Eclectic’ proposal
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This document proposes an "Eclectic" music magazine targeting 16-23 year olds interested in varied music genres and current hits. The magazine will address their interests by covering different genres in feature stories and reviews. It will stand out from competitors by incorporating multiple genres instead of one, and being cheaper than other music magazines. The magazine will include charts, gig listings, competitions, and space for fan articles.
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Target audience research
The target audience for electronic dance music (EDM) magazines is typically people ages 16-25. Specifically, readers of the UK dance magazine Mixmag tend to be 24 years old, mostly male (72%), and have a high disposable income that they spend on nights out, clothes, music, and technology. These readers are early adopters of new music and trends, constantly seeking out the newest music and clubs before they become mainstream. To attract this audience, the author plans to conduct surveys and interviews of EDM fans in this demographic to learn what draws them to magazines, and will apply a casual, informative style with bright colors and short text.
Target audience profile
The document discusses the demographics and psychographics of the target audience for a proposed electronic dance music (EDM) magazine. The target age is 16 and older due to EDM content. Both males and females are targeted, though males may prefer more aggressive genres. The target location is all of Britain. The target socio-economic class is D and E, which includes students and lower-income workers who can afford the £2-3 price. Psychographics include enjoying EDM, partying, social media, and producing music. The magazine will provide tutorials to appeal to these interests. An example target reader named Tommy is also described.
Pitch for music mag
The document proposes a new music magazine targeting 17-25 year olds, particularly male students and young professionals, with interests in music, arts, and extreme sports. The magazine would cover the latest bands, both famous and unsigned artists, through articles, photoshoots, and interviews in an informal, energetic style to attract and engage readers.
Magazines description
The document provides target audience analyses for three magazines:
1) 'We Love Pop' magazine targets females aged 11-16 in English-speaking countries who enjoy pop music and entertainment. Featuring pop stars like Niall Horan attracts fans.
2) Vibe magazine targets those aged 13-25 in English-speaking countries, especially black males and females, who enjoy rap and R&B. It attracts more people by featuring different music genres and personal details about artists.
3) Kerrang magazine mainly attracts white individuals aged 13-19 in European countries who identify as outcasts and enjoy rock/metal/punk music. However, its niche focus on one genre may limit its audience and profits
3 Ideas for Music Magazine
The document discusses three potential ideas for a music magazine: Electronic/Dance, Indie Rock, and Pop/Rap (Chart Music). For each idea, it describes the front cover image, target audience, style, and promotional offers that would be included. The magazine ideas are being planned using a "flat planning" method to organize content before production. Electronic/Dance would target 18-30 year olds and include DJ or artist interviews alongside music downloads. Indie Rock would feature bands and appeal more to 20-35 year olds, possibly including free CD offers. A Chart Music magazine would profile current popular artists and trends, aiming for a younger readership of 13-18 year olds with simple language.
Media genre powerpoint
This document discusses the genre of pop music. It outlines the conventions and codes of pop music, such as artists dressing in a stylish, fashionable way and portraying happy, perfect lives. Pop music magazines also use bright colors and feature attractive artists. The genre has a wide target audience of mostly 16-24 year olds. Key developments included artists in the 1950s-1980s that helped establish pop music styles and structures. Current popular artists mentioned include One Direction, Katy Perry, and Taylor Swift. The genre has mainstream appeal due to its popularity across radio stations.
Planning my music magazine
My magazine will target 21-year-old female students interested in alternative music and social causes. Titled "Alt Music Publication" or AMP, it will be a glossy monthly magazine that costs £4.50. Each issue will feature articles on up-and-coming indie/alternative artists, concerts, reviews of favorite bands, and fashion geared towards the target audience. It will aim to amplify lesser-known music and connect readers through a website and social media where they can discuss the magazine's content.
Task 5 pop music
Pop music originated in the 1950s and is now a very mainstream genre with many sub-genres like dance-pop and electropop. While pop started as acoustic music, today it is often seen as unoriginal. Pop appeals to both male and female audiences depending on the sub-genre. Choosing pop as a genre has strengths like name recognition, but also weaknesses since the market is saturated with other pop magazines.
