This document discusses integrating digital marketing into a business. It provides an overview of digital marketing and the key platforms that comprise it, including social media platforms like Facebook, LinkedIn, and Weibo, as well as email, apps, gaming, ecommerce sites like Amazon and Alibaba, and digital media like videos on YouTube. It then discusses why a business would want to integrate digital marketing and provides examples of large social media platforms and their user numbers. Finally, it outlines the agenda to cover the opportunities in digital marketing.
TAF&E - Using Social and Mobile To Increase ROISarah Page
This document summarizes a workshop on using social and mobile media to increase return on investment (ROI) for Texas fairs and events. The workshop covers reviewing common social media platforms like Facebook and Twitter, developing a social media strategy, engaging audiences, and using tools to schedule posts and drive traffic. It also discusses using mobile technologies like text messaging, smartphone apps, QR codes, and mobile websites to engage audiences on the go and drive sales. The goal is to use free and low-cost social and mobile tools to build brands, increase awareness and traffic, and ultimately generate revenue.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
This is a competitive analysis done for a smoking cessation client.
An addition deck with recommendations based on this information can also be found here on slideshare.
Social Media Marketing Tools for Small BusinessSarah Page
This document summarizes a workshop on social media marketing tools for small businesses. It discusses common social media platforms like Facebook and Twitter, best practices for using them, tools that can help manage social profiles, and examples of how small businesses have successfully used social media. The key points covered include understanding your audience, creating engaging content, using images and videos, scheduling posts, monitoring conversations, and driving sales through promotions. Real-world cases demonstrate how businesses have connected with customers, provided value, and grown awareness through social platforms.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
TAF&E - Using Social and Mobile To Increase ROISarah Page
This document summarizes a workshop on using social and mobile media to increase return on investment (ROI) for Texas fairs and events. The workshop covers reviewing common social media platforms like Facebook and Twitter, developing a social media strategy, engaging audiences, and using tools to schedule posts and drive traffic. It also discusses using mobile technologies like text messaging, smartphone apps, QR codes, and mobile websites to engage audiences on the go and drive sales. The goal is to use free and low-cost social and mobile tools to build brands, increase awareness and traffic, and ultimately generate revenue.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
This is a competitive analysis done for a smoking cessation client.
An addition deck with recommendations based on this information can also be found here on slideshare.
Social Media Marketing Tools for Small BusinessSarah Page
This document summarizes a workshop on social media marketing tools for small businesses. It discusses common social media platforms like Facebook and Twitter, best practices for using them, tools that can help manage social profiles, and examples of how small businesses have successfully used social media. The key points covered include understanding your audience, creating engaging content, using images and videos, scheduling posts, monitoring conversations, and driving sales through promotions. Real-world cases demonstrate how businesses have connected with customers, provided value, and grown awareness through social platforms.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
The document discusses the evolution of the internet and the emergence of Web 2.0, which focuses on three key areas: content development, content distribution, and content experience. It describes how these areas have shifted from static, company-generated content to more dynamic, consumer-generated content. Users now expect to actively participate in content creation and sharing. The document also outlines 10 principles that characterize interactions and experiences in the new Web 2.0 environment.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
technology has turned people into a, marketing tool, demographic and targetgordolong
Technology has changed the way businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also enable constant monitoring of personal data. While these platforms allow for interactive marketing, they track user information and behaviors to profile demographics for ads. Overall, technological advances in mobile internet and social media create novel ways for businesses to promote themselves but also give companies access to vast amounts of personal user data.
The document provides a summary of social media buzz related to the Shanghai World Expo in December 2009. It found that discussions about Expo tickets, including ticket prices, promotions, and ways to purchase tickets, were the most popular topics. The announcement of a ticket price increase in mid-December led to a spike in online discussions. Popular social media platforms for Expo discussions included BBS forums and blogs. Companies and local governments were using Expo tickets as incentives to promote their own brands or activities.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
The document discusses online collaboration tools from Google including Gmail, Talk, Groups, Calendar, Docs, and Sites. It provides details on the features and benefits of each tool, highlighting their abilities to enable remote access, mobile access, and real-time collaboration. The document also discusses video platforms YouTube and how travel enthusiasts represent a large audience that can be engaged on YouTube. It provides best practices for creating persuasive videos including being authentic, keeping videos short, promoting content, and driving viewers to take action.
