The document discusses corporate social responsibility (CSR) indicators and examples of CSR initiatives from various companies in India. It begins by defining CSR and providing background on CSR indicators. It then gives examples of CSR indicators related to the marketplace, environment, staff, community, human rights, and the workplace. The document concludes by providing examples of CSR initiatives undertaken by companies like Indian Oil Corporation, ITC, ACC, HSBC, BILT, BPCL, Colgate Palmolive, and Gujarat Ambuja.

1. Corporate social
Responsibility
Nafisa H Kattarwala

2. What is Corporate Social
Responsibility?
• “Today, corporate social responsibility goes far beyond the old
philanthropy of the past – donating money to good causes at the
end of the financial year – and is instead an all year round
responsibility that companies accept for the environment around
them, for the best working practices, for their engagement in their
local communities and for their recognition that brand names
depend not only on quality, price and uniqueness but on how,
cumulatively, they interact with companies’ workforce, community
and environment. Now we need to move towards a challenging
measure of corporate responsibility, where we judge results not just
• by the input but by its outcomes: the difference we make to the
world in which we live, and the contribution we make to poverty
reduction.” Gordon Brown, Chancellor of the British Exchequer

3. Is This CSR?
Can you see any CSR here?

4. What are CSR Impact Indicators?
• The CSR initiative of any organization must do
this :
• provide management information of value to
businesses
• be of interest to external stakeholders
• highlight meaningful performance information
and give a real insight into the effectiveness of
efforts to manage corporate social responsibility
performance.
• (Source: Winning with Integrity, BITC 2000)

5. What are the CSR Impact
Indicators?
• The indicators used in the Corporate Impact Reporting
framework offer progression over three levels:
Level 1 : companies just beginning to measure
progress; requires mostly baseline data
Level 2 : companies wishing to move beyond a basic
commitment; requires some performance and impact
data
Level 3 : companies aiming at further improvement of
their performance; requires qualitative as well as
quantitative information.
(Source: Winning with Integrity, BITC 2000)

6. CSR Indicators
• Marketplace
-Customer complaints about products and services
-Advertising complaints upheld
- Complaints about late payment of bills
-Upheld cases of anti-competitive behaviour
-Customer satisfaction levels
- Customer retention
-Provision for customers with special needs
-Average time to pay bills to suppliers
- Customer loyalty measures
-Recognising and catering for diversity in advertising
-and product labelling
-Social impact, cost or benefits, of the company's core
products and services

7. CSR Indicators
• Environment
Overall energy consumption
Water usage
Quantity of waste produced by weight
Upheld cases of prosecution for environmental offences
CO2/greenhouse gas emissions
Other emissions (eg Ozone, Radiation, SOx, NOx etc)
Use of recycled material
Percentage of waste recycled
Net CO2 contribution made
Environmental impact over the supply chain
Environmental impact, benefits or costs, of companies
core products and services

8. CSR Indicators
• Staff turnover
Value of training and development provided to staff
Pay and conditions compared against local equivalent averages
Workforce profile compared to the community profile for travel to
work area
• Gender Workforce profile compared to the community profile for
travel to work area
• Race Workforce profile compared to the community profile for travel
to work area –
• Disability Workforce profile compared to the community profile for
travel to work area
• Age Impact evaluations of the effects of downsizing, restructuring
etc
• Perception measures of the company by its employees

9. CSR Indicators
• Community
Cash value of company support as % of pre-tax profit
Estimated combined value of staff company time, gifts in
kind and management costs
Individual value of staff time, gifts in kind and
management costs
Project progress and achievement measures
Leverage of other resources
Impact evaluations carried out on community
programmes
Perception measures of the company as a good
neighbour

10. CSR Indicators
• Human rights
Any upheld non-compliances with domestic human rights legislation
Existence of confidential grievance procedures for workers
Wage rates
Progress measures against adherence to stated business
principles on human rights as stated by UK law and international
human rights standards
Proportion of suppliers and partners screened for human rights
compliance
Proportion of suppliers and partners meeting the company’s
expected standards on human rights
Proportion of company's managers meeting the company's
standards on human rights within their area of operation
Perception of the company's performance on human rights by
employees, the local community and other stakeholders

11. CSR Indicators
• Workplace
Workforce profile - gender
Workforce profile - race
Workforce profile - disability
Workforce profile - age
Staff absenteeism
Number of legal non-compliances on health and safety
and equal opportunities legislation
Number of staff grievances
Upheld cases of corrupt or unprofessional behaviour
Number of recordable incidents (fatal and non-fatal)
including sub-contractors

12. CSR At Indian Oil Corporation
• As a constructive partner in the communities in which it
operates, IndianOil has been taking concrete action to
realise its social responsibility objectives, thereby
building value for its shareholders and customers. The
Corporation respects human rights, values its
employees, and invests in innovative technologies and
solutions for sustainable energy flow and economic
growth. In the past four decades, IndianOil has
supported innumerable social and community initiatives
in India. Touching the lives of millions of people
positively by supporting environmental and health-care
projects and social, cultural and educational
programmes.

