Echoes Marketing Solutions is a startup providing strategic marketing, communication, and integration tools to amplify brands. With over 15 years of experience working with over 100 brands, Echoes attempts to reflect each brand's essence in its events, social media campaigns, and marketing activations. Echoes operates using market intelligence and insights from stakeholders to co-create engaging communications and integrations that "amplify brands' buzz."
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
This document provides an overview of a post graduate diploma program in PR and exhibitions management. The first lecture introduces marketing public relations (MPR) and discusses understanding audience behavior and information dissemination. It also covers managing PR activities like trade shows, press conferences, and news articles. The lecture teaches how MPR can add value through building credibility, trust and long-term relationships. The assignment is due after the next course.
Creative Strategy: Implementation and Evaluation Rahul Barwe
The document discusses creative strategy implementation and evaluation. It first covers analyzing different types of advertising appeals like rational, emotional, and mixed appeals. It then discusses execution styles for print ads like headlines, visuals, and layout. For TV commercials, it outlines aspects of pre-production, production, and post-production. Finally, it discusses how clients should evaluate creative work based on consistency with brand objectives, convincing messaging, and targeting the right audience.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
The document provides an overview of key concepts in media planning and buying, advertising, marketing, and public relations. It discusses defining advertising, the components of marketing and public relations, types of media, and factors that make an ad effective. It also covers media objectives, strategies for targeting audiences and timing, and how media planning fits into the advertising process.
Marketing communications aim to inform, persuade, and remind consumers about products and brands. They include advertising, sales promotion, public relations, direct marketing, and personal selling. The key steps in developing an integrated marketing communications plan are to identify the target audience, determine communication objectives, design the message, select channels, and measure results. Companies can use push strategies directed at retailers or pull strategies creating demand among consumers. The AIDA model outlines the stages of consumer involvement from awareness to action.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
This document provides an overview of a post graduate diploma program in PR and exhibitions management. The first lecture introduces marketing public relations (MPR) and discusses understanding audience behavior and information dissemination. It also covers managing PR activities like trade shows, press conferences, and news articles. The lecture teaches how MPR can add value through building credibility, trust and long-term relationships. The assignment is due after the next course.
Creative Strategy: Implementation and Evaluation Rahul Barwe
The document discusses creative strategy implementation and evaluation. It first covers analyzing different types of advertising appeals like rational, emotional, and mixed appeals. It then discusses execution styles for print ads like headlines, visuals, and layout. For TV commercials, it outlines aspects of pre-production, production, and post-production. Finally, it discusses how clients should evaluate creative work based on consistency with brand objectives, convincing messaging, and targeting the right audience.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
The document provides an overview of key concepts in media planning and buying, advertising, marketing, and public relations. It discusses defining advertising, the components of marketing and public relations, types of media, and factors that make an ad effective. It also covers media objectives, strategies for targeting audiences and timing, and how media planning fits into the advertising process.
Marketing communications aim to inform, persuade, and remind consumers about products and brands. They include advertising, sales promotion, public relations, direct marketing, and personal selling. The key steps in developing an integrated marketing communications plan are to identify the target audience, determine communication objectives, design the message, select channels, and measure results. Companies can use push strategies directed at retailers or pull strategies creating demand among consumers. The AIDA model outlines the stages of consumer involvement from awareness to action.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
The document provides an overview of the MKTG 1 Principles of Marketing course taught by Roxanne Tan. It includes:
- An introduction to the course description, objectives, and grading system.
- Definitions of marketing from various experts that focus on satisfying customer needs through exchange.
- Explanations of the 3 components of marketing: sales, market share, and profit.
- Descriptions of the 4Ps and 4Us frameworks for increasing sales volume.
- Discussions of different marketing philosophies like production, product, selling, and marketing concepts.
- An overview of marketing challenges today and key trends/forces shaping the new marketing landscape.
Before launching your next advertising campaign, learn how to evaluate advertisers and increase the chances of a successful campaign. This class will cover the basic terms used by advertisers to present and sell advertising space, and how you can use the information to compare advertising opportunities.
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
Marketing involves fulfilling customer needs by creating and delivering relevant products and services. Successful marketing requires understanding consumers and the market environment. The marketing process includes innovation to create new brands, managing existing brands, and consolidating and diversifying brands over time. Developing new concepts involves screening ideas, testing concepts with consumers, and developing the optimal marketing mix of product, price, place, and promotion. Communication and sales promotion are also essential to attract customers and push brands into the market. Overall marketing aims to deliver a consistent brand identity that resonates with target audiences.