The document outlines a social media strategy for The New Age Online. It recommends listening to online conversations to understand audiences and competitors. Key goals are local outreach, brand visibility, news gathering/dissemination, and driving traffic. Resources include content, production ability, time, and existing social presence. The strategy suggests engaging audiences on popular networks like Facebook and Twitter, using hashtags and journalist accounts. Metrics and contests are recommended to increase engagement and traffic.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
Mobiz Infotech Pvt Ltd provides social media marketing services including developing Facebook applications, online reputation management, blog and tweet management. The document discusses the benefits of social media marketing such as lead generation, brand reputation, SEO, customer loyalty, and feedback. It outlines Mobiz's social media monitoring, marketing and brand monitoring services including tools like Radian6. The company's social media marketing plan includes services for corporate Twitter accounts, Facebook pages, social media press releases, YouTube channels and WordPress blogsites. Mobiz aims to fully integrate clients' social media platforms to drive traffic to their website.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
Social media has democratized information by allowing users to publish content in addition to consuming it. It has transformed one-way broadcasting into two-way conversations. Key social media platforms include Facebook, Twitter, YouTube, and blogs. While traditional media was controlled by editors, social media is driven and controlled by users. It also faces less censorship. Marketers can use social media to expand campaigns, improve customer service, and build relationships. Measurement of social media success includes both quantitative metrics like website traffic and qualitative factors like sentiment. Effective social media use involves listening, engaging, and refreshing content regularly.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Social Media Marketing Fall Series, Class 1Karen Kefauver
The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
Social Media for Business 2013 with Karen KefauverKaren Kefauver
Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California.
I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest.
Please LIKE my Facebook business page for free social media tips!
https://www.facebook.com/karen.kefauver.business
For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
The document discusses the evolution of the internet and the emergence of Web 2.0, which focuses on three key areas: content development, content distribution, and content experience. It describes how these areas have shifted from static, company-generated content to more dynamic, consumer-generated content. Users now expect to actively participate in content creation and sharing. The document also outlines 10 principles that characterize interactions and experiences in the new Web 2.0 environment.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
technology has turned people into a, marketing tool, demographic and targetgordolong
Technology has changed the way businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also enable constant monitoring of personal data. While these platforms allow for interactive marketing, they track user information and behaviors to profile demographics for ads. Overall, technological advances in mobile internet and social media create novel ways for businesses to promote themselves but also give companies access to vast amounts of personal user data.
The document provides a summary of social media buzz related to the Shanghai World Expo in December 2009. It found that discussions about Expo tickets, including ticket prices, promotions, and ways to purchase tickets, were the most popular topics. The announcement of a ticket price increase in mid-December led to a spike in online discussions. Popular social media platforms for Expo discussions included BBS forums and blogs. Companies and local governments were using Expo tickets as incentives to promote their own brands or activities.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
The document discusses online collaboration tools from Google including Gmail, Talk, Groups, Calendar, Docs, and Sites. It provides details on the features and benefits of each tool, highlighting their abilities to enable remote access, mobile access, and real-time collaboration. The document also discusses video platforms YouTube and how travel enthusiasts represent a large audience that can be engaged on YouTube. It provides best practices for creating persuasive videos including being authentic, keeping videos short, promoting content, and driving viewers to take action.
The document outlines a social media strategy for The New Age Online. It recommends listening to online conversations to understand audiences and competitors. Key goals are local outreach, brand visibility, news gathering/dissemination, and driving traffic. Resources include content, production ability, time, and existing social presence. The strategy suggests engaging audiences on popular networks like Facebook and Twitter, using hashtags and journalist accounts. Metrics and contests are recommended to increase engagement and traffic.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
Mobiz Infotech Pvt Ltd provides social media marketing services including developing Facebook applications, online reputation management, blog and tweet management. The document discusses the benefits of social media marketing such as lead generation, brand reputation, SEO, customer loyalty, and feedback. It outlines Mobiz's social media monitoring, marketing and brand monitoring services including tools like Radian6. The company's social media marketing plan includes services for corporate Twitter accounts, Facebook pages, social media press releases, YouTube channels and WordPress blogsites. Mobiz aims to fully integrate clients' social media platforms to drive traffic to their website.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
Social media has democratized information by allowing users to publish content in addition to consuming it. It has transformed one-way broadcasting into two-way conversations. Key social media platforms include Facebook, Twitter, YouTube, and blogs. While traditional media was controlled by editors, social media is driven and controlled by users. It also faces less censorship. Marketers can use social media to expand campaigns, improve customer service, and build relationships. Measurement of social media success includes both quantitative metrics like website traffic and qualitative factors like sentiment. Effective social media use involves listening, engaging, and refreshing content regularly.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Social Media Marketing Fall Series, Class 1Karen Kefauver
The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
What is digital media [compatibility mode]Moses Gomes
Digital media refers to anything accessed by computers, mobile devices, games consoles, and other electronic devices. It includes email, websites, social media, videos, music, and more. Some key aspects of digital media are that it is fast, cheap, accessible, decentralized, democratic, flexible, and constantly changing. Examples of size and growth in digital media include eBay having 14 million auctions, Wikipedia having 6 million articles in 50 languages, and YouTube having 100 billion videos. Common digital media tools include blogs, microblogs, RSS feeds, widgets, and social networks.
