2. AGENDA
 What is Business Intelligence (BI)?
 Why bi?
 What is Cognos?
 Why Cognos?
 Cognos Features.
 Cognos Insight.
 Cognos Advantages.

3. WHAT IS BUSINESS INTELLIGENCE (BI)?
 Business Intelligence (BI)
BI refers to technologies, applications and practices for
the collection, integration, analysis, and presentation of
business information .
 Purpose of BI
To support better, improved and more efficient Decision
Making
 BI Systems Provide
BI systems provide historical, current, and predictive
views of business operations.,
 BI Systems Information
Uses data that has been gathered into a data warehouse
or data mart.

4. WHY BI?
 What happened? Past
 What is happening?
Present
 Why did it happen?
 What will happen? Future
 What do I want happen?

5. WHY BI?
 Customer behavior analysis
 Targeted marketing and sales strategies
 Business scenarios and forecasting
 Business service management
 Business planning and operation optimization

6. WHY BI?
 Better decisions with greater speed and confidence
 Shorten marketing efforts
 Improve customer relationships
 Improve revenue and profit

7. What is Cognos?
Cognos is Business Intelligence
software that enables users to extract
data, analyze it, and then assemble
reports.

8. Why Cognos?
 Cognos Business Intelligence provides a limitless BI
workspace to support how people think and work.
 Cognos is more user-friendly.
 It delivers the complete range of BI capabilities: query
and reporting, analysis, dash boarding and score
carding on a single, service-oriented architecture.
 It expands traditional business intelligence (BI) with
planning, scenario modeling, real–time monitoring,
collaboration and predictive analytics.

9. Cognos Features
 User can edit existing data.
 Drag & Drop and Automation is best future of
cognos.
 IT people no need to write hardcoding.
 Up-To-Date Information

10. Cognos Features
 Analysis Capabilities.
 Multiple Export Formats.
 Drill-Through Capability.
 Potential Image Documentation Integration.

11. Cognos Features
CONTD.,
 Query and Reporting
 Analysis
 Dash boarding
 Mobile BI

12. Cognos Features
Query and Reporting.
 Need to make fact-based decisions in a system that's
simpler, faster and easier to manage.
 Professional report authors who design one–to–
many reports for the enterprise, to business users
who need to create their own ad hoc queries or
customize existing reports.
 Cognos query and reporting capabilities fit the needs
of users throughout your organization.
 Helps You Quickly Answer a Focused Question.

13. Cognos Features
Analysis.
 Users can explore information easily to drive
smarter business decisions.
 Users can easily view, assemble and analyze
the information required to make better
decisions.

14. Cognos Features
Dash boarding.
 Itallows any user to access, interact and
personalize content in a way that supports the
unique way they make decisions.
 Secure access to information from all time
horizons.
 Users can quickly move from insight to
action.

15. Cognos Features
Mobile BI
 Usersinteract with trusted BI content through
a rich and visual experience whether offline
or online.
 The flexible and proven platform ensures
mobile decision making is simple, reliable and
secure.

16. Cognos Report studio
Creating a basic report involves following steps
 specifying the data package
 choosing a basic report layout
 adding data
 validating the report
 saving the report
 running the report

17. Cognos Report studio

18. Cognos Report studio
Types of Reports.
 Lists
 Crosstabs
 Charts
 Maps
 Active Reports

19. Sample for list type Report

20. Sample for Crosstab type Report

21. Sample for Chart type Report

22. Sample for Map type Report

23. Sample for Active type Report

24. TYPES OF PROMPT CONTROLS
 Text Box Prompt
 Value Prompt
 Select & Search Prompt
 Date Prompt
 Time Prompt
 Date & Time Prompt
 Interval Prompt
 Tree Prompt
 Generated Prompt

25. EXAMPLE FOR VALUE PROMPT

26. EXAMPLE FOR DATE PROMPT

27. ADD OPTIONS TO THE REPORT
Object Description
 Query Adds a query.
 Join Adds a join relationship.
 Union Adds a union operator.
 Intersect Adds an intersect operator.
 Except Adds an except (minus) operator.
 SQL Adds SQL.
 MDX Adds MDX

28. DASHBOARD
A created new dashboard page contains
 An application bar
 A dashboard layout area
 A content pane that includes the Content and
Toolbox tabs
 Widgets and filters

29. DASHBOARD

30. EXAMPLE FOR DASHBOARD

31. ADVANTAGES OF COGNOS BI
 Increase business intelligence adoption rates.
 Distribute business intelligence to everyday users.
 Users can modify and share Cognos BI content using
familiar applications and interfaces.
 Publish and share Cognos-enabled files to the secure
BI portal.