This document provides an overview of graphic design, including definitions, objectives, specialized areas, applications, and employment opportunities. It defines graphic design as a visual language used to convey messages through the creation and organization of visual elements. The document outlines several major specialized areas of graphic design such as advertising, branding, identity design, and environmental design. It also discusses applications within these areas and potential employment in design studios, agencies, and corporate design departments.
Osman Siddiqui helps companies and brands grow by creating marketing and design strategies. Osman is a high achieving, multi-cultural, motivated designer with eight years experience in global organisations/companies.
He has demonstrated the following in his career:
• Worked with international events through conceptual branding and impactful visuals to build a unique identity for each event. Designed an end to end experience for clients ranging from invitations, name badges, digital wallpaper, templates, brochures, event guides, exhibition stand concepts etc
• Working with international companies globally, I have designed digital and analogue artwork for PowerPoint and Word that brings complex data into simple and infographics bring complex information to life.
• Help our clients quickly digest, synthesise and draw insights from large amounts of information through the creation of: Illustrations, Infographics, Rich Pictures, analogue and digital ‘knowledge walls’
• Created engaging digital and print based templates to help our clients structure their solutions eg annual reports, marketing brochures, PowerPoint templates for presentations etc
• Work with multiple clients during events to help them capture their outputs through customer experience journeys visually via animation, video production and visually impactful brochures
• Collaborated with designers to produce creative, comprehensive layout and design for print and digital campaigns, and web interfaces, and designing digital banners for social media space
• Developed a knowledge and application of a brands visual identity through development of a brand new website which increased awareness of visual identity by 60% compared to 20% in 6 months.
• A flexible marketing and communications expert, with great enthusiasm and inspiration who works exceptionally well with others in the team to meet the client’s needs in order to produce the required output any time when needed.
Working in four different countries around the world he has shared, developed and collaborated with people from different backgrounds. He is passionate about branding, communication and design. This has helped him to be a driven and determined employee who strives to do the best to achieve client goals.
Osman Siddiqui
E-mail: osman.siddiqui@gmail.com
Telephone: +44 (0) 7540 262 682
This is my CV, I'm currently looking for a senior marketing position in the East Midlands (Nottingham, Leicester, Loughborough, Mansfield, Derby and surrounding areas, or home based). If you think you may have a role please get in touch. My contact details can be found on my CV. Looking forward to hearing from you.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Osman Siddiqui helps companies and brands grow by creating marketing and design strategies. Osman is a high achieving, multi-cultural, motivated designer with eight years experience in global organisations/companies.
He has demonstrated the following in his career:
• Worked with international events through conceptual branding and impactful visuals to build a unique identity for each event. Designed an end to end experience for clients ranging from invitations, name badges, digital wallpaper, templates, brochures, event guides, exhibition stand concepts etc
• Working with international companies globally, I have designed digital and analogue artwork for PowerPoint and Word that brings complex data into simple and infographics bring complex information to life.
• Help our clients quickly digest, synthesise and draw insights from large amounts of information through the creation of: Illustrations, Infographics, Rich Pictures, analogue and digital ‘knowledge walls’
• Created engaging digital and print based templates to help our clients structure their solutions eg annual reports, marketing brochures, PowerPoint templates for presentations etc
• Work with multiple clients during events to help them capture their outputs through customer experience journeys visually via animation, video production and visually impactful brochures
• Collaborated with designers to produce creative, comprehensive layout and design for print and digital campaigns, and web interfaces, and designing digital banners for social media space
• Developed a knowledge and application of a brands visual identity through development of a brand new website which increased awareness of visual identity by 60% compared to 20% in 6 months.
• A flexible marketing and communications expert, with great enthusiasm and inspiration who works exceptionally well with others in the team to meet the client’s needs in order to produce the required output any time when needed.
Working in four different countries around the world he has shared, developed and collaborated with people from different backgrounds. He is passionate about branding, communication and design. This has helped him to be a driven and determined employee who strives to do the best to achieve client goals.
