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Powering Smarter Marketing




Emailvision

2012

Fareita Udoh
Channel Sales Manager




                             www.emailvision.com
Agenda

● Who is Emailvision?
● Deliver smarter online marketing
● Customer Intelligence
● Email Mobile
● Social Edition
● Testimonials
● Global Client Examples


                                     www.emailvision.com
Who is Emailvision?

●   International leader in email, mobile and social marketing
●   Offices in 26 countries
●   700 employees
●   4000 clients
●   100 new clients / month
●   $90M annual revenues
●   Sending 500K global campaigns / month
●   The 1st company to deliver SaaS Customer Intelligence
●   The 1st company to integrate CI and Campaign Management
●   Recognition as a technology leader by:
Some of our 3000 + clients




                             www.emailvision.com
Our mission

                          Integration

   Emailvision              APIs
  powers smart
                            Email
email, mobile and
social campaigns
                          Customer
   that deliver          Intelligence
     results



                    Custom Applications
                         Custom Apps


                                        www.emailvision.com
Technology Alliances


        We’re integrating with a growing list of
 complementary Marketing, eCommerce & CRM Solutions




                                          www.emailvision.com
Technology Partners




                      www.emailvision.com
Enterprise Edition Video
Deliver smarter online marketing


Develop more intelligence                  Build ‘smart segments’
   about subscribers,                        for more targeted
     followers, fans                       marketing campaigns




                             Customer
                            Intelligence



   Send integrated social                        Send email and
     campaigns across                           mobile campaigns
      the major social                          with 2x the open
         networks                                     rates



                                                    www.emailvision.com
Customer Intelligence



  Marketers rapidly visualise their customer data, identify
  high value segments and immediately integrate them in
                   marketing campaigns
Customer Intelligence

● Query hundreds of millions of records and display customer
  segments in seconds
● Explore detailed profile data including purchase behaviour and
  responsiveness to past marketing campaigns
● Test and adapt strategies „on the fly‟
● Instantly create and execute campaigns with campaign
  management integration
● Increase customer lifetime value with insight that maximises
  acquisition and retention, as well as cross-sell and up-sell
Customer Intelligence
     Database Marketing      E-Commerce          Brand




  Emailvision Campaign Commander & Customer Intelligence Platform




   Call-center Direct mail         Email              Mobile


                                            Co-ordinated
                                            Single Customer View
                                            Integrated response tracking
                                            Consistent customer experience

                                                                             12
Enterprise Edition Customer


                              “We have now started to use
                              Emailvision’s Customer Intelligence and
                              within a couple of weeks we had access
                              to our data. We were easily able to start
                              applying information about our
                              customers directly into our campaigns.
                              With access to deeper insights into our
                              data, we have quadrupled our
                              conversion rate; significantly improving
                              our customer marketing lifecycle and
    Customer Intelligence     engagement and it’s just the beginning.”
      helped Republic
  increase their conversion   Laura Henderson
       rate by 4 times        Online Marketing Manager
                              UK
Email & Mobile Marketing

                                                 Reports &      Campaign
                                                 Analytics       Planner



                                 Portfolio Manager
  The main features of            & User Rights
                                                                             List Management
 Campaign Commander                                                          & Segmentation


automate daily execution
   of email and mobile     Integrations
                              & APIs
                                                                                  Split Testing
campaigns and increase
 success rates through
                              Email, Social
  advanced capabilities        & Mobile
                                                                             Deliverability
                                                                              Monitoring




                                              Triggered
                                                             Transactional
                                              Marketing
                                                               Marketing
Email and Mobile Customer

                             “With Campaign Commander‟s intuitive
                             and easy-to-use interfaces, we manage
                             all our email marketing campaigns in-
                             house. The Emailvision Service team is
                             always available to understand our
                             problems and give us accurate
                             solutions. Since we have been working
                             with Emailvision, our deliverability rate is
                             excellent and our open and click-thru
                             rates have increased by 20%.”
   Campaign Commander
  helped VoyagePrive.com     David Bastien
  increase open and click-   CEO of VoyagePrive.com
      thru rates by 20%      France
Social Marketing


                                           Reports &        Campaign
 The main features of                      Analytics       Management


