The magazine advertisement features a close-up portrait photo of Ed Sheeran smiling against a brick wall. This casual photo promotes Ed Sheeran as a relatable, non-celebrity artist who is approachable and cares about his fans. The use of warm orange and black/white colors also suggests that Ed Sheeran is happy and enthusiastic about his music. Through his scruffy appearance and genuine smile, the advertisement establishes Ed Sheeran as a unique, caring artist who connects with his target audience through his meaningful, personally inspired songs.

1. Character:There is onlyone image onthe magazine advert
whichisEd Sheeran.Withhavingnootherimagesonthe
magazine advertshowsthe audience whothe focusof the
advertis.It alsopromotesthe artistas a bold,strongand
popularartist.The close up of Ed Sheeranhighlightshisfacial
expression.The smilecreatesawarmatmosphere andmakes
the audience wanttoread more on the advert.The smile also
promoteshimasa kindand thoughtful persontherefore the
audience will be interestedinhisalbums.The smile also
promoteshimasnon-celebrityliketherefore he isrelatable to
histarget audience.The image alsopromoteshimasaunique
artistdue to his scruffyappearance.
Narrative event: The purpose of the advertisnotonlyto
promote Ed Sheeran’snew debutalbum‘+’butalsoestablish
that’she’sa unique artist. The wordusedto describe the
artistas beingunique andbeingverydifferentartisttodayare
“What reallysetsEd Sheeranapartishisskill atpainting
pictureswithwords"isalsoreallyeffectiveonthe magazine advertasitshowsthe audience thatEd
Sheeranisdifferenttootherartistswhichmakesthemwantto buyhisalbum.It alsomakesthe
audience attractedtohimas it makeshissongslookpowerful thereforethe audience wouldwant to
buyhimalbum. The wordusedto describe the artistalsoshowsthatmanysongsare meaningful and
makesyouthink,as manysongson thisalbumare frompersonal experiencesorwhathe believesis
wrongor right,such as Small Bump,Legohouse,kissme, give love me,U.N.IandA team.Each of
themfocusof whatmany people face suchamiscarriage,love,heartbreakandhomelessness,
creatingthe ideathe artistis verycaring aboutthe people whoare missfortunate.
Iconography: The coloursusedinthis image are black,white andorange.The sepiacoloureffect
usedon the mainimage usedforthisgive the image quite a sophisticated lookasitcontrastthe
artistappearance,suggestingeventhoughhe doesn’tcare abouthisappearance he wantsto focus
on hisworknot looks.The colourorange combinesthe energyof redandthe happinessof yellow.It
isassociatedwithjoy,sunshine,andthe tropics.Orange representsenthusiasm,fascination,
happiness,creativity,determination,attraction,success,encouragement,andstimulation. This
suggestthat’she’shappyabouthowhe looksandhismusic.
Setting:The image appearstobe takenon the streetas it seemsthatthe appearsto be lyingagainst
an brickwall,thisgivesannon celebritystyle appealtothe audience asthe artistis knowntobe out
goingand breakingbarriersof the musicindustryashishairis scruffyinthe picture whichshowshe's
not toobotheredabouthisappearance whichshowsthe audience he isatypical male andalso
suggesthe doesn’tcare whatpeople thinkabouthisappearsashisfocusedonhismusic.The artistis
wearinga plainblacktopwhichalsopromoteshimas a typical boyand non-celebritylike.Therefore
the representationof Edfromthisadvertisa kind,caring happy personanda unique artist.
Technical andaudiocodes: On the advertthere isa close up of Ed Sheeran’s face.He islookingdown
away fromthe camera smiling.The image doesn'tlooklike it’scome fromaphoto shootit appears
to more than candidshotthan an editorial photographyof the artists;the image isaportraitof Ed

2. whichputsacross a soft image of himto the audience.The portraitsuitshisstyle of musicashis
musicvideosalsoshowhimasa softpersonwhichthe audience canrelate to.Byusinga portrait
insteadof an editedimage itpromoteshimasthe boynextdoormale whichthe audience canrelate
to. It alsopromoteshimasa kindconsiderate personbythe wayhe is smiling.The close upof Edis
effectiveasthe audience canclearlysee he’ssmilingwhichpromoteshimasan exultantperson.His
hair isscruffyinthe picture whichshowshe'snottoo botheredabouthisappearance whichshows
the audience he isa typical male.He iswearinga plainblacktopwhichalsopromoteshimas a
typical boyand non-celebritylike.Therefore the representationof Edfromthis advertisa kind,
caring happypersonanda unique artist.
Typography: The words usedonthe advert“The no 1 album"is effective onthismagazine advertas
it promotesEdSheeranasa strongartist."The no1 album"creates enthusiasmforthe audience and
makesthemwantto buy the album."The no1 album"alsomakesthe audience believehe isa
popularartistand therefore wanttobuyhisticketstohis concertand buyhisalbum.
The same fontisusedon all parts of informationonthe advert.Thismakesthe advertsimplistic
whichsuitshistargetaudience whichisyoungfemale girlsasit’seasiertoread.By havingthe same
fontusedthroughoutshowsthatEd is notself-centredashisname isthe same font as the other
informationtherefore promotinghimas anunderstandingartist. Howeverhisartistsname isbolder
thenthe informationatthe bottomwhichpromoteshimasa strongartist.All parts of information
are boldwhichstandsoutto the audience and attracts theminto the advert.The white colouringof
the fontmakesthe informationstandoutfromthe adverttherefore it’seasiertopickup information
and easiertounderstand.