This document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing goals and determining the target audience. It also covers creating and distributing content across various channels like websites, social media, email and events. Specific platforms like Facebook, LinkedIn, Twitter and Instagram are examined in terms of their functionality and demographics. Tools for planning, automating, sharing and analyzing content performance are also presented. The overall document aims to equip small businesses with best practices for digital marketing with limited resources.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
This document discusses various social media platforms and online business communication. It outlines popular social networks like Facebook, YouTube, and LinkedIn. It also covers microblogging platforms like Twitter, collaborative projects like Wikipedia, and communication tools like blogs, podcasts, and business emails. The key trends of social media evolving to mobile use and the blurring of personal and professional lives online are also summarized.
The document provides information about using social media for beginners. It discusses several major social media platforms including Facebook, Twitter, Pinterest, and YouTube. For each platform, it provides key statistics about user numbers and engagement. It also explains common terms and features of each platform such as hashtags, pins, boards, likes, follows and retweets. The document aims to educate beginners on how to use social media effectively for business purposes such as growing their audience and engaging with customers.
This document provides information about using social media to promote broadband connectivity initiatives in Devon and Somerset. It discusses:
- The Connecting Devon and Somerset partnership which aims to deliver improved and superfast broadband to rural areas of Devon and Somerset by 2016.
- Events and workshops being held to showcase new technologies and provide help to get residents and businesses up to speed with broadband usage.
- Ways for local groups and organizations to get involved by hosting sessions or distributing information.
- The use of social media as an effective tool to both listen to communities and engage in two-way conversations, as well as to create and share content to promote initiatives and gather feedback.
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
Similar to Integrate Digital Marketing into Your Business: Martin Randall at SMECC - 20130910 (20)
MSAzure - Creativing You Own Business Web Sitesmecchk
This document discusses how to create a business website using Microsoft Azure. It begins with an introduction to Azure and its benefits like scaling easily. It then discusses the Website Gallery in Azure for creating sites using common content management systems like WordPress, Drupal, and Orchard. Finally, it discusses steps for creating a WordPress site in Azure and customizing it with plugins, posts, pages and design.
Blue ocean for helping professions: Davis Lak at SMECC - 20140305smecchk
The document discusses future trends in mental health professions in Hong Kong. It predicts that community mental health treatment will expand, new brain imaging technologies will improve diagnosis, and psychotherapy will become more important. Cooperation between public and private sectors will also grow. Emerging roles may include attention specialist, cognitive behavioral therapist, neurotherapist, peak performance coach, and positive psychology specialist. These professionals will help address Hong Kong's current mental health challenges of underfunding, long wait times, and lack of community services.
Neuroscience & Peak Performance: Davis Lak at SMECC - 20140226smecchk
The document summarizes information about the adult human brain:
- The average adult human brain weighs about 3 lbs. (1.5 kg) and has a volume of around 1130 cubic centimeters (cm3) in women and 1260 cm3 in men.
- Men with the same body height and body surface area as women have brains that are on average 100 grams heavier.
- The document provides basic facts about average brain size differences between men and women.
Learning the Fundamentals of App Development: Nickey Khem at SMECC - 20140205smecchk
This document provides an overview of mobile application development. It discusses the different platforms for building mobile apps, including native apps built for a single device platform and HTML apps that can work across multiple devices. The document outlines the typical process for developing a mobile app, including analysis, planning, design, development, quality assurance, delivery, and marketing. It also provides a demonstration of using PhoneGap to quickly build a basic mobile app using HTML, CSS, and JavaScript that can be deployed to both Android and iOS devices.
Be an Entrepreneur 1-2-3: Kevin Huang at SMECC - 20140123, 20140127smecchk
Kevin Huang, Managing Director of Yggdrasil Ltd., presented a seminar on starting a business in Hong Kong with a limited budget. The seminar covered taking one step forward to start a business, two skills that must be learned - external skills like customer discovery and internal skills like capability building, and three types of businesses that can be started in Hong Kong with a limited budget: education, businesses located near residential areas, and individual makers/designers. The presentation provided examples of successful companies in each category and emphasized validating business ideas with customers and continually learning and improving.
High Performing Teams in Unfamiliar Places: Dan Field at SMECC - 20131030smecchk
High Performing Teams in Unfamiliar Places - Dan Field
This talk will be a discussion of the critical success factors when offshoring knowledge work to international teams.
Many companies from many industries have successfully offshored & outsourced their basic processing and operations, far fewer have replicated this success with critical and high value tasks. Some success factors are obvious, others are not – all are relevant to companies of any size considering going offshore to access talent.