Osman Siddiqui
E-mail: osman.siddiqui@gmail.com
Telephone: +44 (0) 7540 262 682
This is my CV, I'm currently looking for a senior marketing position in the East Midlands (Nottingham, Leicester, Loughborough, Mansfield, Derby and surrounding areas, or home based). If you think you may have a role please get in touch. My contact details can be found on my CV. Looking forward to hearing from you.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
The Best Dietetic Priciples To Life Extension Textswissestetix
Das sind Textbausteine zum Vortrag "The Best Dietetic Priciples To Life Extension". Es werden Studien und Abstracts und sonstige Kommentare und Bemerkungen aufgefuehrt
Das ist ein Vortrag, den Dr. Clarence P. Davis im Jahre 2007 im Rahmen eines Anti-Aging Kongresses in Paris gehalten hat. Er beinhaltet theoretisches Basis- und Hintergrundswissen zu den verschiedenen Diaettypen, sowie einige praktische Beispiele aus dem aerztlichen Alltag. Der Vortrag ist auf einem hohen Niveau und richtet sich ausschliesslich an professionelle Leser mit fundierten Vorkenntnissen.
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a cinch of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input
Join Graphic designing course in chandigarhasmeerana605
Graphic designers translate ideas into powerful visuals.
They shape how we experience brands, products, and information.
Their work blends creativity, technical skill, and problem-solving.
Graphic design is an essential force in our visually driven world.
Graphic designer Dubai - What does a graphic designer do?Zabeel Institute
Graphic designer Dubai creates aesthetic concepts, utilizing computer system software application or by hand, to communicate concepts that inspire, notify, as well as astound customers. They establish the general design as well as production layout for applications such as ads, pamphlets, magazines, and records.
This article discusses and explains to you Graphic designer Dubai and What does a graphic designer do?
The Best Dietetic Priciples To Life Extension Textswissestetix
Das sind Textbausteine zum Vortrag "The Best Dietetic Priciples To Life Extension". Es werden Studien und Abstracts und sonstige Kommentare und Bemerkungen aufgefuehrt
Das ist ein Vortrag, den Dr. Clarence P. Davis im Jahre 2007 im Rahmen eines Anti-Aging Kongresses in Paris gehalten hat. Er beinhaltet theoretisches Basis- und Hintergrundswissen zu den verschiedenen Diaettypen, sowie einige praktische Beispiele aus dem aerztlichen Alltag. Der Vortrag ist auf einem hohen Niveau und richtet sich ausschliesslich an professionelle Leser mit fundierten Vorkenntnissen.
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a cinch of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input
Join Graphic designing course in chandigarhasmeerana605
Graphic designers translate ideas into powerful visuals.
They shape how we experience brands, products, and information.
Their work blends creativity, technical skill, and problem-solving.
Graphic design is an essential force in our visually driven world.
Graphic designer Dubai - What does a graphic designer do?Zabeel Institute
Graphic designer Dubai creates aesthetic concepts, utilizing computer system software application or by hand, to communicate concepts that inspire, notify, as well as astound customers. They establish the general design as well as production layout for applications such as ads, pamphlets, magazines, and records.
This article discusses and explains to you Graphic designer Dubai and What does a graphic designer do?
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10 Minutes To 1 is a Gurgaon based full-service communication agency. We undertake conceptualization, designing and implementation of all your communication needs.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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2. Objec&ves
• Define graphic design
• Become familiar with the major areas of specializa8on
3. Defini&ons
• Graphic design can be thought of as a visual language that is used
to convey a message to an audience.
• A graphic design is a visual representa8on of an idea that relies on
the crea8on, selec8on, and organiza8on of visual elements to
create an effec8ve communica8on.
A graphic design solu8on can:
★ persuade
★ inform
★ iden&fy
★ mo&vate
★ enhance
★ organize
★ brand
★ rouse
★ locate
★ engage
★ carry/convey many levels of meaning
5. Specialized Areas
• Adver8sing
– Involves genera8ng and crea8ng specific
visual/verbal messages constructed to
inform, persuade, promote, provoke, or
mo8vate people on behalf of a brand or
group
• “group” represents both commercial
industry and social cause (non‐profit)
organiza8ons.