This document provides steps for developing an effective social media advertising strategy and measurement plan:
1. Define goals and metrics for measuring success. Identify target audiences and competitors. Develop messaging that provides value to influencers and consumers.
2. Choose appropriate social media channels aligned with each audience. Leverage influencers to spread messaging.
3. Create a campaign with a clear call to action, budget, and sustainability plan. Monitor performance against goals and adjust strategy based on results.
The document discusses integrated marketing communications (IMC), which involves planning, creating, integrating, and implementing diverse marketing communication forms delivered over time to target customers. IMC aims to enhance brand equity by increasing brand awareness, building positive brand image and associations. The document also examines how positioning and targeting inform IMC efforts, the communication process of meaning creation, and techniques for effective persuasion.
This document discusses using the internet and interactive media in integrated marketing communications (IMC). It outlines objectives of using the internet in IMC such as creating awareness, interest, and brand image. Both advantages like targeting audiences and disadvantages like lack of validity are covered. Different forms of internet advertising and ways to measure effectiveness like metrics from IAB are also outlined. The conclusion states that while promising, interactive media have not yet reached their full potential or mass acceptance.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
Super valu dr pepper customer segmentationbksigler
This document discusses strategies for developing customer relationships by understanding shopper behavior. It recommends segmenting customers based on demographics, shopping habits, and brand preferences. Key strategies include developing customized marketing plans for each segment, focusing on both short-term sales initiatives and long-term initiatives to build customer loyalty over time. The goal is to work closely with customers to better meet shopper needs and drive profitable volume.
The document discusses consumer behavior and the consumer decision process. It describes the stages consumers go through when making purchase decisions: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. It also discusses psychological factors that influence each stage like motivation, perception, attitudes, and learning. Finally, it covers a variety of influences on consumer behavior such as culture, reference groups, and marketing communications.
1) Sport sponsorship can help companies heighten visibility, shape consumer attitudes, and communicate commitment to a lifestyle.
2) There are many benefits to sponsorship, including wide exposure from events, vast publicity opportunities, and the ability to target communications by age, income, geography and gender.
3) Originally dominated by beer and tobacco, the biggest sponsors now include packaged goods, retail, and financial services. Measurement of sponsorship effectiveness can be challenging but sales metrics provide some insights.
The document discusses how marketing, public relations, and audience (MPR) adds value by building credibility, trust, and long-term relationships. It outlines tools used in MPR like sponsorship, brand partnerships, client lists, case studies and more to build credibility through third party associations. Six drivers of trust - stability, innovation, relationships, practical value, vision and competence - are examined. Finally, developing long-term relationships through customer service, loyalty programs, CSR initiatives and personal engagement are covered.
Creative strategy: planning and developmentRahul Barwe
The document discusses various aspects of developing creative advertising strategies and tactics. It describes creative strategy as generating unique ideas to solve communication problems. It then outlines several creative processes models, including Young's which involves immersion, digestion, incubation and illumination. Wallas' model includes preparation, incubation, illumination and verification. The document also discusses account planning, the role of the creative brief, positioning and finding a unique selling proposition.
This document discusses Deutsche Post DHL's social media initiative to create transparency, limit risks, and leverage opportunities in social media. It provides an overview of the initiative's objectives and challenges given DPDHL operates in 220 markets. It also outlines the tools and coordinated workflow between corporate, business unit, and country levels to develop social media strategies and consistently manage official DPDHL presences across platforms.
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
This document provides guidelines for developing an effective brand positioning strategy. It discusses how brand positioning needs to evolve over different phases of a product's lifecycle. A strong brand framework is important to ensure consistency across all customer touchpoints. Great brands offer rational, emotional, and personality benefits that create loyal relationships. The approach involves collaborative research to uncover insights, develop ideas and directions. Stimulus like ads and packaging are tested to determine the positioning. The outcome defines the brand differentiators, personality, and executional guidance so the brand strategy can be successfully implemented. An example case study shows how this process helped develop a new consumer brand for a bakery supplying retailers.
This workshop was created to provide a framework for thinking about and measuring marketing investment.
For more marketing advice, contact info@hawkpartners.com
An Investigation into the relationship between objectives of each business unit using social media, the strategies they use and the measures to define success
Author: Wendy Cukier, Brenda Nadjiwan, Dave Crisp, Michael Bach, Beth Grudzinski
Description:
An Interesting Panel discussion including senior diversity representatives from KPMG and TD Bank Financial Group followed the opening sessions, focused on how diversity is actually being moved forward in these organizations. Session 1: Dr. Wendy Cukier: The Diversity Lens: Leading Practices in Recognizing the Benefits of Diversity, Session
The document provides an overview of the MKTG 1 Principles of Marketing course taught by Roxanne Tan. It includes:
- An introduction to the course description, objectives, and grading system.
