Opportunities for business success in Queenstown’s sustainable future Steve Henry Centre for Sustainable Practice Otago Polytechnic  Central Otago
E conomy /  P rofits Sustainable business Profits Taxes, R&D Jobs Expenditures Training Fair trade Core values E nvironment /  P lanet Eco-Efficiency Manufacturing efficiencies Operations efficiencies Product efficiencies Smart design Cradle-to-cradle, take-back Beyond compliance Restorative to nature E quity /  P eople Ethical business Internal employees Human rights Health & Safety Empowerment Respect, Caring Local community Rest of the world Success in Business
 
NZ’s inconvenient truth
?
Vulnerable place to live Vikings left  1200 Mining since 1500 Colonial power 1600-1700  Leaders in Social Democracy Oil dependency 1970 Value added economy
Sweden – Success factors in Sustainable Development Collaboration   –  see from anothers perspective Education –  highly valued Leadership –  make the hard calls
Hammarby Sj ö stad … ..a model of sustainable urban development. Overall goal – “twice as good as the norm” (Factor 2)
 
 
 
 
Purchasing education for Hammarby housholders Recycling toolkit … ..at the GlashusEtt
 
 
Energy in Hammarby Sj östad
Solar cells: 1m 2  delivers 100 kWh/year
Fortum Thermal Power Plant
 
 
 
 
 
 
 
Collaboration is the only way to achieve a sustainable region  100% Pure  Industry 1 Education and Training Research Local and Regional Government Industry 2 International
Key tension  Availability of natural resources in decline Demand for natural resources increasing
Drivers of change  10 Market Forces Business Risks 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Market Risks Balance Sheet Risks Operating Risks Capital Cost Risks Difficult access to capital Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy  Crunch Government Regulators Erosion of Trust Financial Sectors
BIG Change is coming Unchartered rising Expectations Reputation / License to Operate 10 Market Forces 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy  Crunch Government Regulators Erosion of Trust Financial Sectors
A Perfect Storm … of Opportunities Innovation Productivity Growth Brand Image Competitive Advantage $aving$ Revenue Business  Value 10 Market Forces 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy Crunch Government Regulators Erosion of Trust Financial Sectors
Benefits of investing toward Sustainable practice Avoiding increased costs for resources or waste management. Staying ahead of new environmental laws or taxes. Strengthening reputation, loyalty. Employee retention and productivity. New Revenue opportunities. Reducing risk.
 
The system conditions  We take what nature replaces. We make what nature can process. We avoid breaking nature. We are equitable.
How  the Swedes avoided the wall IT Farming Forestry Construction Manufacturing Transport Demand for resources  $$ Availability of resources – water, land, oil, minerals Local Govt Time Mining
Speak a common language Strategic Planning The Funnel Four System Conditions Systems Thinking Basic Science Level of Approach
Use of a Strategic Sustainable Development Framework Chemical sector   e.g. ICI Paints, DuPont, HydroPolymers (PVC) Mining and minerals   e.g. BHP Bileton, Rio Tinto Zinc, QNI Food & beverage  e.g. McDonald’s, Comvita,  Phoenix Organics, Heinz-Watties Agriculture   e.g., Lantmannen, North Canterbury farmers Manufacturers  e.g. Nike, Macpac, Tait Electronics, Interface Construction  e.g. Skanska, Carillion, Crest Nicholson, Swedish McDonalds, University of Texas, University of Canterbury Tertiary  e.g. Lund, Blekinge, Otago Polytechnic Communities  e.g. Whistler, Canmore, Halifax, Stockholm, Robertsfors, Overtornea, Central Otago, Wanaka
The Sustainable Tourism Project  Only region in NZ to use the TNS framework Buy in across the political spectrum  51 audits to date 355 members able to access audits
Solar Hot Water The Wanaka Homestead experience proves that the  savings  from solar hot water  are more than the cost of finance  to purchase and run the system.
Edgewater Resort Fitted 140 hot water cylinder wraps in 2005 The savings in the winter of 2006 have paid for these and their installation Chose Resene paint
Where are Otago business heading for the wall? Tourism  IT Dairy Forestry Construction Manufacturing Transport Demand for resources  $$ Availability of resources – water, land, oil, minerals Education Time Fishing
Resort Community of Whistler 120 km north of Vancouver Permanent population 12,000; infrastructure for ~50,000 A world destination resort 2.5+ million visitors, $2billion+/year Rapid growth
“ Indulgence and excess” Cheap hydro power Plentiful fossil fuels “ Expand production to meet forecast growth” An  Unlikely  Story
 
www.whistler.ca WHISTLER2020 Moving Towards a Sustainable Future Comprehensive Sustainability Plan
 