13. CSR At Indian Oil Corporation
• Besides focussing primarily on the welfare of
economically and socially deprived sections of
society, IndianOil also aims at developing
techno-economically viable and environment-
friendly products&services for the benefit of
millions of its consumers, while at the same time
ensuring the highest standards of safety and
environment protection in its operations.

14. CSR At Indian Oil Corporation
• Besides focussing primarily on the welfare of
economically and socially deprived sections of
society, IndianOil also aims at developing
techno-economically viable and environment-
friendly products &services for the benefit of
millions of its consumers, while at the same time
ensuring the highest standards of safety and
environment protection in its operations.

15. The ITC E-Chuapal initiative
• ITC’s International Business Division, one of India’s
largest exporters of agricultural commodities, has
conceived e-Choupal as a more efficient supply chain
aimed at delivering value to its customers around the
world on a sustainable basis.
• The e-Choupal model has been specifically designed to
tackle the challenges posed by the unique features of
Indian agriculture, characterised by fragmented farms,
weak infrastructure and the involvement of numerous
intermediaries, among others.
•

16. The ITC E-Chaupal Model
• The Value Chain - Farm to Factory Gate:
•

17. The ITC E-Chuapal Initiative
• E-Choupal’ also unshackles the potential
of Indian farmer who has been trapped in
a vicious cycle of low risk taking ability >
low investment > low productivity > weak
market orientation > low value addition >
low margin > low risk taking ability. This
made him and Indian agribusiness sector
globally uncompetitive, despite rich &
abundant natural resources.

18. The ITC E-Chuapal Initiative
• Such a market-led business model can
enhance the competitiveness of Indian
agriculture and trigger a virtuous cycle of
higher productivity, higher incomes,
enlarged capacity for farmer risk
management, larger investments and
higher quality and productivity.

19. The ITC E-Chuapal Initiative
• Further, a growth in rural incomes will also
unleash the latent demand for industrial
goods so necessary for the continued
growth of the Indian economy. This will
create another virtuous cycle propelling
the economy into a higher growth
trajectory.

20. CSR at ACC
• ACC has undertaken social volunteering
practices almost from its inception, long before
the term corporate social responsibility was
coined. The company’s earliest initiatives in
community development date back to the 1940's
in a village on the outskirts of Mumbai while the
first formal Village Welfare Scheme was
launched in 1952. The community living around
many of our factories comprises the weakest
sections of rural and tribal India with no access
to basic amenities.

21. CSR at ACC
• Water conservation is a noteworthy contribution in a
water scarce country like ours. ACC cement units
maintain a norm of Zero Water Discharge. All the water
used in plants for industrial cooling is recycled through
cooling towers, water ponds and tanks. ACC cement
plants have converted old abandoned mines into huge
reservoirs by collecting rainwater from catchments
around mines. Water from these reservoirs is treated to
make it potable. As a result of these initiatives, we have
several examples of outstanding achievements in water
harvesting and in the creation of reservoirs in abandoned
mines and quarries. Some of our Works have become
near self-reliant in respect of their water requirements for
industrial and domestic consumption.

22. CSR at ACC
• ACC has achieved spectacular results in the utilization of two
hazardous and pollutant industrial wastes - namely slag from steel
plants and fly-ash from thermal power stations - to make blended
cements that offer unique advantages to concrete. ACC also
pioneered the use waste sludge from the fertiliser industry to make
cement. The company is actively engaged in the promotion of
alternate fuels and raw materials and in co-processing waste
materials through the effective use of cement kilns as co-processing
units. These include agro-wastes like rice-husk and other husks,
bagasse, used tyres, domestic and hospital wastes. ACC takes
pride in extending its waste management services to help minimize
the discharge of wastes.
•

23. CSR at HSBC
• HSBC has long recognised that, with success,
comes a responsibility to give something back to
the wider community- sharing our success is a
deeply ingrained part of the HSBC tradition. In
its support for communities around the world,
HSBC has focused on Education and the
Environment and has aimed to concentrate at
least 75 per cent of its funding in these two
areas together with the Hongkong Bank
Foundation.