- Definitions of marketing from various experts that focus on satisfying customer needs through exchange.
- Explanations of the 3 components of marketing: sales, market share, and profit.
- Descriptions of the 4Ps and 4Us frameworks for increasing sales volume.
- Discussions of different marketing philosophies like production, product, selling, and marketing concepts.
- An overview of marketing challenges today and key trends/forces shaping the new marketing landscape.
Before launching your next advertising campaign, learn how to evaluate advertisers and increase the chances of a successful campaign. This class will cover the basic terms used by advertisers to present and sell advertising space, and how you can use the information to compare advertising opportunities.
This document provides an overview of communications with target audiences. It discusses identifying target audiences and their needs through tools like CRM, customer surveys, and social media. It also covers selecting communication channels using the marketing mix framework of product, price, place, and promotion. Finally, it discusses shaping messages based on an organization's vision, mission, and values. The document includes an example case study of how Mission Hills Golf Club uses various PR tools to communicate with its target audiences.
Marketing involves fulfilling customer needs by creating and delivering relevant products and services. Successful marketing requires understanding consumers and the market environment. The marketing process includes innovation to create new brands, managing existing brands, and consolidating and diversifying brands over time. Developing new concepts involves screening ideas, testing concepts with consumers, and developing the optimal marketing mix of product, price, place, and promotion. Communication and sales promotion are also essential to attract customers and push brands into the market. Overall marketing aims to deliver a consistent brand identity that resonates with target audiences.
This document provides steps for developing an effective social media advertising strategy and measurement plan:
1. Define goals and metrics for measuring success. Identify target audiences and competitors. Develop messaging that provides value to influencers and consumers.
2. Choose appropriate social media channels aligned with each audience. Leverage influencers to spread messaging.
3. Create a campaign with a clear call to action, budget, and sustainability plan. Monitor performance against goals and adjust strategy based on results.
The document discusses integrated marketing communications (IMC), which involves planning, creating, integrating, and implementing diverse marketing communication forms delivered over time to target customers. IMC aims to enhance brand equity by increasing brand awareness, building positive brand image and associations. The document also examines how positioning and targeting inform IMC efforts, the communication process of meaning creation, and techniques for effective persuasion.
This document discusses using the internet and interactive media in integrated marketing communications (IMC). It outlines objectives of using the internet in IMC such as creating awareness, interest, and brand image. Both advantages like targeting audiences and disadvantages like lack of validity are covered. Different forms of internet advertising and ways to measure effectiveness like metrics from IAB are also outlined. The conclusion states that while promising, interactive media have not yet reached their full potential or mass acceptance.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
Super valu dr pepper customer segmentationbksigler
This document discusses strategies for developing customer relationships by understanding shopper behavior. It recommends segmenting customers based on demographics, shopping habits, and brand preferences. Key strategies include developing customized marketing plans for each segment, focusing on both short-term sales initiatives and long-term initiatives to build customer loyalty over time. The goal is to work closely with customers to better meet shopper needs and drive profitable volume.
The document discusses consumer behavior and the consumer decision process. It describes the stages consumers go through when making purchase decisions: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. It also discusses psychological factors that influence each stage like motivation, perception, attitudes, and learning. Finally, it covers a variety of influences on consumer behavior such as culture, reference groups, and marketing communications.
1) Sport sponsorship can help companies heighten visibility, shape consumer attitudes, and communicate commitment to a lifestyle.
2) There are many benefits to sponsorship, including wide exposure from events, vast publicity opportunities, and the ability to target communications by age, income, geography and gender.
3) Originally dominated by beer and tobacco, the biggest sponsors now include packaged goods, retail, and financial services. Measurement of sponsorship effectiveness can be challenging but sales metrics provide some insights.
The document discusses how marketing, public relations, and audience (MPR) adds value by building credibility, trust, and long-term relationships. It outlines tools used in MPR like sponsorship, brand partnerships, client lists, case studies and more to build credibility through third party associations. Six drivers of trust - stability, innovation, relationships, practical value, vision and competence - are examined. Finally, developing long-term relationships through customer service, loyalty programs, CSR initiatives and personal engagement are covered.