Today’s  decisions…   …guided by  strategic  questions
Comprehensive (16 strategies, 1000s of actions)
 Strategic  Comprehensive  Participatory/Decentralised WHISTLER2020 “ Best Long Term Planning” 2005 LivCom Awards,  La Caruna, Spain www.whistler.com
Three Examples…
100% Pesticide Free Parks ( Naturescaping, steam, cider vinegar and mechanical weeding)
Ground Source Heating  (and cooling)…
Proposed Natural Gas Pipeline…
Challenges  ?Towards Energy Sustainability Vision?  ?Towards Sustainability Principles? (incremental GHG improvement over propane) x ?Good investment? x ? Flexible Platform ?
“ We are in the  Energy Services  business ” “ This is what we want to do” (ie Whistler 2020) “How can you help us achieve our Vision?” Then: What is the role of N.G. now and on the way to a sustainable future? What if we designed our pipeline only for today’s demands and systematically implemented renewables? How can we profit from this inevitable shift?
Forecasted  Growth and Natural Gas Supply Heating Cooking  Fireplaces Transportation
 
New Proposal Capital cost ~$30 million (vs. previous $42 m) New Whistler Energy Utility and… ** New “Energy Services” business unit  (for gas company)
 
Whistler Early Adopters   Resort Municipality of Whistler (municipal government, 350 staff) Whistler-Blackcomb Mountains Ski Resorts Tourism Whistler (6000 members) Fairmont Chateau Hotel AWARE  (local environmental group) A small local business Learning Community  –  developed common training programmes, resources, websites, sustainability symposia etc Many in-house initiatives Rest of community invited on the journey  via workshops, toolkits for households and small businesses, and   other opportunities for entire community Successful Winter Olympics 2010 bid  –with Vancouver
Collaboration is the only way to achieve a sustainable region  100% Pure  Industry 1 Education and Training Research Local and Regional Government Industry 2 International
Don’t get caught in the detail Details/Complexity = leaves Fundamental Principles = trunk and branches ©  2000 The Natural Step. All rights reserved.
 
housing parks & recreation culture infrastructure transport heritage building design social natural resources land use and regulations economic development water water solid waste Public transit Roads & vehicles affordability Site design soil agriculture biodiversity business location jobs Social cohesion Consents human needs health
housing parks & recreation culture waste & infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles  affordability site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use & regulations natural resources bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development  agreements regeneration child facilities parks
Copyright © 2004 The Natural Step Seeing a part of the picture
housing parks & recreation culture infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles  affordability Site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use and regulations natural resources CHAOS bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development  agreements regeneration child facilities parks
housing parks & recreation culture waste & infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles  affordability site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use & regulations natural resources A shared community vision of sustainable development bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development  agreements regeneration child facilities parks
housing parks & recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
housing parks & recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws sustainability objectives heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
housing parks & recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws sustainability objectives heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
Collaboration is the only way to achieve a sustainable region  100% Pure  Industry 1 Education and Training Research Local and Regional Government Industry 2 International
The 2015 Tourism Strategy From Destinations being marketed  aiming to get more visitors  To Destinations being managed   so fewer visitors come and stay longer,
Backcasting from a principled vision
The recent industrial way © 2005 The Natural Step / Forum for the Future: All rights reserved.
Cyclic Hierarchy
Central Otago Values Making a Difference  – We will inspire and lead others with our special point of difference. Respecting Others  – We will respect our cultural and personal differences. Embracing Diversity  – We will recognise differences and embrace diversity. Adding Value not Volume  – We will always ask ourselves if there is a better way – one that achieves a premium status.
Central Otago Values Having Integrity  – We will seek to be open and honest. Learning from the Past  – We will learn from past experiences with future generations in mind. Making a Sustainable Difference  – We will make decisions in business with the community in mind and in harmony with the natural environment. Protecting our Rich Heritage  – We will protect and celebrate our rich heritage in landscapes, architecture, flora and fauna and different cultural origins. Meeting Obligations  – We will meet legal obligations at both a local and national level.