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Target audience research
The target audience for electronic dance music (EDM) magazines is typically people ages 16-25. Specifically, readers of the UK dance magazine Mixmag tend to be 24 years old, mostly male (72%), and have a high disposable income that they spend on nights out, clothes, music, and technology. These readers are early adopters of new music and trends, constantly seeking out the newest music and clubs before they become mainstream. To attract this audience, the author plans to conduct surveys and interviews of EDM fans in this demographic to learn what draws them to magazines, and will apply a casual, informative style with bright colors and short text.
Target audience profile
The document discusses the demographics and psychographics of the target audience for a proposed electronic dance music (EDM) magazine. The target age is 16 and older due to EDM content. Both males and females are targeted, though males may prefer more aggressive genres. The target location is all of Britain. The target socio-economic class is D and E, which includes students and lower-income workers who can afford the £2-3 price. Psychographics include enjoying EDM, partying, social media, and producing music. The magazine will provide tutorials to appeal to these interests. An example target reader named Tommy is also described.
Pitch for music mag
The document proposes a new music magazine targeting 17-25 year olds, particularly male students and young professionals, with interests in music, arts, and extreme sports. The magazine would cover the latest bands, both famous and unsigned artists, through articles, photoshoots, and interviews in an informal, energetic style to attract and engage readers.
Magazines description
The document provides target audience analyses for three magazines:
1) 'We Love Pop' magazine targets females aged 11-16 in English-speaking countries who enjoy pop music and entertainment. Featuring pop stars like Niall Horan attracts fans.
2) Vibe magazine targets those aged 13-25 in English-speaking countries, especially black males and females, who enjoy rap and R&B. It attracts more people by featuring different music genres and personal details about artists.
3) Kerrang magazine mainly attracts white individuals aged 13-19 in European countries who identify as outcasts and enjoy rock/metal/punk music. However, its niche focus on one genre may limit its audience and profits
3 Ideas for Music Magazine
The document discusses three potential ideas for a music magazine: Electronic/Dance, Indie Rock, and Pop/Rap (Chart Music). For each idea, it describes the front cover image, target audience, style, and promotional offers that would be included. The magazine ideas are being planned using a "flat planning" method to organize content before production. Electronic/Dance would target 18-30 year olds and include DJ or artist interviews alongside music downloads. Indie Rock would feature bands and appeal more to 20-35 year olds, possibly including free CD offers. A Chart Music magazine would profile current popular artists and trends, aiming for a younger readership of 13-18 year olds with simple language.
Media genre powerpoint
This document discusses the genre of pop music. It outlines the conventions and codes of pop music, such as artists dressing in a stylish, fashionable way and portraying happy, perfect lives. Pop music magazines also use bright colors and feature attractive artists. The genre has a wide target audience of mostly 16-24 year olds. Key developments included artists in the 1950s-1980s that helped establish pop music styles and structures. Current popular artists mentioned include One Direction, Katy Perry, and Taylor Swift. The genre has mainstream appeal due to its popularity across radio stations.
Planning my music magazine
My magazine will target 21-year-old female students interested in alternative music and social causes. Titled "Alt Music Publication" or AMP, it will be a glossy monthly magazine that costs £4.50. Each issue will feature articles on up-and-coming indie/alternative artists, concerts, reviews of favorite bands, and fashion geared towards the target audience. It will aim to amplify lesser-known music and connect readers through a website and social media where they can discuss the magazine's content.
Task 5 pop music
Pop music originated in the 1950s and is now a very mainstream genre with many sub-genres like dance-pop and electropop. While pop started as acoustic music, today it is often seen as unoriginal. Pop appeals to both male and female audiences depending on the sub-genre. Choosing pop as a genre has strengths like name recognition, but also weaknesses since the market is saturated with other pop magazines.