Creative strategy: planning and developmentRahul Barwe
The document discusses various aspects of developing creative advertising strategies and tactics. It describes creative strategy as generating unique ideas to solve communication problems. It then outlines several creative processes models, including Young's which involves immersion, digestion, incubation and illumination. Wallas' model includes preparation, incubation, illumination and verification. The document also discusses account planning, the role of the creative brief, positioning and finding a unique selling proposition.
This document discusses Deutsche Post DHL's social media initiative to create transparency, limit risks, and leverage opportunities in social media. It provides an overview of the initiative's objectives and challenges given DPDHL operates in 220 markets. It also outlines the tools and coordinated workflow between corporate, business unit, and country levels to develop social media strategies and consistently manage official DPDHL presences across platforms.
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
This document provides guidelines for developing an effective brand positioning strategy. It discusses how brand positioning needs to evolve over different phases of a product's lifecycle. A strong brand framework is important to ensure consistency across all customer touchpoints. Great brands offer rational, emotional, and personality benefits that create loyal relationships. The approach involves collaborative research to uncover insights, develop ideas and directions. Stimulus like ads and packaging are tested to determine the positioning. The outcome defines the brand differentiators, personality, and executional guidance so the brand strategy can be successfully implemented. An example case study shows how this process helped develop a new consumer brand for a bakery supplying retailers.
This workshop was created to provide a framework for thinking about and measuring marketing investment.
For more marketing advice, contact info@hawkpartners.com
An Investigation into the relationship between objectives of each business unit using social media, the strategies they use and the measures to define success
Author: Wendy Cukier, Brenda Nadjiwan, Dave Crisp, Michael Bach, Beth Grudzinski
Description:
An Interesting Panel discussion including senior diversity representatives from KPMG and TD Bank Financial Group followed the opening sessions, focused on how diversity is actually being moved forward in these organizations. Session 1: Dr. Wendy Cukier: The Diversity Lens: Leading Practices in Recognizing the Benefits of Diversity, Session
Apprendre à distance : quels usages des robots de téléprésence?
29ème colloque PROMOSCIENCES
31 mai - 2juin 2016 Faculté des sciences - Université de Montpellier
«Pédagogies innovantes et numériques :e-lusions, pertinences, mise en œuvre»
ICICI Prudential Life Insurance is looking to expand into rural markets in select states in India. They want to target rural affluent customers in the SEC R1 and R2 categories. Their objective is to launch ICICI Prudential as a trusted and credible life insurance company for this target segment. The presentation discusses using various market research tools and frameworks to select priority districts and villages, understand customer needs and perceptions, and develop a brand communication strategy tailored for rural audiences.
The document provides an introduction to Impresario Group of Companies, an events firm with over 17 years of experience and 500 years of cumulative team experience. It operates 7 group firms focused on events, celebrity management, weddings, high-net-worth clients, and intellectual properties. The group has executed over 12,000 national and international events across various areas including MICE events, productions, special projects, brand activations, and audiovisual solutions for clients in various industries.
This document discusses meetings in a business context. It poses a series of questions about the purpose, preparation, and effectiveness of meetings. It questions whether meetings have clear objectives, whether thorough preparation is done, and whether the costs of meetings are justified by the returns. It suggests that further inspiration on improving meetings can be found by contacting the Business Speak program.
Presentation of video wiki developed at Université Claude Bernard Lyon1Christophe Batier
The document summarizes a presentation given by Christophe Batier from Université Claude Bernard Lyon1 in France. It discusses the university's video wiki project, which was developed to help students build creative and other skills. It also describes the university's homemade learning management system called SPIRAL, which has been in use since 2003 and currently has over 5,000 courses and 7,000 daily connections. Finally, it discusses how SPIRAL and social networks can be used to transition from a traditional teaching model to a more collaborative model focused on student involvement.
Conneqt Solutions is a collaborative consultancy forum for Entrepreneurs, Startups, Small & Medium Businesses as well as NGOs to achieve their potential
SEM San Diego: Search & Social w Gary WareGary Ware
This document discusses integrating a multi-channel marketing strategy. It covers understanding the consumer decision journey across search and social media channels. It emphasizes that search is key in all stages of the consumer funnel, while social plays a big role in awareness. The document recommends developing a unified strategy that aligns content and messaging across paid, owned and earned channels. It introduces i.d.e.a. as an agency that delivers integrated marketing solutions to move people, products and culture.
This document summarizes the social media services offered by an agency including strategy and consulting, software integration, custom development, and media services. It provides examples of how the agency helps move clients along an evolutionary path from content to community building to fully integrating social media. Services include social media outposts, CRM integration, loyalty programs, custom development, and advertising. Analytics and reporting, brand protection, advocacy modeling, and examples of branded social media properties are also summarized.
