The document provides an overview of educational travel and defines key concepts: - Educational travel, also called edu-tourism, refers to travel with the primary purpose of engaging in a learning experience related to the location. - Benefits of educational travel include immediate experiences that cannot be duplicated in a classroom, exploring issues with other participants, and exposure to different cultures that can change perceptions. - An effective educational travel program has learning as its focus and includes educational elements beyond the main purpose of leisure travel.

1. Educational Travel Overview HK Wong Creative Trend Marketing Consultancy

7. Definition

12. Worldwide Education Travel Trips and Spending, 1980-96 Adapted from Smith & Jenner, 1997 810 800 781 771 756 Spending per trip US 6.4 6.0 5.0 3.7 3.4 Spending (US billion) 7.9 7.4 6.4 4.8 4.5 No of Edutour (mn) 1996 1995 1990 1985 1980

15. Definition True Educational Travel Program Learning Experiences is the focus Educational Element additional to the main purpose

23. Content and Component Where to go? What to do! Go with Who? What credential or outcome! who they are?

31. Content and Component Theme A : Ecotourism

33. Content and Component Theme 2 : Geotourism

35. Content and Component Study Global warming Impact Tour of Ilog ni Maria Honeybee Farm 1700 Proceed back to Tagaytay 1530 Fishing Village Style Late lunch along the way 1430 Guests will go to the crater thru horseback Taal Volcano crater tour 1200 - 1400 trekking Proceed to Taal Volcano 1130 Talisay tourism officer 1100 Presentation by volcanologist Arrive Talisay and meet with PHILVOCS Representative 0900 Proceed to Talisay, Batangas 0800 Breakfast 0700 Geotourism Itinerary August 21, 2009 (Friday)

37. Content and Component Theme C : Conservation

38. CT User Behavior

44. ET user Behavior 超越 基本

47. ET Product Development

52. ET Product Development The aim of the EMBOK executive is "To create a framework of the knowledge and processes used in event management that may be customized to meet the needs of various cultures, governments, education programs , and organizations."

55. Thank you contact : hk@creativetrend.com