eCMO Conference 2013 - NFC Global Opportunity, Progress and Challenge


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Mr. Anthony Tang
NFC Project Manager, GSMA
Speech topic: NFC Global Opportunity, Progress and Challenge

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eCMO Conference 2013 - NFC Global Opportunity, Progress and Challenge

  1. 1. Restricted - Confidential Information© GSM Association 2012All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policyNFC Global Opportunity, Progressand ChallengeAnthony TangGSMA NFC Project Manager -
  2. 2. The GSMA A Global non-Profit Association in more than 200 countries Members consists of more than 800 Mobile Operators and 200 IndustryCompanies and 6 billion mobile connection。 GSMA is like the Union of the Telecommunication
  3. 3. © GSMA 2012Our WorksSpectrum Mobile NFC Connected LivingRich Communications SIM Based Identification Global Roaming
  4. 4. © GSM Association 2012Rising of NFC Commercial Launch2004-5 2006-8 2009-11Technology TriggerGartner Hype Cycle2012-13Peak of InflatedExpectationsTrough of Disillusionment Slope of Enlightenment
  5. 5. © GSM Association 2012NFC Global Opportunities
  6. 6. © GSM Association 2012NFC Total Transition Amount (in Million)2014 -2018
  7. 7. © GSM Association 2012NFC Commercial Launch in Key CountriesUSASingaporeKorea  More than 20M NFC users (by end of2012) Support transport, payment andvoucher service Around 15% active users Started from Salt City and Austinfrom Oct 2012. SmartTap technology to supportpayment, Loyalty and coupon in onetap Started commercial service from Aug2012 An open TSM infrastructure Around 15K users
  8. 8. © GSM Association 2012Hong KongThailandChina• CU – Launched NFC in Dec 2013• CMCC – Launched NFC in April 2013 By year end 2103 more than 10million NFC users Support Public transportation,Payment and coupon, etc. NFC Commercial Launch by June 2013 PCCW/MASTER CARD/HANG SENG BANK。 HUTCHISON/VISA/Citi Bank Commercial Launched April 2013 More that 50K users in Bangkok in2013 Support Public transportation,Payment and coupon, etc.NFC Commercial Launch in Key Countries
  9. 9. © GSM Association 2012Growth rate of NFC Handset2011 2012 20134099.28291.09>15% of smartphoneNFC handset Sales Volume 11- 13 (million)Source:Strategy analytics, ABI Research Sales volume Forecast byyear 2015 will be morethan 680 million*。 Market Store more than400 million by year end2103**。 More than 180 NFChandset model。Source:• * iSupply, Frost & Sullivan, IMS, BergInsight forecast report year 2015average sales volume average。• ** From Strategy Analytics, ABI Researchreport
  10. 10. © GSM Association 2012SIM Based NFC Global Standard An Open Environment and Portableamong handset providers andMobile Operators High Security Level andcomparable with Credit CardStandard Centralized CS Services throughMNONFC Technology+SIM Secure Element=Mobile NFC
  11. 11. © GSM Association 2012Key Success Factor – User Education & Promotion What is NFC? Is NFC Payment Safe? How to use and apply? What is contactless Payment? How to POS do that?UserShopsGlobal StandardPromotion is a MustPromotion on All otherNon-payment NFC ServicesEMVCo NFC Logo
  12. 12. © GSM Association 2012NFC Transportation is the Key to sucessT-Money of Korea user growth rate(in million)2009 2010 2011 2012 2013e 2014e 2015e1• High User Demand & Daily Usage• Contact Card Payment -> Contactless Phone Payment• Lower Ticket cost + Rich User Interaction + VAR
  13. 13. © GSM Association 2012NFC Mobile Payment EcosystemIssuingBankPaymentNetworkAcquiringBankNFC chipmakerHandsetOEMsOperatorFinancial EcosystemMobile EcosystemCommercial EcosystemPoS Providers MerchantsUserPaymentMerchant
  14. 14. © GSM Association 2012NFC Mobile Payment User EcosystemIssuingBankPaymentNetworkAcquiringBankNFC chipmakerHandsetOEMsOperatorFinacial EcosystemMobile EcosystemCommercial EcosystemPoS Providers MerchantsUserMerchantCouponCoupon EcosystemMobile Adv. EcosystemCouponIssuerCouponAgencyClearingHousePaymentCSAdv.CouponIssuerCouponAgencyClearingHouse
  15. 15. © GSM Association 2012Finally• NFC Mobile Payment is in the stage of CommercialLaunch• Sim-Based NFC is the Main stream• NFC Handset Sales Volume growth rate is huge and 20% of newhandset are NFC handset• User Education and Promotion is the key to speed upthe pick up rate of NFC usage: Global Standard,Promotion and Multiple Services• NFC Transportation is the key to generalize the NFCcoverage and ensure daily usage• Value Add Service Create huge value for merchant andusers, it growth faster through unique user interfaceand simple API
  16. 16. Join us in Shanghai……to continue the dialogue!Thank You!谢谢!