"The need for improving the level of marketing of your products has become necessary as everyone in the world of business keep craving for the best way and method to use. Social Media is becoming more powerful day by day for this purpose. It is based on these craving needs that, it has become imperative to be very exposed to the basics of Social Media and to learn the nitty-gritty of how you can use social media to increase your sales Return on Investment (ROV)" ~ Imoh Etuk

1. IMPACT OF SOCIAL MEDIA ON MARKETIN
By
Imoh Etuk

2. OUTLINES
 Overview of Social Media
 Who’s on Social Media?
 Developing a Social Media Strategy
 Tips, Basics and Best Practices
 Measurement of Success
 Strategies/Targets
 Mission
 Vision
 Call to Action

3. OVERVIEW: WHAT IS SOCIAL MEDIA?
 Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
 Social media also allows easy sharing and
distribution of existing content to others so that
professional work or marketing information can
be shared through networks.

4. TYPES OF SOCIAL MEDIA SERVICES
 Bookmarking Sites and Social News Sites (Google
Bookmarks)
 Blogs and Microblogs (Twitter, LinkedIn)
 Social Networking Sites (Facebook, Google +)
 Shopping Sites (Amazon, Jumia and Konga)
 Multimedia Sharing (Youtube, Instagram)

5. WHO’S ON SOCIAL MEDIA?
Organizations Individuals

6. DEVELOPING A STRATEGY
1. Define your audience
2. Adopt a point of view
3. Allocate resources

7. TIPS, BASICS AND BEST PRACTICES
 Make it easy and non-threatening for your
audience to participate
 Write content that’s worth sharing
 Acknowledge and recognize your audience
 Integrate all of your marketing efforts
 Don't try to keep up with the Jones’
 Be entertaining, informative, and most
importantly, be genuine
 Be willing to share contents to reach large
audience
 Conduct follow-up exercise with
customers/clients on regular basis

8. Top best practices:
1. Do some Spring cleaning!
2. Beef up your information section.
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Quality vs. Quantity
6. Invite your friends

9. Top best practices:
1. Who do you want to be?
2. Think SEO (Search Engine Optimization).
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Aim to chat, not sell.
6. Follow people outside your circle

10. Top best practices;
Create a brand persona/image to chat with
users and build buzz
Offer one-on-one help to inspire new uses
for a product
Offer discreet advice and service to high-
value customers

11. Top best practices:
 Understanding your audience is the
essential element to any marketing
campaign
 After you discover your audience, tailor your
brand to fit it.
 Share images that are appealing to your
followers’ emotions.
 Tell engaging stories
 Repost/Share post

12. Top best practices:
 Find Your Niche
 Create Multiple Channels
 Use YouTube Analytics- this will enable you
to know how your channel is doing, who is
watching your videos and how they found
them, audience participation and
engagement level, and how much money
you are making from your videos.
 Stay Consistent
 Customize the Channel Layout

13. Tips for all platforms:
 Have a consistent brand
 Engage people
 If it is posted & repost/share, it is public.
 A little self-promotion goes a long way,
but must not too much.
 You don’t have to be everywhere
 Connect virtually. Bond locally.
 Maintain your organizational culture

14. BENEFITS OF ADVERTISING ON SOCIAL MEDIA
Benefits of Advertising through Social Media include:
 Grow sales and your fan base/customers satisfaction
 Increase Brand Awareness - social media is used as a
way to humanize your brand and showcase your
company’s personality.
 Improve Brand Loyalty
 Build Brand Equity
 Humanize Your Brand
 Stay Top of Mind With Your Customers- with social
media, you are able to stay in front of your audience,
even when they aren’t in buying mode
 Establish Your Brand as an Authority & Thought Leader
 More Inbound Traffic
 Improved Search Engine Rankings
 Cost-Effective

15. MEASUREMENT OF SUCCESS
How to measure success

16. HOW TO MEASURE SUCCESS
Source: facebook page insights view 2018

20. METRICS FOR ALL SOCIAL MEDIA
Source: https://www.bigcommerce.com/blog/social-media-advertising/

21. STRATEGIES/TARGETS
For Facebook, you could come up with plan like “you will
share photos that communicates clear information that
depicts real knowledge of your products to
customers/clients. You will do this by posting a photo of
each product on daily basis that is; you will post one
photo of a particular product on daily basis which will
give you five (5) photos of products in a week. The target
will be at least 50 likes, 10 comments, and 5 purchasing
request from customers/clients”.

22. STRATEGIES/TARGETS CONT’D
For Instagram, you could come up with something
like this “ou will share photos that communicate
your company culture and also pass in-depth
information about your products to
Customers/Clients. You will do this by posting
three photos/5mins video of each of the product a
week. The target for each is at least 30 likes and
five comments.

23. STRATEGIES/TARGETS CONT’D
For Twitter, you could also come up with
plan like “you will be tweeting one photo
of each product/brand on daily basis.
The target is to have at least 50 re-
tweets, 1000 likes and 50 comments
followed by purchasing request.

24. STRATEGIES/TARGETS CONT’D
For Youtube, you could plan to be
making at least one video and
upload same to your Youtube
platform in a day. The target for this
is at least 1000 views and 1000
comments in a week.

25. STRATEGIES/TARGETS CONT’D
For Whatsapp, you need to strategically map
the phone numbers of all the potential online
customers/reseller outlets to your whatsapp
handle. You need to be posting pictures of
each product on daily basis and spread some
tips believing to be impactful to your
customers/clients on daily basis.

26. TARGETS
Prior to the strategies, auditing/assessing the
current social media use and how it is working
on weekly basis to know where to improve
upon is necessary. This, can be be done by
means of figuring out who is currently
connecting with you via social media, and the
social media sites the gives
you the highest target of market return on
investment, and compare your social media
presence to our competitors.

27. MISSION
Your mission should based on S.M.A.R.T Framework
of specific, measurable, attainable, realistic, and timebound.
 Specific: Your goal must focus on one clearly defined metric.
Measurable: You will have a way to measure the content you
publish against your metric.
Attainable: Your goal must push you beyond the results, you
will generate your contents toward the metric you have
set.
Realistic: In the same vein, you will keep your achievements
in check with what you can reasonably complete with the
resources that are (or will be) available
to you.
Time-bound: Your goal must have an end date upon which
you will achieve the target you have set.

28. VISION
Your vision should be that you want to
see that, in 5 Years time, you are able
to improve your level of marketing
strategies and the company as a
whole, and connect to all the people
in both local and international markets
in the World
via social media.

29. CALL TO ACTION
We must as a matter of urgency, make effort to
incorporate social media marketing strategies into our
physical marketing system by doing the following;
Publish contents that depicts what we do on our
social media platforms on daily basis.
Repost/share/re-tweet our posts/photos/videos.
Invite your friends to like and share our contents.
Strategically drive sales through what-sapp one-on-
one/group chats with friends and families.
 Make qualitative real life videos present it to the
public via our You-tube Channel.