Campaign Commander
 enable social media         Portfolio
                                                                         Community
                                                                         Management
   marketing to be           Manager
                           & User Rights

organised by initiative,
 scheduled across all
 major channels and                                                         Team
                            Integrations                                Collaboration
measured for business          & APIs


       impact
                                                Branding
                                                             Content
                                                           Management
Social Customer

                              “We use Campaign Commander Social
                              Edition to help us manage social media
                              marketing at Cisco Live events where
                              we send out event related updates to
                              encourage audience participation and
                              awareness before, during and after each
                              event. We rely on Campaign
                              Commander‟s scheduling, campaign
                              management and reporting features.
                              Campaign Commander enables me to
    Campaign Commander        analyse the effectiveness of my updates
   helped Cisco Live Events   and better craft our messaging to best
    double their number of    meet our audience‟s needs.”
     participants in Social
                              Kathleen Mudge
      Media in 12 months
                              Marketing Manager at Cisco
                              USA
Global Support

● Sales and Client Services located in 19 countries
● Employees include more than 40 nationalities
● 30 Languages spoken inside Emailvision
● Product available in 16 Languages
● Product integration with 10 social networks
● Relationships with over 150 ISPs globally
Client Testimonial


                           “The added value of Emailvision is not
                           only defined by its Campaign
                           Commander software. The expertise of
                           the support team, high value services on
                           a partnership basis together with
                           advanced technical consulting skills and
    Unilever Europe uses
                           best practices is a great relief to us. It
  Campaign Commander for
                           enables us to focus more on the
     37 different brands
                           coordination of our Brand-Online-
                           Activities. Well done!”

                           Jens Geisler
                           IT Partner Manager at Unilever
                           Germany
Global Customer Examples
         Toshiba
         ● Campaign execution in Germany, France, UK, Belgium, Luxemburg
         ● Supporting the laptop and storage device divisions
         ● Fully integrated with their CRM application

         Unilever
         ● Campaign execution for 37 brands plus B2B campaigns for Unilever
             Food Solutions
         ●   Managing some campaigns directly and others through an agency
         ●   Fully integrated with their ERP and CRM applications

         Hermes
         ● Campaign execution in English, French, Spanish, German, Flemish,
             Italian, Chinese, and Japanese
         ●   Complete transactional support for all online account creation, orders
             and shipping confirmations, password reminders, order cancellations,
             and refunding confirmation

