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#rp09 – “Shift happens” Key take aways re:publica 2009 - Presentation @  Pepper  -  Dirk Otten , June 2009 #rp 09
Key take aways
What was it about?
Blogger
Hooked up all day long
Lots of them
Never without Macbook!
Berlin, Friedrichstadtpalast
Famous people -> Jimbo Wales – Wikipedia
Interesting people -> Lawrence Lessig – “Cluetrain Manifest”
Mary C. Joyce ->  Obama’s New Media  Operations Manager
Cory Doctorow -> Novelist + technology activist
Johnny Häusler -> spreeblick.de
Blogsphere
And plenty of groundbreaking discussions + directions
Key topics Blogsphere Collaborative Innovation Management Enterprise 2.0 Group intelligence Blogs Wikis CRM today Innovation development changes Not only own Intellectual Capital (ICAP), manage it Corporate Blogging Social Networks Open Source Project „Hello World“ Progressive video-journalism Twitpics Open source principle Open Street Map Creative commons movement Digital Rights Management The Power of the „digital us“ Key quotes Key take aways Must sees Media Markets Politics
The Power Of the Digital Us
1992 2004 2005 2007 2006 2003 2000 2001 1999 1998 2002 1994 1997 1996 1995 1993 Webservices First Website Social Software SOAP Web2.0 Wiki Weblog RSS Folksonomy Podcast The Long Tail Collective Intelligence Web as Platform Community Collaboration AJAX Flashmob Cloud Computing User generated content Crowd sourcing SOA
In the beginning, Image : striatic (Flickr) there was the blogger.
But bloggers can only make Image : striatic (Flickr) change when their readers (re-)act. Image : adactio (Flickr)
Image : striatic (Flickr) People gain power when they come together. That’s the power of The Digital Us
Example 1: Media
The new digital world .
< Attention shift Old Media New Media New Media Old Media news story
Example 2: Markets
Trying to hide something?
http://www.youtube.com/watch?v=OhBmWxQpedI
http://www.youtube.com/watch?v=7l6AJ49xNSQ
Web2.0 shifts responsibility back to brands.
Web 2.0-users,  formerly known as customers, are now business developer, customer service staff. marketing experts and
Usability
Persuasive Design
Example 3: Politics Obama & beyond
Fundraising supporter $ supporter supporter $ $
But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne
International protests organized through Twitter, Blogs and Facebook Images : Indymedia, AFP Burma Morocco Iran
Example 4: Collaborative Innvation Management
Enterprise 2.0 @ IBM ,[object Object],[object Object],[object Object],[object Object],> Participating company Participating web
Employees are seen as a holistic source of knowledge
x2 = blog ??? = tagcloud = search engine
IBM about corporate blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
+  Some smaller findings
Tagging ,[object Object],[object Object],[object Object]
Open Source ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Commons movement An open digital right handling enables  new creativity
CRM today and in the future ,[object Object],[object Object],Kunde Verkäufer Experte Freund Verkäufer Kollege Freund Community Spezielle Experten Kollegen Kunde
Conclusion
You don’t need money to use You need good strategy  the Power of the Digital Us. and a compelling cause. Shift happens.
Question: Does Web2.0 makes us more powerful?
Yes, Web2.0 brings us together more cheaply more quickly more internationally  than ever before.
Question: What’s the right business model  for Web 2.0?
That’s a question for  Us to answer.
Nobody likes change except a wet baby to answer.
But better embrace it than fail it.
Must sees ,[object Object],[object Object],[object Object]
Key quotes ,[object Object],[object Object],[object Object],All: Cory Doctorow @ #rp09
Key take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… more key take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some links ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyrights ,[object Object],[object Object],[object Object]
The End

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Shift happens - Key take aways re:publica '09 - Presentation @ Pepper GmbH - Dirk Otten, June 2009 #rp09