Queenstownopporutunities Businesssuccess

  • 1.
    Opportunities for businesssuccess in Queenstown’s sustainable future Steve Henry Centre for Sustainable Practice Otago Polytechnic Central Otago
  • 2.
    E conomy / P rofits Sustainable business Profits Taxes, R&D Jobs Expenditures Training Fair trade Core values E nvironment / P lanet Eco-Efficiency Manufacturing efficiencies Operations efficiencies Product efficiencies Smart design Cradle-to-cradle, take-back Beyond compliance Restorative to nature E quity / P eople Ethical business Internal employees Human rights Health & Safety Empowerment Respect, Caring Local community Rest of the world Success in Business
  • 3.
  • 4.
  • 5.
  • 6.
    Vulnerable place tolive Vikings left 1200 Mining since 1500 Colonial power 1600-1700 Leaders in Social Democracy Oil dependency 1970 Value added economy
  • 7.
    Sweden – Successfactors in Sustainable Development Collaboration – see from anothers perspective Education – highly valued Leadership – make the hard calls
  • 8.
    Hammarby Sj östad … ..a model of sustainable urban development. Overall goal – “twice as good as the norm” (Factor 2)
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
    Purchasing education forHammarby housholders Recycling toolkit … ..at the GlashusEtt
  • 14.
  • 15.
  • 16.
  • 17.
    Solar cells: 1m2 delivers 100 kWh/year
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
    Collaboration is theonly way to achieve a sustainable region 100% Pure Industry 1 Education and Training Research Local and Regional Government Industry 2 International
  • 27.
    Key tension Availability of natural resources in decline Demand for natural resources increasing
  • 28.
    Drivers of change 10 Market Forces Business Risks 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Market Risks Balance Sheet Risks Operating Risks Capital Cost Risks Difficult access to capital Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy Crunch Government Regulators Erosion of Trust Financial Sectors
  • 29.
    BIG Change iscoming Unchartered rising Expectations Reputation / License to Operate 10 Market Forces 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy Crunch Government Regulators Erosion of Trust Financial Sectors
  • 30.
    A Perfect Storm… of Opportunities Innovation Productivity Growth Brand Image Competitive Advantage $aving$ Revenue Business Value 10 Market Forces 5 Mega-Issues 5 Demanding Stakeholders Climate Change Green Consumers Pollution & Health Activist Shareholders Globalization Backlash Civil Society / NGOs Energy Crunch Government Regulators Erosion of Trust Financial Sectors
  • 31.
    Benefits of investingtoward Sustainable practice Avoiding increased costs for resources or waste management. Staying ahead of new environmental laws or taxes. Strengthening reputation, loyalty. Employee retention and productivity. New Revenue opportunities. Reducing risk.
  • 32.
  • 33.
    The system conditions We take what nature replaces. We make what nature can process. We avoid breaking nature. We are equitable.
  • 34.
    How theSwedes avoided the wall IT Farming Forestry Construction Manufacturing Transport Demand for resources $$ Availability of resources – water, land, oil, minerals Local Govt Time Mining
  • 35.
    Speak a commonlanguage Strategic Planning The Funnel Four System Conditions Systems Thinking Basic Science Level of Approach
  • 36.
    Use of aStrategic Sustainable Development Framework Chemical sector e.g. ICI Paints, DuPont, HydroPolymers (PVC) Mining and minerals e.g. BHP Bileton, Rio Tinto Zinc, QNI Food & beverage e.g. McDonald’s, Comvita, Phoenix Organics, Heinz-Watties Agriculture e.g., Lantmannen, North Canterbury farmers Manufacturers e.g. Nike, Macpac, Tait Electronics, Interface Construction e.g. Skanska, Carillion, Crest Nicholson, Swedish McDonalds, University of Texas, University of Canterbury Tertiary e.g. Lund, Blekinge, Otago Polytechnic Communities e.g. Whistler, Canmore, Halifax, Stockholm, Robertsfors, Overtornea, Central Otago, Wanaka
  • 37.
    The Sustainable TourismProject Only region in NZ to use the TNS framework Buy in across the political spectrum 51 audits to date 355 members able to access audits
  • 38.
    Solar Hot WaterThe Wanaka Homestead experience proves that the savings from solar hot water are more than the cost of finance to purchase and run the system.
  • 39.
    Edgewater Resort Fitted140 hot water cylinder wraps in 2005 The savings in the winter of 2006 have paid for these and their installation Chose Resene paint
  • 40.
    Where are Otagobusiness heading for the wall? Tourism IT Dairy Forestry Construction Manufacturing Transport Demand for resources $$ Availability of resources – water, land, oil, minerals Education Time Fishing
  • 41.
    Resort Community ofWhistler 120 km north of Vancouver Permanent population 12,000; infrastructure for ~50,000 A world destination resort 2.5+ million visitors, $2billion+/year Rapid growth
  • 42.
    “ Indulgence andexcess” Cheap hydro power Plentiful fossil fuels “ Expand production to meet forecast growth” An Unlikely Story
  • 43.
  • 44.
    www.whistler.ca WHISTLER2020 MovingTowards a Sustainable Future Comprehensive Sustainability Plan
  • 45.
  • 46.
    Today’s decisions… …guided by strategic questions
  • 47.
  • 48.
     Strategic Comprehensive  Participatory/Decentralised WHISTLER2020 “ Best Long Term Planning” 2005 LivCom Awards, La Caruna, Spain www.whistler.com
  • 49.
  • 50.
    100% Pesticide FreeParks ( Naturescaping, steam, cider vinegar and mechanical weeding)
  • 51.
    Ground Source Heating (and cooling)…
  • 52.
  • 53.
    Challenges  ?TowardsEnergy Sustainability Vision?  ?Towards Sustainability Principles? (incremental GHG improvement over propane) x ?Good investment? x ? Flexible Platform ?
  • 54.