Brand Coaching: Edvard Tam at SMECC - 20130904smecchk
The document is a presentation about using a coaching approach to branding for small and medium enterprises (SMEs). It discusses how branding is commonly misunderstood and overly complicated by consultants using complex terminology. The presentation proposes a simpler, more direct approach using coaching to help SME owners define their own brands in a structured yet creative way. It suggests collaborating with the SME Creative Centre to provide branding presentations and workshops using coaching exercises to help local business owners strategize and develop their brands.
ebusiness Strategy in Entrepreneurship 2: Pedro Eloy at SMECC - 20130903smecchk
This document provides an overview of strategies for developing a successful e-business through entrepreneurship. It discusses understanding the evolving digital landscape and key rules, identifying opportunity areas, and the skills, activities, and steps needed. Examples are given of famous companies that started in garages. The importance of creativity, engagement, social media, video, lean methodology, usability, and being findable, cross-platform, and using business frameworks are covered. The impact of technology on reducing gaps and connecting people is addressed.
Leadership 1: Mush Panjwani at SMECC - 20130813smecchk
The document discusses effective leadership and motivating teams. It argues that happy and motivated teams are successful teams. Leaders play a key role in creating environments where people can thrive. Specifically, leaders should focus on making employees happy by investing in their well-being and recognizing their contributions. This will increase motivation and ultimately lead to greater productivity and success. The document provides tips for leaders such as setting goals, clear communication, and training to ensure employees have the skills needed to be successful.
Executive Judgement: Kevin K. Tang at SMECC - 20130809smecchk
This document provides background information on the wine business environment in Hong Kong and details a case study of a Hong Kong-based wine and related business. It describes the business's growth from 1996 to 2009, key events in its history, its product portfolio and staff qualifications. It also analyzes the changing market conditions pre- and post-2008, projections for wine trade, and identifies problems faced by the business. The document outlines some executive judgments made and assesses their strengths and weaknesses.
ebusiness Strategy in Entrepreneurship 1: Pedro Eloy at SMECC - 20130806smecchk
This document provides an overview of an e-business strategy workshop. It discusses understanding the evolving digital landscape and opportunities, identifying different types of digital entrepreneurs, setting goals and next steps, and considering skills and activities needed. Key topics covered in the workshop include social media, video, engagement, design, usability, e-commerce trends in China and mobile commerce. Frameworks on e-business, strategy, and the Gartner Hype Cycle are also mentioned. Examples of innovative education platforms like Khan Academy and trends in e-government and improving government communication are briefly discussed.
Leveraging the Power of the Cloud for Your Business to Grow: Nate Taylor at S...smecchk
The document discusses cloud computing and how it can benefit businesses. It defines cloud computing as pay-as-you-go computing over the internet and outlines the three main types of cloud services: Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). SaaS delivers applications over the internet, PaaS provides development platforms, and IaaS provides virtual computing resources. The cloud allows businesses to access powerful software and platforms in a cost-effective and scalable way.
Lean Startup: Kevin Huang at SMECC - 20130723smecchk
Kevin Huang gives a presentation on Lean Startup methodology for entrepreneurs. The presentation introduces Lean Startup and its core concepts of building minimum viable products, measuring customer feedback through data, and using iterative learning to pivot the product or business model. It emphasizes getting out of the building to learn from customers and building products based on validated learning. The presentation also discusses why now is a good time for disruptive startups due to new technologies and how most new products fail because plans change drastically from the original vision.
Ways To Wealth Session 4: Eddie Hui at SMECC - 20130624smecchk
This document outlines the agenda for a session on identifying and fostering relationships with startup mentors. The session will include discussions on assessing one's needs, attributes to look for in a mentor, places to find mentors such as through social networks and referrals, and how to schedule regular meetings and be open with mentors. Case studies will also be presented and there will be time for Q&A. The goal is to help people find mentors to support them in achieving startup success.
Ways To Wealth Session 2: Eddie Hui at SMECC - 20130507smecchk
The document outlines an agenda for a session on shortening time to succeed. The session will include discussions on success principles from celebrities, the presenter's FLICK method for success involving focusing on fun fields and leveraging knowledge, and a Q&A. FLICK stands for Focusing on a field with fun, Leveraging, being Innovative, being Customer centric, and gaining Knowledge. The session is part of a larger series on principles of success and wealth.
Startup Business Development: Simon Newstead at SMECC - 20130226smecchk
The document provides business development tips for startups, including tips on finding mutually beneficial partnerships, pitching in person, creating a presentation deck, avoiding harm, taking responsibility, the overrated nature of press, opportunity costs, working with advocates, defining scope, leveraging larger partners, getting early term sheets, negotiation tactics, contract issues to watch out for, securing budgets, and aligning head and heart. It also advertises job openings and provides contact information.