LOGAN’S: ADVERTISEMENTS
KINETIC, SINGAPORE
6. Specialized Areas
• Branding
– The en8re development process of crea8ng a brand, brand
name, and a brand iden8ty
– Can entail developing an en8re brand experience
• comprehensive strategic, unified, integrated, crea8ve
program for a brand including every graphic design and
adver8sing applica8on for that brand with an eye and
mind on how consumers and individuals experience the
brand or group as each interacts with it
TAUBMAN: BRANDING
CARBONE SMOLAN AGENCY, NEW YORK
7. Specialized Areas
• Iden&ty design
– Involves the crea8on of a systema8c visual and verbal program
intended to establish a consistent visual appearance—a
coordinated overarching iden8ty —and spirit or image for a brand
or group
– Also called corporate iden8ty, brand iden8ty, and corporate design
8. Specialized Areas
• Corporate communica&on
– Involves any visual communica8on applica8ons that
communicate internally with employees, create materials for a
sales force or other employees, as well as applica8ons used by a
corpora8on or organiza8on to communicate externally with
other businesses, the public and stockholders, and customers
– Emphasis is on maintaining a consistent corporate voice
throughout any and all applica8ons
9. Specialized Areas
• Environmental design
– Solves problems about informa8on
or iden8ty communica8on in
constructed or natural
environments, defining and
marking interior and exterior
commercial, cultural, residen8al,
and natural environments
W. L. GORE: EXHIBITION
CARBONE SMOLAN AGENCY, NEW YORK
10. Specialized Areas
• Informa&on design
– highly specialized area
of design
– involves making large
amounts of complex
informa8on clear and
accessible to audiences
of one to several
hundred thousand
11. Specialized Areas
• Interac&ve or Experience Design
– graphic design and adver8sing for screen‐based media, including web,
mobile, widget, kiosks, digital out‐of‐home, CDs, or DVDs, in which the
user interacts with the applica8on
THE DESIGN CENTER at KEAN UNIVERSITY: WEBSITE
LAVA DOME CREATIVE, BOUND BROOK, NEW JERSEY
12. Specialized Areas
• Mo&on Graphics
– screen‐based visual communica8on moving (sequen8ally) in dura8on,
including film 8tle design, TV graphics design, openers, e‐mail videos,
mobile mo8on graphics, mo8on for video‐sharing pla]orms, and
promo8onal mo8on presenta8ons for any screen
13. Specialized Areas
• Package Design
– involves the complete strategic planning and designing of the
form, structure, and appearance of a product’s package, which
func8ons as casing, promotes a brand, presents informa8on, and
becomes a brand experience
OLIVE GREEN DOG:
COOKIE PACKAGING
MODERN DOG DESIGN
CO., SEATTLE
14. Specialized Areas
• Promo&onal design
– Design intended to introduce, sell, or promote brands (products and
services), ideas, or events and to introduce or promote groups and
social causes
– Some8mes overlaps with adver8sing, in defini8on and purpose
HONENS: POSTERS
WAX, CALGARY, ALBERTA
15. Specialized Areas
• Publica&on design
– Involves the design of editorial content
– Also called editorial design.
– The publica8on designer makes content accessible, interprets
the content’s inten8on to clearly communicate, enhances the
reader’s experience, and establishes a voice, character/spirit,
and format for the publica8on.
