eBridge Analytics is a leading marketing solution for online enabled optical media.

1. release. analyse. respond.
Closed-loop marketing services for your disc-release.
Solutions by Sony DADC

2. eBridge Analytics is a leading marketing solution for online enabled optical media. Take over the helm with eBridge Analytics!
eBridge Analytics allows you to monitor, analyse and control a campaign through its closed-loop toolbox including media
usage statistics, reporting, filtering and data export facilities.
eBridge Analytics offers in-depth real-time analysis, market research modules and
closed-loop marketing services such as opinion polls.
eBridge Analytics features:
Why do I need eBridge Analytics?
Once a title or campaign is launched, market feedback from end consumers is difficult to receive. Campaign planning and
preparation means relying on marketing information, trend forecasts and consumer segmentation data. This is forecasting
and the reality of the campaign will differ due to caprices of markets, consumers and other hardly calculable factors of Geo Marketing Target Group
Visualisation
influence. eBridge Analytics delivers this missing link to successful closed-loop consumer marketing and provides a concise
dashboard, reporting and exporting features as well as advanced content management features.
KPI Media Usage
for video & software publishers for brands eBridge
Analytics
As a result publishers in the entertainment and Brands and advertisers using optical media for
software sector can fully leverage online connected integrated marketing can fully monitor the success
packaged media products (CD, DVD or Blu-ray Disc) of their campaigns and improve future initiatives by Timeline Benchmarks
Monitoring
to increase revenues, improve customer loyalty and means of Key Performance Indicators, geographical
maintain a competitive advantage. marketing and target group analysis.
Visitor Funnel
Solutions by Sony DADC

3. EXPLORING DATA
Every single disc matters Reporting Key Performance Indicators like response rate and engagement rate, geographical distribution
Each disc is equipped with Sony DADC’s patented PID™ (Postscribed In fast moving times, data needs to be available and updated with a click. of users and availability of survey data or registrations are at your command and updated
ID™) technology, which makes sure that every single disc can be Online* monitoring of campaigns and releases supports your marketing automatically (caching method). Every time you log onto the platform, graphs and reports display
identified and media usage tracked and interpreted accurately. strategy and you are able to react faster to trends in the market. accurate data – up to date with the latest tracking information of your campaign.
*) To ensure maximum performance, eBridge Analytics uses caching to allow fast access to diagrams and data. Real-time display of data would lead to longer access times
and therefore Analytics works with a temporary storage method to ensure rapid report access.
Solutions by Sony DADC

4. Key Performance Indicators Geo Marketing Visitor Funnel Benchmarks Customised statistics Data privacy
See the key success indicators of your campaign at first Identify your most powerful markets. In which disctricts do Which content leads to people dropping Does your campaign outperform in Monitor integrated surveys, split tests and In order to use exclusive services, such as
glance. Embedded in a concise interface, eBridge Analytics you need to improve your marketing presence? Where is your out of a web page? How can you improve comparison to previous projects? Keep other project-specific evaluation in our to register, access downloads or to receive
shows you engagement rate, response rate, unique users target group based? By tracking your users on a geographical the usability of the campaign? eBridge track of the success of your campaign and template-based statistics platform. Your promotional material, it may be necessary
and released quantity of discs. Key Performance Indicators scale, you receive valuable information about your market. Analytics makes the funnel visible and helps compare it to industry-specific benchmarks. project manager will help you set up the for your customer to provide personal
can be customised to your needs. Depending on your specific Based upon tracking of postal codes (where user data is you tailor your offering more effectively to reporting you need to efficiently supervise information. Our platform complies with
requirements, additional data sets from the server can be already available) or IP-addresses (unregistered users) we your target group’s behaviour. your campaign. the corporate data security policy.
displayed in this section. display where your customers come from. Depending on the data, you can choose
between a wide spectrum of graphs to meet
your reporting requirements.
Solutions by Sony DADC

5. Data Management - Exporting data for your specific needs Data filtering
All report pages can be exported to PDF and XLS/CSV. Depending on the With eBridge Analytics, you are also able to filter the data sets by predefined
data you wish to export, predefined filters can be applied to narrow the categories such as time frame and geographical orgin. The results of these filters may
range of the record: either be displayed in the reporting interface with updated graphs or these data sets
n Exporting selected reports to PDF including the original layout of the may also be exported to CSV, XLS or XML.
report, charts and graphs
n Exporting data sets to XLS/CSV for import to your marketing and
CRM tools
n XML and customisable interfaces for more flexibility to display data
on other platforms.
n Secure export of registration data through temporary link mechanism
Solutions by Sony DADC

6. HOW TO GET sTARTED n Opt for the production of discs enhanced with either weblink or PIDTM
Market Home Entertainment Direct Marketing Promotion
n Discuss desired reporting setup with your project manager
n Receive login to eBridge Analytics
n Monitor your campaign/release and use results for planning of upcoming projects n CD n Integrated Direct n CD
Media n DVD Mailings using n DVD
n Blu-Ray Disc personalised CD/DVD n Blu-Ray Disc
n Digital Copy n Prefilled Online n Registration
n Online Surveys Response Forms n Sales Channel Tracking
sUCCEss sTORIEs Fields of application: Available n Managed Streaming n Personalised n Prize Draws
n Direct Marketing, Promotional Marketing & Brand Marketing Applications n Prize Draws Salutation n Warranty
n Home Entertainment: Digital Copy, Streaming Video, Video on Demand Vouchers n Bonus Features
n Tailor-made Content n eVoucher
n Music: Streaming Audio n Loyalty Programmes n Cross-Promotions
n Games
n Sony Pictures Home n BMW n SONY Bravia
Entertainment Google Porsche
Reference n n
n Video Film Express n Lloyds TSB Swiss Masai MBT
Clients n
n TDM n Lufthansa n Nokia
& many others
Solutions by Sony DADC

7. sony DADC sony DADC United Kingdom sony DADC France
Kent House
Sonystrasse 20 14-17 Market Place, 5th floor 140 rue Gallieni
5081 Anif / Salzburg London W1W 8AJ 92100 Billancourt
Austria
Phone: +43 6246 880 555
United Kingdom
Phone: +44 20 7307 9775
France
Phone: +33 1 5560 2080
Contact
dirk.poschenrieder@sonydadc.com daniel.finn@sonydadc.com david.rofe@sonydadc.com
ebridge@sonydadc.com
Solutions by Sony DADC