Managing Change in the Dynamic Business Environment Today: Sammy Hsieh at SME...smecchk
Sammy Hsieh, founder and CEO of iClick Interactive, gave a presentation on managing change in the dynamic online advertising environment. iClick provides a data-driven marketing platform in Asia, using proprietary technology and algorithms to optimize cross-media campaigns. The company has experienced over 110% compound annual growth since 2009. Hsieh discussed lessons learned in managing change, the huge growth opportunity in China's online advertising market, and iClick's unique value proposition and momentum in serving leading industry verticals to achieve its goal of $120 million in ad spend by 2013.
Making a Profitable Mobile App: Simon Newstead - 20130219smecchk
The document discusses designing a profitable mobile app and provides tips for doing so. It recommends learning about target users, concept testing ideas, designing core gameplay mechanics and monetization, conducting paper prototypes and usability testing, beta testing on Android to get feedback and tune the game, and A/B testing before full launch. The overall message is the importance of user research, testing, and iteration to create a successful game that people will spend money on. The document also indicates the company Frenzoo is hiring programmers, designers, and other roles.
Show Me the Money: Jong Lee at SMECC - 20130205smecchk
Show Me the Money: Jong Lee
Have a great idea, but don't know the first steps on how to put a number on the business? Jong Lee, successful venture capital investor and entrepreneur, will be speaking about the practical steps to take to value your business, the common terminology and jargon used to describe different types of valuations, how outside investors and angels will view your business, and other basics of Venture Capital.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
3. Digital Marketing?
Digital marketing is marketing that makes use
of electronic devices such as computers, tablets,
smartphones, cellphones, digital billboards, and
game consoles to engage with consumers and
other business partners
Wikipedia
18. • Over 1 Billion Users
• Average 75 minutes per day
• Income $ 5.1 Billion 2012
19. • Giving increased visibility to “suggested posts”
– Paid for
• 15% of all mobile advertising
20. Google's new social network, looks a bit
like facebook, works a bit like twitter
Circles
• Categorising your Google + contacts into groups.
–
–
–
–
EASY to do
Add as many circles as you like
One person in several circles
Potential issue over-organise
Photos
• Functionality pretty much the same as facebook
• Likely photos in Google + will rank VERY highly in Google Image search soon
• At upload create a new album or add to an existing album.
• After uploaded “add tag” just like facebook
• Tagged pictures appear on your profile and “pictures of you” in the photo section (like
facebook).
• Missing from “tagging level” is tagging on upload, so need to go into each image
• Additional functionalities: edit the picture, text and adding comments (speech bubble at right
of picture)
21. Hangouts
• Hanging out with lots of people
simultaneously using video chat
• Add one or several of your circles to
your “hang out”.
• People invited to join your “hang out” receive a post
in their stream
• If less than 25 people in a hang out they will also get
a notification that they are invited
• If start a hangout but one is already going on, notified
and can join the current one instead
• Hangout open, since anyone can invite anyone else,
people you don’t know may and can join
22. • Instant Photo Upload from Mobile
– Automatically puts all photos you take on your phone to
a private album on your Google +
– You then decide whether to share them with any circles
– Currently only for Android
• Sparks
– Personalised content feed into your stream, you tell “Sparks”
what you are “in to” and they will send you stuff that’s relevant to you
• Huddle
– “group chat”, allows you to chat with several people at once over your mobile
– Text messaging on steroids
– Only for Android
• Is Google + just another facebook?
– BIG difference can categorise your sharing
– Google + profile and posts are also public, the profiles can be seen by everyone, and
each “post” has its own unique URL making Google + a contender with Twitter for
indexable shared content
– This initiative from Google proves they are taking social seriously
– Merging Google properties into Google + and integrating it with the SERPs WILL
have an impact
23. Twitter is an online social
networking service and
microblogging service that
enables its users to send and
read text-based messages of up to 140
characters, known as "tweets”
• 340 million tweets daily
• 1.6 billion search queries per day
24. YouTube is a video-sharing
website, created in February
2005 and owned by Google
since late 2006, on which
users can upload, view and
share videos.
• 72 hours of video uploaded every minute
25. • Social networking website for people
in professional occupations.
• Launched on May 5, 2003
• June 2013, 225 million acquired users in
more than 200 countries and territories
26. Instagram
• Online photo/video-sharing
and social networking service
• Take pictures and videos
• Apply digital filters
• Share them on a variety of
social networking services,
such as Facebook, Twitter, Tumblr and Flickr.
• 2010: 1 million users
• 2012: 100 million users
• 58 photos uploaded every second
27. Pinterest
• Pinboard-style
photo-sharing website
• Users create and manage
theme-based image collections
such as events, interests, and hobbies.