Task 7 questionnaire results
The document summarizes the results of a 14 question questionnaire about preferences for a pop/chart music magazine. Key findings include: most respondents were female aged 16-23, popular artists included Ed Sheeran and Mumford & Sons, and cover options like bright colors, advertisements, and competitions were favored. Respondents would pay £1-3 and preferred magazine contents about artists, concerts, news, and interviews. A Rihanna cover was most appealing featuring an iconic figure in trendy style.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine distributed in London and other UK cities that targets people in their early 20s. New Musical Express (NME) is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers. MOJO is the world's largest UK music magazine that delivers journalism and photography to passionate music consumers. It has over 100,000 Twitter followers and 88,000 Facebook likes.
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Genre research
Classic Pop magazine targets middle-aged people who enjoy 1970s and 1980s synth-pop, ska, and indie rock genres. It features articles about classic artists from this era like Blondie and Pet Shop Boys, as well as current acts with similar styles. The magazine uses bold colors and large, dynamic photos on its covers and pages to draw readers in visually. It also employs clear, eye-catching fonts and includes multiple images and articles about related music to engage audiences.
Evaluation question 4
The target audience for the music magazine is teenagers and young adults ages 14-25, who are mainly middle class. Both males and females would be interested in learning about rock and indie music artists. While the artists featured are mainly white, the magazine hopes to appeal to people of all ethnicities who enjoy rock and indie music genres. The psychographic profile of the target audience includes those interested in music, sports, gaming, and who enjoy learning about new artists.
Market research
The document summarizes music magazines available in the UK. It discusses four magazines - Q, Mixmag, Classic Rock, and NME - that cover different music genres and are published by different companies. It also examines three major UK magazine publishers - Bauer Media, Time Inc., and Team Rock - and the variety of magazines they produce, including music, sports, and lifestyle titles. The document concludes by focusing on pop music magazines as inspiration for a magazine the author aims to create.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
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NME is a weekly music magazine owned by Time Inc that has been published since 1952. It targets mostly male readers aged 25 from the UK who are students or middle-class professionals. Two-thirds discover new music from NME ads. The magazine is free and funded through advertisements. It covers genres like indie, rock, and punk through print, online videos, and social media. Common advertisements promote movies, TV, phones, drinks, fast food, and upcoming concerts. The documenter chooses NME as inspiration for their own music magazine due to its focus on indie-rock music and appealing presentation.
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Presentation1.pptx q4
The document discusses the target audience for a proposed hip hop music magazine called "Revolt." The intended audience is described as people ages 16-30, targeting older teenagers and young adults. The magazine will appeal to those interested in hip hop music and culture, keeping readers informed about new artists, albums, interviews and competitions. While hoping to appeal to all ethnicities, the first issues will focus on black American and British models to launch the magazine successfully. Demographic statistics from a similar magazine help the author understand that the audience will likely be 21-29 year old males who enjoy hip hop music, concerts, freebies and social media.
Music Magazine Questionnaire
The document is a questionnaire for a music magazine targeted at teenagers and young adults interested in acoustic/indie music. It asks about preferences related to genre, potential magazine names, willingness to read a new magazine in the genre, price willing to pay, preferred article types, factors influencing purchase, appealing visual elements, artists to feature, and font preference. The questionnaire aims to gather information about the target audience's interests to help design the magazine.
Evaluation Question 4
Who would be the audience for your media product?
My answer to the fourth evaluation question for AS Media coursework
Presentation1.pptx q4
The document discusses the target audience for a proposed hip hop music magazine called "Revolt." The intended audience is people ages 16-30, targeting older teenagers and young adults interested in building confidence and independence. The magazine will appeal to those interested in the hip hop music world, keeping them informed about new artists, albums, interviews and competitions. While aiming to appeal to all ethnicities, the first issues will focus on black American and British models, with artists from varying backgrounds featured on covers. Demographic research shows the target audience is likely to be 21-29 year old males who enjoy hip hop music and activities like concerts and social media.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine founded in 2005 that is distributed in London and other UK cities, targeting people in their early 20s. NME is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers and 591,570 Facebook likes, targeting 25 year olds. Mojo targets an audience of 35 and over and has over 100,000 Twitter followers and 88,000 Facebook likes.
