A team project for our capstone course for our bachelor's degree. The plan is based upon an actual business entity. I was responsible for the Company Plan and Financial Plan sections, supported research for the Marketing Plan section, and designed and edited the final.

1. Business Plan
Eclipse Printing Solutions, LLLC
Full-service Digital Printing Solutions Provider
Amy Hacker, Chief Executive Officer
John Hansen, President

2. Introduction
At Eclipse Printing Solutions, LLC, we understand printing is more than putting
color to paper. Our motivation, and our promise to clients, is to deliver
“Printing Beyond Color!”
We are specialists at what we do; our passion is reflected in our dedication to
addressing our clients’ needs. We strive to make the print-buying process easy for
you, so you can focus on your specialty.
• Deliver high quality, high value solutions at competitive prices.
• Be a full-service digital printer capable of printing on a wide array of mediums.
• Be an essential solutions provider our customers unequivocally trust.

3. Company Plan
• Limited Liability Corporation organized in Wisconsin in May 2009.
• East River Square strip mall located in the Town of Ledgeview.
• Triple net lease for a 1,350 sq. ft. store front.
• IKON-Konica Minolta BizHub C6500 Color production unit.
• Ricoh Aficio 2150 Black-White production unit.
• Pitney Bowes DP40S Color production unit with high-capacity envelope feeder.
• Complete bindery services (folding, cutting, numbering, perforating, booklets, …)
• Established processes for order entry, invoicing, book-keeping, data storage, …
• Key Advisors: Christopher Laws, Ralph Jensen, Paul Willems.

4. Marketing Plan
• “Digital printing has become the fastest growing segment… of the printing industry.
• Small printers (> 20 employees) comprise 80% of shops for the last 30+ years.
• Target Market – Business-to-Business clients; Small businesses 1–99 employees.
• Brown County - 18,000+; Appleton-Oshkosh-Neenah - 27,600+;
Clients serviced in 2010 - 271.
• KSF’s: Exceptional Customer Service; Diverse Industry Knowledge; Low
Overhead.
• Competitive advantage: First provider of digital printing, wide-format, vinyl
graphics, complete bindery, mailing services, and project management all under one
roof.
• Medium-priced, high value provider. We cannot compete on price alone, but must
compete on building lasting relationships that go beyond just providing print.

5. Financial Plan
• Breakeven Analysis: Jan 2011 – $(537); Feb 2011 – $(145); Mar 2011 – $(2,320).
• 12-month Income Projection: Forecast to finish 2011 with net income $4,842.00.
• Cash Flow: Jan 2011 – $25,126; Feb 2011 – $220; Mar 2011 – $(1,580).
Cash flow will improve through 2011, finishing the year with $32,609 cash on hand.
• Breakeven Analysis for five years 2011-15 indicate revenues of $2,253,399 and a
BE$ of $1,638,521. For the five-year period, we should reach the break-even point in
December 2014.

6. Financial Plan
Eclipse Printing Solutions, LLC
Uses of Funds
Five Year Objective Results
Equipment & Misc. Furniture
Pitney Bowes DP40S (1) $ 15,500 Objective 2011 2012 2013 2014 2015
HP Z3200ps (1) 4,300 New Clients 243 269 295 321 347
Graphtec FC7000 Cutter (1) 4,000
iMac 27" Computer (2) 6,200 Avg. Order Count 6.377 6.5327 6.6884 6.8442 7
Dell Optiplex Computer (2) 3,200
Avg. Order Cost $ 192.248 $ 198.977 $ 206.936 $ 215.213 $ 223.284
Buffalo NAS RAID Server (1) 900
NetGear Ethernet Switch (1) 740 Internet Revenues $ 8,000 $ 12,000 $ 15,600 $ 20,280 $ 26,364
Work Stations-Desks (2) 2,000
Worktable - Vinyl Graphics 1,500 Total Revenues $ 323,093 $ 379,882 $ 443,305 $ 514,448 $ 592,670
FlexiSign 8.x Mac (1) 1,700 Net Income $ 4,842 $ 20,574 $ 68,372 $ 110,312 $ 127,391
Adobe CS Premium (2) 1,160
Adobe Acrobat X (2) 820
Quark Xpress (1) 300
Zoo Printing membership 1,200
Starting vinyl inventory 3,000
Misc vinyl supplies 750
Shipping/Sales Tax 3,675
$ 50,945
Website-Store/On-line Ordering Pro-Forma Balance Sheet for March 31, 20xx
6,200 2011 2012 2013 2011 2012 2013
$ 6,200
Cash in Bank $ 24,765 $ 38,182 $ 63,993 Total Liabilities $ 94,312 $ 101,591 $ 72,476
Private Loan Pay-off Total Current Assets $ 35,962 $ 49,554 $ 77,304 Capital Stock $ 50,000 $ 50,000 $ 50,000
10,000 Total Fixed Assets $ 109,751 $ 113,624 $ 123,579 Retained Earnings $ 1,400 $ 11,587 $ 78,407
$ 10,000 Total Assets $ 145,712 $ 163,178 $ 200,883 Total Equity $ 51,400 $ 61,587 $ 128,407
Promotions for 3 Years Total Current Liabilities $ 24,937 $ 37,841 $ 25,601 Total Liabilities and $ 145,712 $ 163,178 $ 200,883
10,000 Total Long-term Liabilities $ 69,375 $ 63,750 $ 46,875 Equity
$ 10,000
Line-of-Credit
25,000
$ 25,000
Total Investments $ 102,145.00

7. Closing Remarks
We’ve all heard the phrase, “a paperless society.” The phrase is a fallacy,
especially regarding the needs of the small business. As well, most small
businesses lack the knowledge and resources to accommodate their
printing needs internally.
We are excited about the future for the small printer. The National
Association of Print Leadership forecasts industry growth of 2–4% for 2011,
and 3% annually for 2012–2015.
To realize the goals of this business plan, we are seeking investment funds
of $100,000. The details of the capital required are explained in the plan.
We are confident once you get a chance to review the plan thoroughly,
you’ll will share our enthusiasm.