• Users can browse other pinboards for images,
• "re-pin" images to their own pinboards
• "like" photos
28. SnapChat
• Photos, videos, text
and drawings
• Send to controlled
list of recipients
• Set time limit for recipients
to view 1 to 10 seconds, then hidden from recipient's
device and deleted from snapchat server
• Just over 1 year old
• 60 million photos per day
• 5 Billion snaps per year
29. • The service allows users
to post multimedia and
other content to a shortform blog.
• 110 million active users
30.
31. Time Spent On Platform
(Million Hours)
Aug. 2012 – May 2013
32. QQ from Tencent
• IM, online games, music
shopping, microblogging,
group & voice chat
• Chat rooms, dating
• 798 million active users, peak 176 million
simultaneous
• Diamond membership
– 7 levels
• Revenue driven by added value services
33. • Social Mobile Network from TenCent
• Launched October 2010
•
•
•
•
•
•
•
•
•
•
May 2011 5 million users
End 2011 50 million users
March 2012 100 million users
April 2012 rebranded as WeChat for international market
September 2012 200 million users
January 2013 300 million
Today largest in World
May 2013 Rainie Yang product endorser
India Varun Dhawan & Parineeti Chopra from Bollywood
July 2013 70 million users outside China, Lionel Messi latest product
ambassador
34. 1. Download loads of new animated stickers from the Sticker Shop ($0.99)
2. Save favorite content clippings from chats or Moments
3. Add friends nearby easily with the new Hold Together function
4. Swipe to the right to return from a chat.
5. Double tap the Chats tab to cycle through unread chats
6. Scan bar code, cover of the book or album, street view and word
7. Play games with your friends in Game Center (preinstalled airplane war)
8. Combined credit/debit cards and mobile paying
9. Input by voice
10. Double-tab the text to show full text
35. Tencent
Blogs, diaries, photos, music
Customize to personal taste (paid)
Canary Diamond to access everything
at no further charge
• Mobile at extra cost
•
•
•
•
36. Sina Weibo
• Hybrid of FB & Twitter
• Microblogging
• Strong in Tier 1 cities
• Position threatened by Weixin
• Revenue driven by advertising
41. • Many services:
– Chinese language-search engine for websites, audio files, and images.
– 57 search and community services including Baidu Baike, an online collaboratively built
encyclopedia, and a searchable, keyword-based discussion forum.
• October 2012, Baidu ranked 5th overall in the Alexa Internet rankings
• During Q4 of 2010, 4.02 billion search queries in China,
Baidu market share 56.6%.
• China's internet-search revenue share in Q2 2011 by Baidu is 76%
• Baidu provides an index of over 740 million web pages, 80 million images,
and 10 million multimedia files.
• Baidu offers multimedia content including MP3 music, and movies, and is
the first in China to offer Wireless Application Protocol (WAP) and
personal digital assistant (PDA)-based mobile search.
• Baidu released its low-cost smartphone, Changhong H5018
43. • Network, Attention & Gift economies
• Auction based business model
• Multiple product listing by different buyers
and sellers, including used goods
• Users in 150 markets
• 88 million active users
• 150 million listings globally
44. •
•
•
•
•
•
•
Started with books
16 categories 15 years later
$2.8 Billion within 5 years, today $48 Billion
152 Million customers
51,000 employees
Largest on-line seller of music in 120 days
Co-branded web store with ToysRUs
46. 2010 Reasons for Online Shopping
Rich product
information, can selfhelpful choose
products, 6.1%
Others, 0.6%
Able to buy the
products which are
hard to find offline,
6.4%
Rich product
assortment, more
choices, 15.9%
Price is cheaper than
offline stores, 51.8%
Convenient, delivery
to door, 19.3%
2011.4. iResearch Inc.
47. Why do potential eShoppers Not shop online
• Credibility is still the top barrier
2010 Reasons for China Potential eShoppers Not Ordering Online
Can't find the products online
17.6%
Don't have online banking, inconvenient payment
18.4%
Website registration and shopping process is too complicated
19.7%
Picing is higher
24.0%
Online Consumer service is not convenient
25.3%
Slow delivery of online shopping
25.6%
Credibility
Worrying about websites' credibility
50.3%
Worrying about product quality
70.6%
0%
2011.4. iResearch Inc.
10%
20%
30%
40%
50%
60%
70%
80%
48. How do they get product information?
Vertical 2010 Information Source before Purchase for China eShoppers
specialty
Others
forums
1%
6%
Shopping
Navigation
Websites, rebate
websites
8%
Offline
Stores
7%
Search Engine
11%
Go to shopping
websites directly
68%
2011.4. iResearch Inc.
