This document analyzes the market structure and competitive environment of the online advertising industry in Taiwan. It discusses trends showing increasing internet usage rates and outlines the client profiles and services provided. Using Porter's five forces model, it finds the industry has low concentration, high rivalry among competitors, strong buyer bargaining power, weak supplier bargaining power, and threat of substitution from print media. The document's company focuses on product differentiation, vertical integration alliances, and controlling quality to compete in this emerging fragmented market.

1. San Diego State University MSBA MGT-626 Sean Yeh Instructor: Dr. Larry Rhyne August 24, 2007

5. Introduction: The Clients

6. Introduction: Profiles Official Website

7. Introduction: Profiles Promotions on the Internet

8. Introduction: Profiles E paper/ E card / Virus Marketing

9. Introduction: Profiles Web log( BLOG ) Marketing

19. Michael Porter’s Five Competitive Forces Analysis 4 Industry Competitors Rivalry Among Existing Firms Buyers Potential Entrants Bargaining Power of Suppliers : Weak Threat of Substitute: Weak Threat of New Entrants: Strong Bargaining Power of Buyers: Strong Substitutes Suppliers

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