Audience profiling
The document discusses the target audience for a proposed pop music magazine. The primary target audience would be 18-24 year old heterosexual males and females. Secondary audiences could include LGBT individuals. The magazine aims to reflect the dominance of white artists in the pop genre. Several audience segmentation models (VAL, Young and Rubicam) are examined that classify audiences as Experiencers, Strivers, Mainstreamers or Explorers. Key attributes of Millennials (born early 1980s to 2000s) are outlined. Competitor publications like NME and Billboard are reviewed for inspiration regarding style and attracting a young audience to a pop music magazine.
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Evaluation question 4
The target audience for the media product is 15-30 year olds from Western countries like the USA, UK, and Europe, with a slight preference for males. They would have mid-to-high incomes and education levels. Specifically, the magazine focuses on rap, rock, and pop music, so the audience would be teens and young adults interested in those genres from Western cultures like the USA, UK, and Europe.
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Task 7 questionnaire results
The document summarizes the results of a 14 question questionnaire about preferences for a pop/chart music magazine. Key findings include: most respondents were female aged 16-23, popular artists included Ed Sheeran and Mumford & Sons, and cover options like bright colors, advertisements, and competitions were favored. Respondents would pay £1-3 and preferred magazine contents about artists, concerts, news, and interviews. A Rihanna cover was most appealing featuring an iconic figure in trendy style.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine distributed in London and other UK cities that targets people in their early 20s. New Musical Express (NME) is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers. MOJO is the world's largest UK music magazine that delivers journalism and photography to passionate music consumers. It has over 100,000 Twitter followers and 88,000 Facebook likes.
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Genre research
Classic Pop magazine targets middle-aged people who enjoy 1970s and 1980s synth-pop, ska, and indie rock genres. It features articles about classic artists from this era like Blondie and Pet Shop Boys, as well as current acts with similar styles. The magazine uses bold colors and large, dynamic photos on its covers and pages to draw readers in visually. It also employs clear, eye-catching fonts and includes multiple images and articles about related music to engage audiences.
Evaluation question 4
The target audience for the music magazine is teenagers and young adults ages 14-25, who are mainly middle class. Both males and females would be interested in learning about rock and indie music artists. While the artists featured are mainly white, the magazine hopes to appeal to people of all ethnicities who enjoy rock and indie music genres. The psychographic profile of the target audience includes those interested in music, sports, gaming, and who enjoy learning about new artists.
Market research
The document summarizes music magazines available in the UK. It discusses four magazines - Q, Mixmag, Classic Rock, and NME - that cover different music genres and are published by different companies. It also examines three major UK magazine publishers - Bauer Media, Time Inc., and Team Rock - and the variety of magazines they produce, including music, sports, and lifestyle titles. The document concludes by focusing on pop music magazines as inspiration for a magazine the author aims to create.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
Nme case study
NME is a weekly music magazine owned by Time Inc that has been published since 1952. It targets mostly male readers aged 25 from the UK who are students or middle-class professionals. Two-thirds discover new music from NME ads. The magazine is free and funded through advertisements. It covers genres like indie, rock, and punk through print, online videos, and social media. Common advertisements promote movies, TV, phones, drinks, fast food, and upcoming concerts. The documenter chooses NME as inspiration for their own music magazine due to its focus on indie-rock music and appealing presentation.
questionnaire task 8
The document discusses planning for a new music magazine targeting young adults interested in R&B and hip-hop music. It includes several questions to gather information about potential readers' music interests, spending habits related to music magazines, preferred magazine contents and designs. Key topics covered are determining reader demographics, pricing, popular music magazine brands, and content ideas around artists, music news and reviews, fashion, and live music events.
Presentation1.pptx q4
The document discusses the target audience for a proposed hip hop music magazine called "Revolt." The intended audience is described as people ages 16-30, targeting older teenagers and young adults. The magazine will appeal to those interested in hip hop music and culture, keeping readers informed about new artists, albums, interviews and competitions. While hoping to appeal to all ethnicities, the first issues will focus on black American and British models to launch the magazine successfully. Demographic statistics from a similar magazine help the author understand that the audience will likely be 21-29 year old males who enjoy hip hop music, concerts, freebies and social media.