49. Current market dominated by C2C but by 2015 B2C
transactions are expected to make up 40% of the market
Brands can establish
online relationships of
their own to influence
purchase
50. Dominant C2C e-commerce platform based
on a marketplace model like eBay. It
facilitates consumer -to-consumer retail by
providing a platform for small businesses and
individual entrepreneurs to open online retail
stores. Unlike eBay however its revenues
come from seller-paid rankings in search
results (“Taobao Express”) and its sale of userdefined storefronts (“Taobao Hot Store”).
Sellers’ positions on the results list depend on
their bidding prices. They also pay on a perclick basis for their positions.
52. 51.5% SOM in Revenue
Tmall.com is China’s no. 1 B2C
platform owned by Alibaba/Taobao.
Unlike Taobao, Tmall sells mostly
quality and brand name goods : over
70,000 international and Chinese
brands from more than 50,000
merchants and serves more than 180
million buyers.
P&G, Adidas, UNIQLO, GAP, Nine
West, Reebok, Ray-Ban, New
Balance, Umbro, Lenovo, Dell,Nokia, P
hilips, Samsung, Logitech and Lipton
53. 22.7% SOM in Revenue
Second largest B2C e-tailer in China
started out as a 3C specialist but has
expanded aggressively to outpace its
main rival Dangdang . Sells mainly
electronics and home appliances, but
also books and clothing. 360Buy also
has a full online travel service, and a
separate luxury mall for couture
brands at 360Top.com.
54. 3.5% SOM in Revenue
Amazon entered China in 2004 by
acquiring a local shopping site called
Joyo.com. Originally an IT information and
download site it turned into an online
bookstore then expanded into
commodities. It now focuses on its core
products more in the manner of a
western company, rather than trying to
cover everything as Chinese businesses
attempt to do.
55. The biggest ‘brick &mortar’ electronics
retailer wants to transform itself into an
e-tailer so that it doesn't suffer the same
fate of similar chains crumbling to dust in
the US and the UK. Suning will soon
diversify into online travel booking following the path led by 360Buy.
3.1% SOM in Revenue
57. What’s Coming Next?
•
•
•
•
•
Data, loads of data
Move from collecting to connecting data
Structured vs. Unstructured data
Integration of technologies
Monetization of Social Media
– 146 million to App Store & Google Play last 30 days
– Ads
•
•
•
•
•
Ads in APPs
Proliferation of Android devices
Shift towards image based communications
Chrome & Android merge
4G
63. So What Should You Do?
• Get engaged
–
–
–
–
Talk to your customers
What are their media habits
How and when do they like to hear from you?
How often?
• Develop a strategy
• Make someone responsible
– To manage social media & e-commerce
– Who can respond to what – be clear!
•
•
•
•
•
Set objectives
Measure against them
Linkage
Buy ads??
Viral?????
64. Tracking & Analytics
• Identify unique visitors?
• Track them over time
• Issue: gateway IP addresses
– JavaScript & HTTP cookies very unreliable on
mobile browsers
– Need to create unique user identities on the server side
• Can you see visits from the same person across
different devices? PC, tablet & smartphone
• Can you link visits, downloads and any other
interaction to sales?
• Can you link on-line & off-line activity?
67. The Challenge for Companies has transitioned
from generating engaging conversations
to creating content that consumers will
independently and virally share
68. • Managing product reviews on e-commerce
and social networking sites critical to success
• Make sure frontline staff fully on-board
69. Some Tips
1. Be real – advertising on social media, whether it is paid or unpaid, is a
chance to put a human face to the brand, and an opportunity to engage
with customers in just the same way that great service can in a shop.
2. But not too real – if you’re running a coffee shop, you’ll only alienate
customers by expounding on global politics. But it never does any harm to
emphasise that, say, your coffee is fair trade.
3. Follow the right people – Britain’s police forces got into trouble for paying
too much attention to Kirstie Allsopp and Lady Gaga on Twitter, and not
enough to the public. Every business should follow those who are already
customers, and those who could be. Which is still unlikely to be Lady Gaga.
4. Engage in the conversation – if a fan says you’re great, retweet it. If they
say you’re rubbish, ask for more details.
5. But don’t be too public – there’s no shame in asking a customer to email
you if you want a little more privacy.
70. Some Tips
6.
Think multimedia – pictures, audio and even video are all almost
effortless thanks to the smartphone. If you operate from a particularly
interesting venue, or a customer doesn’t mind you using them as a case
study, get cracking.
7. But don’t compromise on quality – a poorly produced video is just as
damaging as a misspelt blog post.
8. Stay current – few things are worse than a site that hasn’t been updated
in weeks, especially on Facebook or Twitter. These are living, breathing
places, not simply shopfronts.
9. Put someone in charge – you wouldn’t dream of not taking your cash to
the bank regularly, so think of updating Twitter or Facebook as similarly
important. It’s a tool for retaining and recruiting customers, after all. And
it may be a good chance for a bright young employee who would benefit
from “social media experience”.