Differences between advertising and demand marketingKevin Kerner
This document summarizes the key differences between advertising and demand marketing roles. It discusses how advertising focuses on brand awareness while demand marketing focuses on consideration, purchase, onboarding and customer service for specific products or solutions. It also outlines how digital media can support both brand advertising through general paid media strategies, as well as demand marketing through micro-targeted tactics. Finally, it provides lessons learned around integrating branding and demand tactics, including the need for tight coordination between agencies and measurement of front and back end systems.
Kolota Creative Marketing provides innovative marketing and communications solutions through a full range of services. They can help solve marketing problems at any level in an organization through three service modules tailored for senior leadership, functional managers, and product/program managers. With over 25 years of experience, Kolota has developed marketing solutions for 35 companies across multiple business sectors. Their approach involves immersing themselves to understand a client's "Brand DNA" and position them for maximum marketing returns.
Social CRM strategies aim to improve customer experience through an integrated dialogue between companies and customers across social media. SoCRM is a solution that collects relevant brand, marketing, sales and customer service data from supported social networks. It offers social media monitoring and CRM functionality like segmentation, discussion analysis and configurable dashboards. This helps analyze marketing effectiveness, brand awareness, reputation and sales from social media interactions.
This document provides an overview of branding and marketing services offered by SimplyD.com. It begins with defining what a SuperBrand is and the benefits they provide consumers. It then discusses the company's experience working with top brands and outlines their strategic approach involving understanding the brand, industry and consumer. Several case studies and design samples are provided to showcase their work. Contact information is provided at the end. The summary captures the key points about the company's offerings and experience in 3 sentences or less.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
The Marx Group - Marketing Synergy Seminar SEMA 2011 The Marx Group
This document discusses how to build synergy between marketing campaigns. It recommends having a ready, aim, fire strategy with practical goals, audiences, and timeline. The presenter emphasizes having an aligned internal team and clear value proposition. Synergy involves integrating different tools like advertising, PR, social media, and collateral around consistent branding and messaging. Examples show how to tie these channels together instead of operating them separately. The presentation provides tips for synergistic thinking across various marketing functions to maximize impact.
Using the Voice of the Customer to Inform Marketing EffortsEndeavor Management
The document provides an overview of using experience mapping to inform marketing efforts at MD Anderson Cancer Center. It discusses marketing's role in focusing on the customer experience and differentiating the institution. It then describes how MD Anderson used experience mapping to gain insights from patients to improve specific clinical areas like the gynecology clinic and pediatric proton therapy center. Experience mapping involved interviewing patients, physicians, and staff to map out the patient journey and identify opportunities. This led to targeted actions plans and measurable results, including increased online traffic, self-referrals, and donations. Tools are also presented for implementing experience mapping, such as developing study materials, recruiting patients, analyzing data, and facilitating action planning workshops.
Using the Voice of the Customer to Inform Marketing EffortsEndeavor Management
The document discusses using experience mapping to inform marketing efforts at healthcare organizations. It provides an overview of experience mapping, including conducting interviews with patients, families, and physicians to understand their entire journey and map out touchpoints. This helps identify insights, opportunities for improvement, and informs the development of marketing messages and strategies. A case study of MD Anderson Cancer Center is also discussed, where experience mapping is used prior to every marketing campaign to position marketing as a strategic partner.
This document provides an overview of graphic design, including definitions, objectives, specialized areas, applications, and employment opportunities. It defines graphic design as a visual language used to convey messages through the creation and organization of visual elements. The document outlines several major specialized areas of graphic design such as advertising, branding, identity design, and environmental design. It also discusses applications within these areas and potential employment in design studios, agencies, and corporate design departments.
2011.03 Stephan Noller - Moving from Performance Marketing to Branding Optimi...ARBOinteractive Polska
This document discusses the future of digital branding and predictive behavioral targeting. It argues that digital marketing is on the verge of evolution beyond click-through rates (CTRs) and cost-per-actions (CPAs). The author advocates for addressing the "clicks in the user's head" through brand awareness and effects. Their company, nugg.ad, has created a platform to help measure brand performance and optimize branding campaigns across publishers using predictive profiling and standardized surveys. A branding campaign for L'oreal is highlighted that achieved significant awareness and purchase intent metrics through their open targeting platform and approach.