Music Magazine Questionnaire
The document is a questionnaire for a music magazine targeted at teenagers and young adults interested in acoustic/indie music. It asks about preferences related to genre, potential magazine names, willingness to read a new magazine in the genre, price willing to pay, preferred article types, factors influencing purchase, appealing visual elements, artists to feature, and font preference. The questionnaire aims to gather information about the target audience's interests to help design the magazine.
Evaluation Question 4
Who would be the audience for your media product?
My answer to the fourth evaluation question for AS Media coursework
Presentation1.pptx q4
The document discusses the target audience for a proposed hip hop music magazine called "Revolt." The intended audience is people ages 16-30, targeting older teenagers and young adults interested in building confidence and independence. The magazine will appeal to those interested in the hip hop music world, keeping them informed about new artists, albums, interviews and competitions. While aiming to appeal to all ethnicities, the first issues will focus on black American and British models, with artists from varying backgrounds featured on covers. Demographic research shows the target audience is likely to be 21-29 year old males who enjoy hip hop music and activities like concerts and social media.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine founded in 2005 that is distributed in London and other UK cities, targeting people in their early 20s. NME is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers and 591,570 Facebook likes, targeting 25 year olds. Mojo targets an audience of 35 and over and has over 100,000 Twitter followers and 88,000 Facebook likes.
Audience profiling
The document discusses the target audience for a proposed pop music magazine. The primary target audience would be 18-24 year old heterosexual males and females. Secondary audiences could include LGBT individuals. The magazine aims to reflect the dominance of white artists in the pop genre. Several audience segmentation models (VAL, Young and Rubicam) are examined that classify audiences as Experiencers, Strivers, Mainstreamers or Explorers. Key attributes of Millennials (born early 1980s to 2000s) are outlined. Competitor publications like NME and Billboard are reviewed for inspiration regarding style and attracting a young audience to a pop music magazine.
Final proposal
The document discusses plans for a new rock music magazine called Unplugged. It will be published monthly and focus on the rock genre. The magazine aims to promote individuality and acceptance within the rock community. It will include articles on concerts, interviews, and CDs to attract both new and experienced fans. The target audience is teenagers and young adults who can't afford weekly magazines. Color schemes and cover items like posters and vouchers will be used to attract readers. The first cover will feature the indie rock band Fields of Glass and their lead singer Brooklynn.
Audience profile
The document discusses research into the target audience for a new music magazine. The target audience is both male and female aged 16-23 primarily from a British ethnic background. It provides a profile of Ed Sheeran and his stereotypical fan as well as a profile of Ella Clayton, a 16 year old female, as examples of the target audience. Ella's profile outlines her interests in fashion, music, and specific artists that align with the magazine's pop/chart focus.
Question 2 ev
The document discusses how a media product represents social groups. It summarizes that young people are often portrayed negatively in the media, as violent and reckless, and that the magazine aims to appeal to this demographic. Specifically, the magazine features rock music content, as this genre is often experimented with by teenagers. While the target audience includes both males and females, rock music is typically associated more with males. The magazine does not target specific social groups but rather aims to please all teenagers interested in rock music. It includes rebellious content like an interview about a band fight that would interest its young readership.
Market research
The document discusses different youth subcultures in the UK and their interests and styles. It lists various tribes such as punks, geeks, cosplayers, fan girls, sports junkies, makers, activists, urban artists, scenesters, trendies, vloggers, hypebeasts, hipsters, and more. Each tribe is described briefly, focusing on their core interests, passions, and how they express their identities through clothing, music, and media preferences. The document serves as a reference for understanding different UK youth cultures and subcultures.
Evaluation question 4
The target audience for the media product is 15-30 year olds from Western countries like the USA, UK, and Europe, with a slight preference for males. They would have mid-to-high incomes and education levels. Specifically, the magazine focuses on rap, rock, and pop music, so the audience would be teens and young adults interested in those genres from Western cultures like the USA, UK, and Europe.