    “ We arein the Energy Services business ” “ This is what we want to do” (ie Whistler 2020) “How can you help us achieve our Vision?” Then: What is the role of N.G. now and on the way to a sustainable future? What if we designed our pipeline only for today’s demands and systematically implemented renewables? How can we profit from this inevitable shift?
  • 55.
    Forecasted Growthand Natural Gas Supply Heating Cooking Fireplaces Transportation
  • 56.
  • 57.
    New Proposal Capitalcost ~$30 million (vs. previous $42 m) New Whistler Energy Utility and… ** New “Energy Services” business unit (for gas company)
  • 58.
  • 59.
    Whistler Early Adopters Resort Municipality of Whistler (municipal government, 350 staff) Whistler-Blackcomb Mountains Ski Resorts Tourism Whistler (6000 members) Fairmont Chateau Hotel AWARE (local environmental group) A small local business Learning Community – developed common training programmes, resources, websites, sustainability symposia etc Many in-house initiatives Rest of community invited on the journey via workshops, toolkits for households and small businesses, and other opportunities for entire community Successful Winter Olympics 2010 bid –with Vancouver
  • 60.
    Collaboration is theonly way to achieve a sustainable region 100% Pure Industry 1 Education and Training Research Local and Regional Government Industry 2 International
  • 61.
    Don’t get caughtin the detail Details/Complexity = leaves Fundamental Principles = trunk and branches © 2000 The Natural Step. All rights reserved.
  • 62.
  • 63.
    housing parks &recreation culture infrastructure transport heritage building design social natural resources land use and regulations economic development water water solid waste Public transit Roads & vehicles affordability Site design soil agriculture biodiversity business location jobs Social cohesion Consents human needs health
  • 64.
    housing parks &recreation culture waste & infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles affordability site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use & regulations natural resources bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development agreements regeneration child facilities parks
  • 65.
    Copyright © 2004The Natural Step Seeing a part of the picture
  • 66.
    housing parks &recreation culture infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles affordability Site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use and regulations natural resources CHAOS bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development agreements regeneration child facilities parks
  • 67.
    housing parks &recreation culture waste & infrastructure transport heritage Building design social economic development water water solid waste public transport road & vehicles affordability site design soil agriculture biodiverisity business location jobs social cohesion consents human needs heath land use & regulations natural resources A shared community vision of sustainable development bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping Eco-ind. parks Sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields Local history heritage sites wahi tapu zoning air quality covenants watersheds maintenance tree protection agri. zoning. incentives Ind. zoning pest control consents subdivision development agreements regeneration child facilities parks
  • 68.
    housing parks &recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
  • 69.
    housing parks &recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws sustainability objectives heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
  • 70.
    housing parks &recreation culture waste & infrastructure transport heritage building design social natural resources land use & regulations economic development water water solid waste public transport roads & vehicles affordability site design soil agriculture biodiversity business location jobs social cohesion consents human needs health Cond 1 Cond 3 Cond 2 Cond 4 Vision of sustainability Vision of what we want to create bylaws sustainability objectives heating cycle paths bus fuel choice road standards financing diversity spatial planning orientation energy water use materials landscaping eco-ind. parks. sports programs traditions supply purchasing fluoridation quality energy recycling disposal minimisation treatment pedestrians walkways playing fields local history heritage sites wahi tapi zoning air quality covenants watersheds maintenance tree protection agri. zoning incentives ind. zoning pest control consents subdivisions development agreements regeneration child facilities
  • 71.
    Collaboration is theonly way to achieve a sustainable region 100% Pure Industry 1 Education and Training Research Local and Regional Government Industry 2 International
  • 72.
    The 2015 TourismStrategy From Destinations being marketed aiming to get more visitors To Destinations being managed so fewer visitors come and stay longer,
  • 73.
    Backcasting from aprincipled vision
  • 74.
    The recent industrialway © 2005 The Natural Step / Forum for the Future: All rights reserved.
  • 75.
  • 76.
    Central Otago ValuesMaking a Difference – We will inspire and lead others with our special point of difference. Respecting Others – We will respect our cultural and personal differences. Embracing Diversity – We will recognise differences and embrace diversity. Adding Value not Volume – We will always ask ourselves if there is a better way – one that achieves a premium status.
  • 77.
    Central Otago ValuesHaving Integrity – We will seek to be open and honest. Learning from the Past – We will learn from past experiences with future generations in mind. Making a Sustainable Difference – We will make decisions in business with the community in mind and in harmony with the natural environment. Protecting our Rich Heritage – We will protect and celebrate our rich heritage in landscapes, architecture, flora and fauna and different cultural origins. Meeting Obligations – We will meet legal obligations at both a local and national level.