This document discusses social media marketing ROI and how to measure it. It outlines that (1) social media marketing is about customer engagement, content relevance, trust-building and technology adoption which require time and investment; (2) while most social media programs don't measure ROI, it is possible to do so by tracking both social and media objectives and measures like reach, awareness, engagement, advocacy and influence; (3) parameters to measure social impact differ from traditional media but measuring social media ROI requires a combination of both.
The document discusses advertising and provides definitions and frameworks for developing advertising programs. It defines advertising and outlines the five M's model for developing an advertising program: Mission (objectives), Money (budget), Message, Media, and Measurement. It then provides details on each step, including generating messages deductively using a framework of expected rewards and experiences. Overall, the document provides guidance on conceptualizing and planning a comprehensive advertising program using established models and best practices.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...Rowan Hetherington
The document discusses the need to reimagine marketing using an integrated planning system approach. It outlines five steps for the integrated planning system: 1) understand inputs like the digital landscape and business priorities; 2) define objectives and key constituencies; 3) employ listening strategies like social media monitoring; 4) create a management plan; and 5) implement systemic changes across the marketing system. The appendix provides resources on IBM's marketing solutions and sources for further information.
View integrated marketing communications (imc) part 1naveenmike963
This document discusses integrated marketing communications (IMC) and the process of developing effective communication strategies. It covers:
1. The key aspects of IMC including coordinating all promotional activities across the marketing communications mix.
2. The steps to developing effective communication, which are identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Additional details on setting promotional budgets, promotion mix strategies including push and pull approaches, and the product life cycle.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
The document discusses AT&T's strategy to shift from traditional advertising to content marketing. It advocates creating and distributing original content to build relationships with customers and influence their purchasing decisions. The summary highlights that content marketing involves positioning the brand as an expert through things like articles, videos, and reports. It also notes the need to develop consistent messaging and distribute content across various channels to engage the right audiences.
This document provides an overview of advertising by defining it, outlining its key components and roles, describing common types, and identifying important players. Advertising is a form of paid communication designed to inform and persuade a large audience. It has marketing, communication, economic, and societal roles. Common types include brand, retail, direct response, and nonprofit advertising. Key players in advertising include advertisers, agencies, media companies, suppliers, and audiences. Integrated marketing communication and globalization are current industry trends. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired audience response.
This document proposes a fashion event to break the Guinness World Record for the longest catwalk marathon. Some key details:
- The event, called Fashion 20-20, will take place in Mumbai on November 1, 2010 and feature over 300 models, 22 designers, and 10+ hours of continuous fashion shows.
- The current record was set in 2005 in London at 10 hours. Fashion 20-20 aims to surpass this with over 10.5 hours of shows.
- Major designers like Rohit Verma have been confirmed to participate. Sponsorship opportunities are available, with different levels of branding and media inclusion benefits.
- Extensive media promotions are planned through partnerships with Guinness
Wizcraft International Entertainment credentials 2014Praful Baweja
Wizcraft has extensive experience planning and executing events for many major brands such as Nike, Adidas, Herbalife, Toyota, and more. They have organized various types of events including product launches, conferences, incentive programs, and promotional activities. Wizcraft provides end-to-end event management services including concept development, planning, production, and on-site support. They have a proven track record of successfully managing large-scale international events.
The document outlines the process for redeeming a gift voucher on the Ticketplease website. It involves logging into the website, selecting a movie, cinema, and seats, entering contact details, applying a promo code under exclusive offers to receive a discount, selecting from available deals with partners, and completing the booking. Upon completion, an order confirmation is sent by email and SMS, and cancellations also generate a page and notifications.
Introduction to Ticketplease - one of India's Largest Ticketing Solution Prov...Praful Baweja
TicketPlease.com is the 2nd largest online ticketing portal in India with reach to over 95% of India's mobile population. They partner with major telecom operators, banks, and technology companies to offer tickets and provide event management services. Their services include online and mobile ticketing, cashless payments, RFID wristbands, social media integration, audience profiling, and customer support. They have a team of over 50 experienced event and marketing professionals and can help promote events through their online publisher networks, mobile advertising network, and partnerships with various industries.
online and offline reputation managementPraful Baweja
This document discusses changes in reputation management and public relations due to new digital technologies and social media. It notes that while core PR strategies remain the same, channels and media have changed, audiences can now communicate directly, and the news cycle is longer. It outlines levels of online PR engagement from monitoring to high-level integration. It also provides tips for online reputation management activities like using various tools to measure impact, engaging with influencers, and creating favorable or addressing unfavorable coverage through blogs, social networks, podcasts, video and other new media.