• Typographic Design
– Highly specialized area of graphic design focusing on the
creation and design of fonts, type treatments, and the
drawing of letterforms by hand (as opposed to type
generated on a computer)
16. Applica&ons within Specialized Areas
• Adver8sing
– Print ads, television commercials, unconven8onal formats, banner ads, web
sites, “webisodes,” web films, product placement, viral marke8ng, direct mail,
branded entertainment, product placement
• Branding
– Brand naming, brand concep8on, brand iden8ty, brand revitaliza8on, brand
launch, brand relaunch, brand environments, global branding, corporate
branding, social cause branding, brand strategy
• Iden8ty Design
– Logos, visual iden8ty, corporate iden8ty, branding
17. Applica&ons within Specialized Areas
• Corporate Communica8on
– Annual reports, brochures, sales kits, marke8ng collateral, corporate
publica8ons, business‐to‐business applica8ons, corporate websites and
intranet, and new product offerings applica8ons
• Informa8on Design
– Charts, graphs, pictograms, signs, symbol signs, icons, web sites, sign systems
• Environmental Design
– Architectural interiors, interplan exhibit environmental graphics, exhibits,
environmental wayfinding (system of integrated signs)
18. Applica&ons within Specialized Areas
• Interac8ve or Experience Design
– Websites, widgets, social networking, video sharing, photo sharing, blogs,
vlogs, games and other entertainment, and mobile applica8ons
• Mo8on Graphics
– Film 8tle design, TV graphics design, openers, e‐mail videos, mobile mo8on
graphics, mo8on for video‐sharing pla]orms, and promo8onal mo8on
presenta8ons for any screen
• Package Design
– Structural packaging, packaging and visual iden8ty systems, packaging
graphics, new brand development, and self‐promo8on, with applica8ons
ranging from consumer packaged goods to CDs to shopping bags and more
19. Applica&ons within Specialized Areas
• Promo8onal design
– CD covers, book covers and jackets, posters, packaging, web
sites, web banners, mo8on graphics (film 8tle design, TV
graphics design, openers, promo8onal mo8on presenta8ons),
mul8media promo8ons, giveaways, merchandise catalogs,
direct mail, invita8ons, announcements
• Publica8on Design
– Book design, magazine design, newspaper design, newslebers,
booklets
• Typographic Design
– Custom and proprietary font design for digital type foundry,
hand lebering, custom typography
20. Mass Media
• For many visual communica8ons categories, different media can be employed.
– Print, digital, broadcast, unconven8onal, or film
– Mul8ple channel campaigns
21. The Nature and Impact of
Visual Communica&ons
• Produced in mul8ples (reproduc8on and distribu8on), graphic
design is created for a specific audience.
• In graphic design, a message is inten8onally designed, transmibed,
and then received by viewers.
22. Employment in the
Visual Communica&on Field
• The main places of employment for a visual
communica8on professional are:
– Design studios – Adver8sing agencies
– Branding firms – Integrated
communica8on firms
– Publishers
– Marke8ng companies
– Digital / Interac8ve
agencies – Organiza8ons with in‐
house design
– Guerrilla /
departments
Unconven8onal
marke8ng firms – Freelance and self‐
employed designers
23. Collaboration
• From developing a strategy to nego8a8ng a fee to choosing a printer,
the client and graphic designer collaborate.
• A graphic designer also works with other visual communica8ons
professionals
– Crea8ve directors
– Design directors
– Associate crea8ve directors
– Produc8on experts
– Photographers, illustrators, copywriters, and art directors
– Specialists
• (interac8ve / type/lebering / architects / film directors /
producers / cas8ng directors / talent (actors, musicians,
and models) / music houses / IT professionals /
psychologists / social anthropologists/market researchers)
– Printers and printers’ sales representa8ves
24. “Design MaVers”
• Paula Scher, Pentagram
– The visual communica8ons profession helps to drive the economy, provide
informa8on to the public, and promote research and development of goods
and services.
25. Ethics in Visual Communica&ons
• Each individual designer is responsible to discover ethical ways to
prac8ce.
• Any design problem can be solved in a great number of ways and
each solu8on has different economic and social benefits and
consequences.
26. Summary
• Graphic design and adver8sing both play a key role in the appearance of almost all
print, film, and screen‐based media, forming society’s popular visual landscape.
• Graphic designers and adver8sing art directors are the crea8ve professionals who,
through ethical prac8ce, use constructed visual communica8on to convey
messages and informa8on to an audience.
• Visual communica8on can persuade, inform, iden8fy, mo8vate, enhance, organize,
brand, rouse, locate, engage, and carry or convey many levels of meaning.
27. Summary
• Visual communica8on professionals work in a variety of secngs—
design studios, branding firms, companies, corpora8ons and
organiza8ons with in‐house design departments, publishers,
interac8ve agencies, unconven8onal marke8ng firms, adver8sing
agencies, and integrated communica8on firms, as well as in their
own studios as freelancers. They collaborate with a good number of
other crea8ve professionals as well as with their clients.
• Design mabers: Visual communica8on helps society in a great
number of ways, from driving the economy to informing the public.
• Visual communica8on professionals need to be well educated with
a strong liberal arts background and excellent training in design and
wri8ng. They must also be conversant in ethics.