to motivate or retain volunteers based on the discussion.
AmeriCorps members are prohibited from engaging in partisan political activities, religious instruction, or influencing legislation while serving. They cannot organize or participate in protests, strikes, or union organizing. AmeriCorps service cannot benefit for-profit businesses, labor unions, partisan political organizations, or organizations engaged in religious activities or abortion services.
This document provides an overview of volunteer management best practices. It defines what a volunteer is, outlines a 5-step logic model planning process for volunteer programs including needs assessment, recruitment, orientation, supervision and recognition of volunteers, and evaluation of the program. It also discusses motivations for volunteering such as praise, accomplishment, affiliation and influence. The document recommends using a logic model for both planning and evaluation of volunteer programs.
Successful Multi Generational Volunteer ProgramsKCCVS
This document summarizes information about multi-generational volunteer programs. It discusses the characteristics and defining experiences of four generations: the Silent/Veteran Generation, Baby Boomers, Generation X, and Generation Y/Nexters. It then provides tips for volunteer management, including recruitment strategies, screening, and placement of volunteers from different generations. The rest of the document outlines national service programs in the United States like AmeriCorps, Senior Corps, and Learn and Serve America. It discusses changes to these programs under the 2009 Serve America Act.
This document discusses recruitment and retention of volunteers. It notes that volunteers choose to act without concern for monetary profit to help address needs. Some key reasons to have volunteers are credibility since they are unsalaried, volunteers can extend influence and approach assignments with less pressure. Recruitment involves determining why volunteers are wanted, developing positions, brainstorming sources, communicating opportunities, and screening applicants. Volunteers should be oriented, trained, supervised, recognized and the program evaluated to justify funding and accomplishments.
The CVA credential is a mark of excellence for volunteer management professionals that is granted by the Council for Certification in Volunteer Administration. It involves passing an exam testing core competencies like ethics, organizational management, and leadership. Candidates must have 3 years of relevant experience. Maintaining certification requires earning professional development units over 5 years. The credential aims to be generic, performance-based, and developed by peers in the field.
14. The BIGGER the issue, the more newsworthy it is If you can tie your story into a nationally relevant topic, your story is immediately more newsworthy.