The document discusses the results of a survey conducted to understand what drives people's urge to watch movies in theaters. The survey polled 760 individuals across major cities in India and found that 84% watch movies in theaters frequently. Respondents between 20-29 years old accounted for 61.2% of the sample. The survey found that comedy and love stories are the most popular genres, preferred by 69.2% and 56.8% of frequent moviegoers respectively. Action, thrillers and children's movies were also widely liked genres according to the survey results.
Pwc entertainment and-media-outlook-registrationPraful Baweja
The document provides an executive summary of the Indian entertainment and media (E&M) outlook for 2009-2013. It finds that while India's E&M industry grew at an average of 16.6% from 2004-2008, growth is expected to moderate to around 8% in 2009 and 10.5% annually from 2009-2013 due to the global economic slowdown. However, strong fundamentals such as rising consumption, a positive investment climate, and low media penetration indicate potential for robust long-term growth. The report also notes some recent regulatory and budget changes that could benefit the E&M industry in India.
The document provides suggestions for branding and merchandise ideas related to Scottish culture, including:
1) Designing a fridge magnet that plays bagpipe music and tartan golf balls as gifts referencing Scotland's national sport of golf.
2) Using quaichs, a traditional Scottish drinking vessel, made of various materials to serve scotch.
3) Incorporating typical Scottish designs like tartan, wrought iron, and wood into signage, coasters, menus, and furniture to enhance the atmosphere.
4) Creating gift sets, lamps, displays, and costumes drawing on Scottish symbols like tartan, kilts, and hip flasks to promote the brand.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Echoes Credentials 3rd August
1.
2. ((( About Us )))
• ((( Echoes ))) Marketing Solutions is a novel startup venture
which provides strategic and tactical tools for amplifying
the buzz of brands through
– Marketing
– Communication
– Integration into on air, online and offline initiatives
• As conceptualisers and client servicing resources with over
15 years of cumulative experience of working with more
than a 100 brands and organisations, our attempt is that
each of our event, social media campaign and marketing
activation ((( Echoes ))) the brand essence
• We operate on market intelligence and approach every
project with insights from all stakeholders to co-create with
the brands engaging communications and integrations
thereby “amplifying your buzz”
3. ((( Macro Picture of Marketing )))
Brand:
Speaks
Consumer :
Advertiser:
Accepts or
Creates
Rejects
Media:
Projects
4. Micro Picture of Marketing: Where is
((( the communication gap? )))
Creatives and Consumer
Advertiser: Creates
Media: Projects
Brand: Speaks
Rejects
Consumer :Accepts or
Objectives and Campaigns and
Productions as looks for
Interpretations Projects as per:
per
of : •Resonance of
•Team
Strengths •Space their psyche in
•Sales Availability the brand
•Marketing campaign on
•Manufacturing •Personal
Beliefs •Profitability the media of
•Management their choice
•Finance •Consumption
•Timelines and
habits •Functionality
Budgets
Assigned by the
brand •Accessibility
5. ((( Don’t be lost in translation )))
• More often than not the usual marketing
process results in
– Fragmented or Diluted Messaging
– Incorrect Media usage
– Only one of the four i.e. Brand or Advertiser or
Media or Consumer benefits
• When the potential however is to
– Have a personalised voice
– Add value and offer interaction with consumers
– Fully integrate/connect across media
– Target-appropriate content
– Call to action
– Share feedback
6. ((( We often hear… )))
• “We are not in the position we would like to be in
because…
– …budgets do not allow me to partner with
interesting propositions
– … our brand is misunderstood / consumer and
media perception about us is limited and different
– …my Sales team/brand manager/ Project head/
Communication team looks after this aspect and I
am not very happy with the way things are done
here
– …There is no creativity in the market. Most
advertising, events, pr and media firms bring similar
presentations and solutions to me”
7. ((( What does it really indicate? )))
• You are not ready to innovate
9. ((( We believe in… )))
• Partnerships : All solutions are possible. Period. We believe in
getting right people for right job. Though seemingly dynamic,
our solutions thus are smartly tailor made. Our team is
constantly in touch with emerging technology, media and talent
to ensure that you wont be seen wearing the same designer
label or attire as your competitor
• Integration : A customer just doesn’t see an ad. They react to
an experience. We recommend seamlessly blending the
marketing and communication initiatives into current
consumption patterns of TG be it a relevant TV show or
upcoming movie promotion or a high buzz event sponsorship.
