How big data is impacting sales and marketing functions in digitally engaged organisations

1. Big Data & Automated
Closed-Loop Marketing

2. Big Data
Originated in the ‘Back Office’ is now
‘Front of House’ & part of the modern
CMO’s budget & IT spend

3. Everything In Our Lives Now
Generates Data
What you receive, open, click,
contribute, like, buy, ignore is tracked &
stored somewhere including when &
where you were.

4. Organisations Collect Data
To create a meaningful relationship with
you - for future product/service
development, to make a sale, to sort out
your problems, to become a better
business.

5. Automated Marketing
Is an efficient & effective way to
streamline repetitive manual marketing
activities to keep up with rising demand
created by high availability – 24 x 7.

6. Automated Closed-Loop
Marketing
Automated Marketing plus Analytics
integrated to create business
information for decision-making.

7. Consumers Have Control
Automated Closed-Loop Marketing
means you get to do smarter other
things until they’re ready for you.

8. Have A Digital Strategy
It’s complex – there’s Big Data,
Analytics, Automated Marketing & a long
to-do list… so you need a strategy.

9. Start Here
http://www.semantia.com.au/services/digital-strategy/

10. Start Here
http://www.semantia.com.au/services/digital-strategy/