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Общая информация об иностранных языках в нашей школе
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Similar to Eclectic’ proposal
Mission statement & target audience profile
Presidential is a music magazine focused on the hip-hop genre. It aims to promote both established and up-and-coming artists while challenging stereotypes about the genre. The target audience is 15-25 year olds who are passionate about hip-hop music and the culture. They use music to express themselves and enjoy sharing new music with friends. Presidential will provide news, reviews, interviews and competitions to engage and entertain readers each month both in print and online.
Presentation1.pptx q4
The document discusses the target audience for a proposed hip hop music magazine called "Revolt." The intended audience is described as people ages 16-30, targeting older teenagers and young adults. The magazine will appeal to those interested in hip hop music and culture, keeping readers informed about new artists, albums, interviews and competitions. While aiming to appeal to all ethnicities, the first issues will focus on black American and British models to launch the magazine successfully. Demographic statistics from an existing hip hop magazine are provided to help define the target audience.
The pitch
The document outlines plans for a new indie rock magazine called Monotone. It will focus on both new and classic indie rock artists. The magazine will be published monthly and cost around £3. It will include news, new music releases, concert tickets, interviews, and reviews. The goal is to provide readers with exposure to current and foundational indie rock music.
The pitch
The document outlines plans for a new music magazine called Monotone focused on indie rock music. Key details include:
- The magazine will be published monthly and cost £3, featuring new music releases, concert listings, and deals.
- It will have a black and white aesthetic with occasional splashes of color to represent featured artists.
- Photographic plans emphasize a gritty, authentic style through natural lighting and locations that capture the indie scene.
Representation
My media product represents the social group of indie alternative males and females aged 16-24. I show this through the language, imagery, and visuals in my magazine that feature models and music appealing to this group. The magazine caters to their interests in grunge, hardcore, art, fashion, and wide range of music styles. It aims to help them express their individuality and stand out from mainstream groups by following stereotypes of what indie alternatives typically like through mood boards and content in the magazine.
Market research (3)
The document summarizes market research conducted on several major UK music magazines, including NME, Kerrang, Mojo, Q, and Classic Rock. It provides information on each magazine's ownership, readership demographics, circulation numbers, mission statements, and descriptions of their typical readers. The research was intended to help understand the different music magazine options available in the UK market.
Magazine Market Research
The document summarizes market research conducted on several UK music magazines, including Kerrang!, NME, Mojo, Q, and Classic Rock. It provides information on the target demographics, missions, and typical readers of each magazine. Key details are given on circulation numbers, readership ages, gender breakdowns, and the types of music fans that each magazine aims to reach.
Kerrang!
The document discusses a magazine targeted at 15-24 year old males interested in rock music genres like metal, punk, and alternative. It describes the magazine's content such as advertisements, band interviews, and columns related to music. The language uses informal terminology and swearing to match the target audience. Artists are portrayed in a masculine way, and advertisements feature albums, concerts, clothing, and technology to appeal to the lifestyle of music-obsessed readers. Circulation and readership figures are provided to show the magazine's audience size.
Evaluation Question 4
The target audience for the media product is 18-year-old Amy, a student living in Yorkshire, England. As a typical teenager, Amy spends her weekends socializing with friends at nightclubs and bars, and enjoys gossiping about music during breaks at her café job. Music plays a central role in Amy's life as she listens to charts weekly, watches music shows, and uses music to relax from stress.
International publishing company
IPC has published magazines for various audiences over the years, most popularly women's home/lifestyle magazines and men's sports magazines. Currently, IPC only publishes two music magazines - NME and Uncut - despite publishing many magazines in other genres like shooting. There is opportunity for IPC to publish more music magazines, particularly targeting teenagers, as music is popular among teens yet IPC only publishes one teen magazine. Alternative publishers like Bauer may be more appropriate for a new music magazine as they own Q magazine and are experienced in reaching audiences across different media. Madavor Media is also a potential publisher as they target passionate music fans and musicians/students internationally and already publish one jazz magazine.
Slideshare
The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at £3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.
Music Magazine Analysis
This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.
