Tim Rogers, President- Polk, presented at the 2011 dmaDetroit Advanced Integrated Marketing Symposium (AIMS) event on March 3. His presentation topics was “Connecting Digital and Traditional Marketing Techniques”

1. “Connecting Digital & Traditional
Marketing Techniques”
Tim Rogers, President
Polk
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2. Global Passenger Vehicle Sales
Eastern Europe
Up 43%
Western Europe
Down 1.5%
North America
Up 13%
Asia Pacific
Latin America
Up 10%
Up 15%
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3. Polk’s U.S. Passenger Vehicle Forecast
In Millions
18.0
16.8 16.7 16.6 15.5 15.9 15.9
16.0
14.6
15.0 12.9
13.2
11.6
12.0
10.3
9.0
6.0
3.0
0.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
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4. U.S. Owner Loyalty
Polk’s research on customer loyalty has
shown that only 44% of us return to the
same brand when buying or leasing a
new vehicle.
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5. One-to-One Experience
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6. Digital Ecosystem
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7. Connected Car
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8. Equus + iPad = Engagement
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9. Service Reviews
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10. Sentiment
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11. Final Thoughts
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