10. Don’t forget the law – if you retain a list of customers, you are
responsible for keeping their data safe. And no one wants to think you
just sold on their details.
71. Why brands matter in China
1. Western brands are generally perceived as higher quality and safer,
with more ‘cool-factor’.
According to BCG, 61% of Chinese would pay more for US-made products.
In certain categories, the preference is even higher.
2. The World Luxury Association found 86% of Chinese consumers refuse
to buy luxury goods labeled “Made in China”.
3. 61% of Chinese have less confidence in local food than in 2011, and 28%
expect to replace their domestic purchases with imports says Ipsos.
4. 75% of China’s affluent middle class live in ‘smaller cities’ where there
are no bricks & mortar stores stocking the foreign brands they want.
There are over 200 cities with a million plus people in China, and going
online is the easiest and most efficient way to reach them.
72. How can brands influence shoppers online?
• Traffic Building
• Positive Review
Generation
• eMerchandising
• ePackaging
• eCouponing
• ePromotions
• Mobile Wallets
• In-store mobile
• Social Shopper
73. Traffic building on key sites
• Consistent online content strategies across multiple platforms
deliver better results.
• Always offer the “buy now’ option
74. Positive review generation
• More than 40% of Chinese online shoppers read and post
product reviews online
– about double the percentage of online shoppers in the U.S. (Source:
BCG)
76. In store mobile to mobile sites
Payments: Mobile
payments via mobile wallet
applications
Purchasing : purchase on a
website, pre-order for pick
up, order for home delivery
Rewards: Scan loyalty card,
receive rewards for coming
to a store, enter products
reward information
77. China Social Shopper
• 95% of Internet users in Tier 1, 2 and 3 cities in China are
registered on at least one social media site
– Spend 46 minutes /day on social media sites, (37 minutes in the U.S., 7
minutes in Japan.)
•
•
•
•
•
•
•
Tencent Weibo (310 million)
Sina Weibo (250 million),
Renren, (137 million).
Kaixin, (116 million)
Mogujie
LinkChic
Xinxian
79. 1. Incredible growth rate
• E-commerce in China will go from representing 3.3
percent of the country’s total retail value today to
7.4 percent in 2015.
• It took the United States ten years to achieve that growth.
80. 2. Availability and geographical limitations
• Up to 25% of ecommerce demand is
for products consumers
cannot find in physical
stores
Limited geographic coverage of
physical retailers due to sheer size
of the market.
– Many consumers, especially the
younger ones, first enter in contact
with a brand or type of product on
the Internet.
–
81. 3. New rules apply
• Unique relationship between search engines and
retail sites
• In most markets, shopping begins with a Google search.
• In China, Taobao.com blocks the spider of the top search
engine, Baidu.com.
Most shoppers start their search within Taobao.
82. 4. Credibility is paramount
• Managing product reviews
on e-commerce/social
networking sites is critical
to success.
• Chinese consumers are the most
likely in the world to check for
product recommendations on
social networking sites.
• Only 19 percent of consumers in
China go to official brand or
manufacturer sites, compared
with 41 to 60 percent in Japan, the
United States, and the European
Union.
83. 5. Buy now, pay later
• Most payments are only processed after until the
shopper receives the order.
•
Alipay has grown to become China's biggest online payment company by
processing more than 1 billion yuan ($146 million) in transactions every day and is
expected to surpass PayPal's transaction volume within two years.
84. 6. Affordable shipping /convenience
• The low cost of shipping and speed of deliveries in
China gives e-commerce an ongoing boost.
86. 8. Increasingly higher spend
• Within five years, most of
today’s online shoppers in
China will be spending
RMB 6,220 (or about
$980) per year, twice
what they are today.
• That’s close to the U.S.
average of $1,000.
87. 9. Home grown models rule
• Western business models have failed in China with growth
coming from local players who deliver solutions based on local
market knowledge.
Taobao actively makes product recommendations and provides
suggestions and tips, promoting a sense of social community,
entertainment news and fashion trends, along with product reviews
and practical tips for online shoppers.
Flexible and innovative technology platforms adapted to
Chinese environment
Censorship / local rules
Local competition
88. 10. Retailers can be a barrier to brands
engaging with shoppers
• Retailers have a lot of power and they are brand neutral so
winning them over is the number 1 challenge
89. And don’t forget!
Basic rules of retail still apply
1. Availability and visibility
–
–
Treat online as any other channel and make sure your brand is seen
Sound 4P strategy and engage etailers like the B&M stores
2. Information and education
–
The more facts shoppers can get from your brand/site, the better
they’ll feel about being well informed enough to buy.
3. Leverage WOM
–
Use reviews and the power of peer endorsement on and off line
4. Drive sales
–
Insure all touchpoints converge to a sale across the paid, owned and
earned media channels