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Cr8

  • 1. Powering Smarter Marketing Emailvision 2012 Fareita Udoh Channel Sales Manager www.emailvision.com
  • 2. Agenda ● Who is Emailvision? ● Deliver smarter online marketing ● Customer Intelligence ● Email Mobile ● Social Edition ● Testimonials ● Global Client Examples www.emailvision.com
  • 3. Who is Emailvision? ● International leader in email, mobile and social marketing ● Offices in 26 countries ● 700 employees ● 4000 clients ● 100 new clients / month ● $90M annual revenues ● Sending 500K global campaigns / month ● The 1st company to deliver SaaS Customer Intelligence ● The 1st company to integrate CI and Campaign Management ● Recognition as a technology leader by:
  • 4. Some of our 3000 + clients www.emailvision.com
  • 5. Our mission Integration Emailvision APIs powers smart Email email, mobile and social campaigns Customer that deliver Intelligence results Custom Applications Custom Apps www.emailvision.com
  • 6. Technology Alliances We’re integrating with a growing list of complementary Marketing, eCommerce & CRM Solutions www.emailvision.com
  • 7. Technology Partners www.emailvision.com
  • 9. Deliver smarter online marketing Develop more intelligence Build ‘smart segments’ about subscribers, for more targeted followers, fans marketing campaigns Customer Intelligence Send integrated social Send email and campaigns across mobile campaigns the major social with 2x the open networks rates www.emailvision.com
  • 10. Customer Intelligence Marketers rapidly visualise their customer data, identify high value segments and immediately integrate them in marketing campaigns
  • 11. Customer Intelligence ● Query hundreds of millions of records and display customer segments in seconds ● Explore detailed profile data including purchase behaviour and responsiveness to past marketing campaigns ● Test and adapt strategies „on the fly‟ ● Instantly create and execute campaigns with campaign management integration ● Increase customer lifetime value with insight that maximises acquisition and retention, as well as cross-sell and up-sell
  • 12. Customer Intelligence Database Marketing E-Commerce Brand Emailvision Campaign Commander & Customer Intelligence Platform Call-center Direct mail Email Mobile Co-ordinated Single Customer View Integrated response tracking Consistent customer experience 12
  • 13. Enterprise Edition Customer “We have now started to use Emailvision’s Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and Customer Intelligence engagement and it’s just the beginning.” helped Republic increase their conversion Laura Henderson rate by 4 times Online Marketing Manager UK
  • 14. Email & Mobile Marketing Reports & Campaign Analytics Planner Portfolio Manager The main features of & User Rights List Management Campaign Commander & Segmentation automate daily execution of email and mobile Integrations & APIs Split Testing campaigns and increase success rates through Email, Social advanced capabilities & Mobile Deliverability Monitoring Triggered Transactional Marketing Marketing
  • 15. Email and Mobile Customer “With Campaign Commander‟s intuitive and easy-to-use interfaces, we manage all our email marketing campaigns in- house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%.” Campaign Commander helped VoyagePrive.com David Bastien increase open and click- CEO of VoyagePrive.com thru rates by 20% France
  • 16. Social Marketing Reports & Campaign The main features of Analytics Management Campaign Commander enable social media Portfolio Community Management marketing to be Manager & User Rights organised by initiative, scheduled across all major channels and Team Integrations Collaboration measured for business & APIs impact Branding Content Management
  • 17. Social Customer “We use Campaign Commander Social Edition to help us manage social media marketing at Cisco Live events where we send out event related updates to encourage audience participation and awareness before, during and after each event. We rely on Campaign Commander‟s scheduling, campaign management and reporting features. Campaign Commander enables me to Campaign Commander analyse the effectiveness of my updates helped Cisco Live Events and better craft our messaging to best double their number of meet our audience‟s needs.” participants in Social Kathleen Mudge Media in 12 months Marketing Manager at Cisco USA
  • 18. Global Support ● Sales and Client Services located in 19 countries ● Employees include more than 40 nationalities ● 30 Languages spoken inside Emailvision ● Product available in 16 Languages ● Product integration with 10 social networks ● Relationships with over 150 ISPs globally
  • 19. Client Testimonial “The added value of Emailvision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills and Unilever Europe uses best practices is a great relief to us. It Campaign Commander for enables us to focus more on the 37 different brands coordination of our Brand-Online- Activities. Well done!” Jens Geisler IT Partner Manager at Unilever Germany
  • 20. Global Customer Examples Toshiba ● Campaign execution in Germany, France, UK, Belgium, Luxemburg ● Supporting the laptop and storage device divisions ● Fully integrated with their CRM application Unilever ● Campaign execution for 37 brands plus B2B campaigns for Unilever Food Solutions ● Managing some campaigns directly and others through an agency ● Fully integrated with their ERP and CRM applications Hermes ● Campaign execution in English, French, Spanish, German, Flemish, Italian, Chinese, and Japanese ● Complete transactional support for all online account creation, orders and shipping confirmations, password reminders, order cancellations, and refunding confirmation

Editor's Notes

  1. Emailvision offers a fully integrated marketing solution called Campaign Commander Enterprise Edition. With one SaaS product license, users of Campaign Commander have access to customer intelligence plus email, mobile and social campaign management. Our product is designed to give marketers visibility and control of their client data so they can create targeted marketing campaigns with higher response rates and campaign profitability. Our product strategy is focused on making campaign execution across these channels faster and more successful. Additionally we want to enable companies who are operating across boarders to expand their global online marketing with international product support. Campaign Commander Enterprise Edition features three integrated components, plus a marketing dashboard: Customer IntelligenceCustomer Intelligence enables marketers to rapidly explore and visualize their client data. Millions of records can be analyzed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams.  Email and Mobile MarketingThe intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted ‘smart segments’ that generate higher response rates with every campaign. Social Media MarketingSocial Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns. Campaign Commander DashboardDesigned specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customized widgets display real-time views on all activities.