24. CSR at BILT
• Education
The Bilt Pratham project is the Bilt support to the cause of Primary education at the National
level.
Environment
BILT believes in synergising business interests with environmental accountability. All
manufacturing units follow stringent environment management systems and are moving towards
ISO 14001 certification.
Farm Forestry
Project with poor farmers with Velugu in Andra Pradesh for farm forestry on waste land. BILTs
CSR group and STEER, Velugu's partnership cell, are taking forward one such initiative.
Rural Development
BILT has comprehensive rural development programmes in Baramati, Chandrapur, Gadchiroli,
Koraput, Warangal and Yamunanagar
Environment Policy
BILT reaffirms its commitment to prevention of pollution by minimizing the adverse impact of its
activities and operations in pulp and paper manufacture on the environment.

25. CSR At BPCL
• Social Welfare in Bharat Petroleum was initiated as a
non-statutory body in the year 1984. Bharat Petroleum
has been the pioneer in the oil sector to hire the services
of professional social workers. Areas of work in the initial
years were primarily to cater to the softer areas of
employee related issues, to mention a few are :
Counselling for personal as well as emotional problems
affecting work.
Assistance to quit substance abuse (like alcohol and
other drugs
Marital Conflicts, Divorce Reconciliation, Money
Management, etc.

26. CSR At BPCL
• Besides promoting prosocial behaviors in its work place, it also
takes up the following responsibilities:
• Mahul being close to Refinery has different set of expectations as
well as issues. The village has approximately 25,000 inhabitants
who are primarily fishermen, some are migrants who work on
contract as well as in salt pans. Some of Bharat Petroleum's
assistance to these inhabitants so far has been
Infrastructural development, like construction of jetty, Balwadi,
Homeopathic Dispensary
Vocational guidance through aptitude testing, scientific vocational
need based study through Jan Shikshan Sansthan (NGO under
ministry of HRD)
Exhibition for the Fishermen to equip them with latest avenues in
fishing through Central Institute Of Fisheries Education (CIFE)
Source : http://www.indianngos.com/corporate/index.html

27. CSR At Colgate Palmolive
• Colgate People worldwide share a commitment to the three core
corporate values: Caring, Global Teamwork and Continuous
Improvement. These values are reflected not only in the quality of
our products and the reputation of our Company, but also in our
dedication to serving the communities where we do business.
• Colgate-Palmolive (India) Ltd., undertakes its corporate social
responsibility through a variety of effective programs. Since 1976,
the company has been delivering free oral health education to
children of rural and urban poor in partnership with Indian Dental
Association (IDA). Colgate's community outreach efforts have
touched the lives of millions of children, providing the information,
insight and inspiration they need for a healthy life and a healthy
smile.

28. CSR At Gujarat Ambuja
• The Problem
• GA noted that agricultural practices needed drastic improvement. There was
also a disturbing lack of awareness and knowledge on soil and water
conservation.
Our Solution
GA focused on increasing awareness about horticulture and introducing
crops that require less water. This has encouraged thousands of farmers to
change their cultivation patterns, making them more productive. We have
also raised levels of awareness about the adverse effects of the
indiscriminate use of chemical fertilisers and pesticides, and promoted
alternatives of organic farming. All this has been achieved by working with
the people closely, understanding traditional wisdom, organising exposure
visits and training programmes for groups of farmers, followed by
widespread demonstrations on experimental plots.

29. CSR At Gujarat Ambuja
• Planting and nurturing of 1,50,000 horticulture saplings and 700
kitchen gardens.
• Conserving over 9000 hectares of land through contour bunding,
drainage channels, and other structures.
• Training of over 3300 farmers with demonstrations conducted on
over 4300 plots of land.
• Promoting social forestry through large scale planting of trees as a
means to land and water conservation.
• Discouraging tree-chopping for fuel-wood by introducing alternative
fuel energy sources like biogas and solar cookers. Installing over
1300 such units, including smokeless choolahs, has made life
easier for the women and the environment healthier.
• These on-going efforts span the villages around GA plant sites in
Gujarat and Maharashtra.

30. CSR At Gujarat Ambuja
• Livestock
• The Problem
GA found there was an urgent need to bring about a synergy
between agriculture and livestock systems.
Our Solution
GA felt the need to initiate sustainable agricultural practices with the
right kind of direction in animal husbandry as an integral component.
RESULTS
Over 100 cattle-care camps held in the various locations so far.
• Over 1,00,000 cattle and 5000 cattle owners have benefited from
these cattle health camps held every year, in and around our
programme areas in Kodinar, Chandrapur and Ropar.

31. CSR At Gujarat Ambuja
• Developmental Infrastructure
• GA did the following to improve infrastructure around its plants:
• 47 Village roads and pathways
• 30 Water storage tanks and access connections
• 3 Water pipelines and drainage systems
• 34 Schools and Anganwadis
• 2 Playgrounds
• 43 Community buildings / centers
• 53 Toilets
• Besides, It also helps the disabled and undertakes disaster
management initiatives whenever needed.