We also justify ROI in these
10. ((( We also believe in… )))
• Value creation: We do not believe that as an agency /
consultancy - providing value for the spend is our only
function. We operate as partners on marketing and
communication aspects to create more value through
strategic tie-ups and logistical alliances
• Having fun: At the end of the day it all boils down to
the energy and vibes. Since we believe in having fun at
work always, our efforts are towards the projects being
enjoyable
11. ((( Our Services: ATL Communication )))
• Marketing Strategies
– Branding & Rebranding : Guidelines and Manual
– Brand Positioning & Repositioning
– Internal Branding
– Customised Marketing Solutions
• Digital /Social Media Planning & execution
• Media Planning & Buying
– Digital media support
– Digital Media Products ( Web and Mobile)
• Creative Solutions
– Copy, Design, TVC production
• Sales
– Tie-ups, Alliances and Barters
– Design & Development of Franchisee Model
12. ((( Our Services: BTL Communication )))
• Event Management
– Event Conceptualisation
– Event Production
– Media Architecture for Events ( with tie-ups and alliance)
– Event Sponsorships
– Creative Solutions i.e. Designing & Scripting event
branding as well as avs
– Rewards & Recognition Program
– Designing & Maintaining Loyalty Programs
• Activations
– BTL Activities
– Exhibitions
– Point of Purchase Events
– On-Ground Promotions
– Road Shows
– Gifts & Merchandising
13. ((( Our Channel Partners )))
• Public Relations :
• Training & Education:
• Ad s & Corporate films production :
• Human Resources:
• Advertiser Funded Programming:
• Ad Sales & Media Planning:
15. ((( Projects Managed by the team )))
• JITO Growth Summit 2010, Bangalore & JITO Global Summit 2009, Mumbai
• Queen’s Baton launch for Commonwealth games, 2009
• L’oreal–Decoding the Hair –2009 Saber Award winning –3 month international Travelling exhibition
(Designing, PR, Production Facilitation, School & corporate contact programs)
• Richard Clayderman and Rahul Sharma Concert 2008 (Artist Management, Ticketing, Event, PR co-
ordination, Media Buying, Sponsorship, Charity and Vendor Management)
• India Art Summit 2007 & 2008 (Artist and Gallery Co-ordination for exhibit space and production,
Seminar agenda and communication designing, apart from logistical tie-ups for Art Management
purposes)
• Delhi Daredevils Member’s Club, IPL Season 2, 2008
• Kotak Elite Conclave 2006
• First ever Goafest–06
• Hutch Crossword Book Awards ( PR liaisoning in 2006 with Good Relations & overall event
management in 2007)
• Kolkata Knight riders Press launch –Mumbai and Kolkata with Shahrukh Khan and the team
• Taj Dessert Teas Brew Master Training Program for Page 3 celebrities in presence of Saif Ali khan
• Filmfare South Awards 2004
• British Petroleum & Castrol Global Employee Conference 2004
• Femina Miss India 2004
16. ((( Projects Managed by the team (Contd.) )))
• As consultants, we have also created and implemented Media
Architecture and television packaging with Mediasys Solutions for
–India Youth Icon Award 2009
–Apsara Awards on Colours 2010
17. ((( (((Echoes))) Digital Solutions )))
• Our Digital wing gives us an edge over other players
in the market with our team that includes 6 IIT
majors
• We simply give you valuable and powerful tools
that let you:
– Bring more traffic to your site.
– Generate more revenue.
– Integrate community features without technical
headaches.
– Build your brand awareness and strength.
– Improve how you engage your users.
– Push your content to the best and most
relevant sites on the web.
18. ((( Our unique offering: Digital Video Platform )))
• Our digital video platform is used to multicast/simulcast video content like TV shows,
webisodes, premium entertainment, alternative live streaming etc.
• With digital video platform, TV network s / event organisers can engage their target
audience online and also enable a strong social component to the video destination
so that the users can not only access the show and its premium content but can also
share it with their friends and social networks online.
19. Our unique offering: Spaces )))
((( sophos.23spaces.com
• Spaces is an integrated Social Media Platform including a set of rich social web
applications that allows users, companies to build white label social networks, social
sites, communities, social apps around their brands, activities, causes or any other
verticals.
• It offers simple intuitive apps and a host of admin tools that allows the community
experience to be highly engaging and the community management to be really
seamless.
20. Our unique offering: Columbus
((( youtopia.23spaces.com )))
A search and discovery tool for the most popular/recent/relevant
photos/videos on the web.
21. Thanks for your time and attention
For any further queries, kindly contact:
Praful Baweja Rajneesh Bolia
Partner Partner
Ph: 9870213831 Ph: 9768124303
Email: praful@echoes-india.com Email: rajneesh@echoes-india.com