Business ethics are pivotal to an organization's success. Unethical practices can lead to loss of profits, reputation damage, legal issues, and corporate collapse. The document analyzes several prominent business ethics cases, including the 1984 Bhopal gas tragedy caused by Union Carbide's negligence. It also discusses the importance of sustainable development for economic, social and environmental progress within Earth's resource limits. The ITC e-Choupal case study is presented as an example of a rural transformation initiative in India that empowered small farmers through internet technology.

2. Business Ethics
-Pivotal in determining the success or
failure of an organisation
-Help the company to define a
business model that will thrive even
in adversity
Advantage Ethics
-Add great value to the brand and
reputation of the company
-Bottom line benefits
-Ensures a company’s ability to
thrive in the long‑term by protecting
its reputation, its license to operate,
its supply chain, its relationships
with partners and its ability to
recruit talent
-Avoiding corporate collapse as a
result of litigation or fraud
-Attracts Customers, Employees
and Investors
Absence of Business Ethics
-Fall of Profits
-Reputation affected
-Loss of goodwill
-Talent Drop
-Lack of Employee Commitment
-Loss of Customer
-Vendors Disappear
-Investor Red Flags
-Company credibility at stake
-Legal Issues
Unethical Practices – Prominent
Business Cases
-Union Carbide: Bhopal Gas
Tragedy
-Enron
-Satyam Computers
-Securities Scam
-Coca Cola
-2G Scam
-Worldcom, Parmalat, Lehman
Brothers, Arthur Anderson

3. Ethics Case Study: Bhopal Gas
Tragedy
In 1984 leakage of MIC gas at the chemical factory of Union Carbide in Bhopal
– For Union Carbide the exposure to MIC was no worse than tear gas killing
‘only’ 3800 people
– UCC was not only grossly negligent in the design, maintenance, and
operation of the plant but equally callous in its response to the accident
– The Safety and maintenance was given much lower priority
– Gradual but sustained erosion of good maintenance practices at the plant
level
– Management of Union Carbide guilty of a callous, careless and inhuman
offence
– Warren Anderson (President UCC) transferred the blame to India, and
stated, “It is their country, their company, their people” completely
ignoring the fact that the parent company owned more than 50% of the
shares
– Negligible relief and compensation to victims
– The factory has not yet been cleaned up, residents continue intake of
contaminated air and water

4. Sustainable Development
-Social, environmental, and economic
progress are all attainable within the
limits of our earth’s natural resources
-Achieving economic growth that
protects the earth's vital resources
Requirements
-Mobilizing new technologies that are
guided by shared social values
-Commitment of all key stakeholders:
Government, top management, vendors,
employees, customers
Common Sustainable Development
practices
-Solar and wind energy
-Sustainable construction
-Crop rotation
-Water fixtures
-Rain water harvesting
-Sustainable consumption and
production practices
-Biogas
Challenges
-Climate change
-Energy consumption
-Waste production
-Threats to public health
-Poverty & Malnutrition
-Social exclusion
-Management of natural resources
-Land use & Urbanization
-Loss of biodiversity
Advantage Sustainable Development
-Involves local people and provides
them with rewarding, immediate work,
income, and education
-Preserves the natural sources
-Protects the environment
-Provide basic needs
-Accommodate city development
-Control climate change
-Provide financial stability
-Sustain biodiversity
-Improving triple bottom line
-Preserves technological resources

5. Sustainable Development Case Study: ITC e-Choupal
• An example of rural transformation
• One of the largest Internet-based interventions in rural
India that has helped farmers with better income for their
produce
• An innovative market-led business model designed to
enhance the competitiveness of Indian agriculture
• Leveraged the power of Information and Digital
Technology and the internet to empower small and
marginal farmers with all information essential for their
business
• A business concept embedded with social goals, e-
Choupal was designed to empower farmers
• Led to higher quality, higher productivity, higher incomes,
enlarged capacity for farmer risk management
• The ITC e-Choupal has benefitted over 4 million farmers in
40,000 villages and significantly raised rural incomes since
2000
• Improved the lives of farmers across the country

6. Conclusion