Dddddd
The target audience for the magazine is primarily males aged 15-40 who are white/English. They enjoy rock music genres like alternative and indie, use social media, enjoy fashion/films/gigs, and would fall in the C2-B income brackets. The secondary audiences are females who enjoy rock music and older adults aged 20-40 who are passing their music tastes to younger generations. The primary audience VAL type is "Fun/Atics" - fun-seeking and active young people, while secondary types include "Priority Parents" and "Fulfillers".
Magazine Pitch
The document outlines the pitch for a new bi-weekly music magazine called Ciretone. Some key details include:
- Ciretone will cover both established and up-and-coming artists across genres like rock, pop, hip-hop and electronic music.
- The target readership is 15-30 years old, split evenly between male and female, who listen to music daily and regularly attend concerts.
- The mission is to be a major source of music industry news, interviews, reviews and information appealing to both young and old readers.
Proposal
The proposed music magazine is called "URBAN TRACKS" and will focus on urban music genres like rap and R&B. It will be published monthly to provide the latest news each month. The magazine will promote equal rights and present artists as stylish, unique, independent, and hardworking. The target audience is 16-22 year olds interested in urban music and fashion. The magazine content will include articles on artists and music awards based on rap and R&B genres.
Presentation
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
Unheard’
The document outlines a pitch for a music magazine called "UNHEARD" that will feature lesser known rock, indie, alternative, and metal artists. The target audience is teenagers and young adults who enjoy those genres of music. UNHEARD will profile up-and-coming bands to introduce readers to new talent. It will also offer discounts, downloads, and tickets to build an engaged audience. The magazine will have content like reviews, interviews, and photos to spotlight new artists within the described music styles.
Unheard
The document outlines a pitch for a music magazine called "UNHEARD" that will feature lesser known rock, indie, alternative, and metal artists. The target audience is teenagers and young adults who enjoy those genres of music. UNHEARD will profile up-and-coming bands to introduce readers to new talent. It will also offer discounts, downloads, and tickets to build an engaged audience. The magazine will have content like reviews, interviews, and photos to spotlight new artists within the described music styles.
Unheard (1)
The document proposes a music magazine called "UNHEARD" that will feature unsigned and lesser known artists in genres like rock, indie, alternative, and metal. The magazine aims to appeal to teenagers and young adults interested in discovering new music. It will provide album and concert reviews, interviews with featured artists, discounts on music, and more. The target reader is described as a young music enthusiast looking to expand their musical knowledge beyond mainstream artists. Font, imagery, and color schemes from sample magazine covers are analyzed for inspiration on designing an appealing front cover for "UNHEARD".
Market research
This document summarizes market research on music magazines in the UK. It provides details on four magazines - Q, Mixmag, Classic Rock, and NME - including their target audiences and publishers. It also examines three publishers - Bauer Media, Time Inc. and Team Rock - and the variety of magazines they produce. Finally, it focuses on the genre of pop magazines, analyzing Top of the Pops, Q, and We Love Pop in terms of their content and target demographics.
Similar to Eclectic’ proposal (20)
Eclectic’ proposal
- 1. ‘Eclectic’ proposal By Harpreet Chahal
- 2. EclecticWho is the target audience? 16-23 year olds Interested in music of varied genres Interested in what’s in the charts Both genders male and female.
- 3. EclecticHow is music incorporated into their lives? Listening to the radio Watching music channels such MTV, 4Music, Kiss etc. Listen to iPods and MP3 players often. Know of the latest music through iTunes, YouTube, music channels etc. Buying music magazines
- 4. EclecticHow will your music magazine address your target audiences’ needs? Cover a variety of genres. Feature big stories about these artists. Consistent and recognisable colour scheme and logo. Regular features such as single and album charts, latest gigs and competitions, fans can write their own articles on their favourite artists. Reviews of singles and albums, reviews of live gigs.
- 5. Eclectic How will your magazine stand out from the others? Most of the music magazines out there at the moment consists of one genre, whereas my music magazine will cover a range of different genres. Will be cheaper than the other magazines out there.