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AbbeyColeman
Music videoanalysis
I have chosento analyse ‘A Team’byEd Sheeranusing
NickLacey’srepertoire of elementswhichare:Character,
Narrative Type,andIconography.Thisvideohasthe
narrative of youngfemale facingherstranglesof
homelessness,drugsandprostitutionoverthe course of 4
minutesand49 seconds.
Character:The opening3secondsof the musicvideo
establishesacharacter lookingdistressedandemotional,
as the openingof the videocontinueswe seeanother
character lookinglifeless,creatingthe ideathe musicis
goingto be focusedonthe lifelessgirl. The character
representsthe weakandvulnerable,aswe see the main
subjectindifferentsituationssuchaslivingconditions,
herjob andwhat herlife endsupto feel numbnessasshe
doesn’twantto feel pain.We onlysee the artistEd
Sheeranonce inthe musicvideoashe buysmagazine and
giveshermoney,the artistrepresentthe people who
wantto helpand care aboutthose we considervulnerable
and livinginterrible.Asthe whole purpose of the song
and videoistoestablishthe troublesthathomeless
people face.
Narrative:the whole songisbasedonthe ideaof
homelessness,drugsandwhopeople getbytofeel
something.The whole videoisfocusedonthe main
female characterand what’sshe doesto getmoneyand
what’sshe spendsiton whichendswithauh-happy
ending. The A Team' came from an experience the artist
performedata homelessshelter,andwas takenback by
some of the storiesthathe heard.Whenthe artist arrived
home that nightandhe justwrote a lotof the lyrics based
aroundthe ideaof storieshe told.A drug like crack of
cocaine iscalleda 'class A' drug.That's in the same
categoryas heroin.Insteadof makingitclearand just
sayingwhatthe problemwas the artist song,'She'sinthe
'class A' team'in wayof coveringupa person'saddiction.
The song and videocoversadark subjectthe thatmoney
face,whichthe videoface suchas sealingmagazines,
sittingoutside shopswithanoldcupinthere had which
manyof us see if we go shopping,makingthe personal
meaningandfocusingonthe ideaof unemployment.The
musicvideosuggeststhe ideawhattheyspendtheir
money whichisdrugs.Creatinga negative lightof
AbbeyColeman
homelessnessandhowtheyonlyuse moneytobuydrugs
whichtheyare consideredas the ‘A Team’.
Iconography: there are moneypropsand symboliccodes
that representthe darkthemesof the musicvideosuchas
the moneyandthe drugs.The moneysymbolisethatideaof
wealthwhichthe maincharacterstrugglestohave as she
salesherself togainmoneywhichisinthe lyrics‘Orsellslove
to anotherman’suggestingthatmanyyoungfemale sale
themselvestohave some moneysotheycaneitherfinda
place to stay or inthiscase whichthe videosuggestsdrugs.
The drugs are veryimportanttowhole themof the songas
the song continuestalksaboutdifferenttypesof drugssuch
as classdrugs. Whichisseennearendof the videoandjust
she foundbythe distresswomen.
Setting:the filmingof the musicvideoissetinthe capital,
LondoninvariousdifferentareassuchasPiccadillycircle,a
park, possibleacouncil estate,establishingthe living
conditionthatpeople whoare homelesshave todeal with.I
believethe artistpickedLondoncentre tofilmthe main
subjectwaitingforsomeone togive herlittleabitof money,
showshowmanyof us ignore the weakandvulnerable as
yousee manypeople justwalkingby andjustnotpaying
attentiontowhat’saroundthem.
Style:the whole videoisfilmedinblackandwhite givingthe
videodark,eerie affecttothe videofittingthe darktheme
of the song‘A team’. The videoismostlytakeninmedium
close upshots creatingthe ideaof beingupclose personal
aboutwhole theme of songsanddiggingdeepinto
homelesspeoplelives.At2.25 second,we see the main
character lookingveryemotional showingthe emotional
impactof gettingbyand the strugglestheyface onday to
day basesandfeeling ignoredbythe public,creatingthe
ideahowmanyof us ignore the problemsof homelessness.
AbbeyColeman

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Ed Sheeran music video

  • 1. AbbeyColeman Music videoanalysis I have chosento analyse ‘A Team’byEd Sheeranusing NickLacey’srepertoire of elementswhichare:Character, Narrative Type,andIconography.Thisvideohasthe narrative of youngfemale facingherstranglesof homelessness,drugsandprostitutionoverthe course of 4 minutesand49 seconds. Character:The opening3secondsof the musicvideo establishesacharacter lookingdistressedandemotional, as the openingof the videocontinueswe seeanother character lookinglifeless,creatingthe ideathe musicis goingto be focusedonthe lifelessgirl. The character representsthe weakandvulnerable,aswe see the main subjectindifferentsituationssuchaslivingconditions, herjob andwhat herlife endsupto feel numbnessasshe doesn’twantto feel pain.We onlysee the artistEd Sheeranonce inthe musicvideoashe buysmagazine and giveshermoney,the artistrepresentthe people who wantto helpand care aboutthose we considervulnerable and livinginterrible.Asthe whole purpose of the song and videoistoestablishthe troublesthathomeless people face. Narrative:the whole songisbasedonthe ideaof homelessness,drugsandwhopeople getbytofeel something.The whole videoisfocusedonthe main female characterand what’sshe doesto getmoneyand what’sshe spendsiton whichendswithauh-happy ending. The A Team' came from an experience the artist performedata homelessshelter,andwas takenback by some of the storiesthathe heard.Whenthe artist arrived home that nightandhe justwrote a lotof the lyrics based aroundthe ideaof storieshe told.A drug like crack of cocaine iscalleda 'class A' drug.That's in the same categoryas heroin.Insteadof makingitclearand just sayingwhatthe problemwas the artist song,'She'sinthe 'class A' team'in wayof coveringupa person'saddiction. The song and videocoversadark subjectthe thatmoney face,whichthe videoface suchas sealingmagazines, sittingoutside shopswithanoldcupinthere had which manyof us see if we go shopping,makingthe personal meaningandfocusingonthe ideaof unemployment.The musicvideosuggeststhe ideawhattheyspendtheir money whichisdrugs.Creatinga negative lightof
  • 2. AbbeyColeman homelessnessandhowtheyonlyuse moneytobuydrugs whichtheyare consideredas the ‘A Team’. Iconography: there are moneypropsand symboliccodes that representthe darkthemesof the musicvideosuchas the moneyandthe drugs.The moneysymbolisethatideaof wealthwhichthe maincharacterstrugglestohave as she salesherself togainmoneywhichisinthe lyrics‘Orsellslove to anotherman’suggestingthatmanyyoungfemale sale themselvestohave some moneysotheycaneitherfinda place to stay or inthiscase whichthe videosuggestsdrugs. The drugs are veryimportanttowhole themof the songas the song continuestalksaboutdifferenttypesof drugssuch as classdrugs. Whichisseennearendof the videoandjust she foundbythe distresswomen. Setting:the filmingof the musicvideoissetinthe capital, LondoninvariousdifferentareassuchasPiccadillycircle,a park, possibleacouncil estate,establishingthe living conditionthatpeople whoare homelesshave todeal with.I believethe artistpickedLondoncentre tofilmthe main subjectwaitingforsomeone togive herlittleabitof money, showshowmanyof us ignore the weakandvulnerable as yousee manypeople justwalkingby andjustnotpaying attentiontowhat’saroundthem. Style:the whole videoisfilmedinblackandwhite givingthe videodark,eerie affecttothe videofittingthe darktheme of the song‘A team’. The videoismostlytakeninmedium close upshots creatingthe ideaof beingupclose personal aboutwhole theme of songsanddiggingdeepinto homelesspeoplelives.At2.25 second,we see the main character lookingveryemotional showingthe emotional impactof gettingbyand the strugglestheyface onday to day basesandfeeling ignoredbythe public,creatingthe ideahowmanyof us ignore the problemsof homelessness.