Can a Closed Loop Marketing (CLM) Model improve SFE?
1. Can a Closed
Loop
Marketing
(CLM) Model
improve SFE?
Giovanny León, Access & Commercial Director Novartis
Sales & Marketing Excellence Latin America Congress
28th-29th June 2012, Miami
2. What is CLM?
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| CLM | CLM | Giovanny | Sales & Mktg 2012 | Sales | June Excellence LatAm
June | Giovanny Leon & Mktg
& Mktg Excellence LatAm
3. What is CLM?
Conection
Understan
ding
Improvement
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| CLM | CLM | Giovanny | Sales & Mktg 2012 | Sales & Mktg
4. Page 4 | CLM | Giovanny Leon | | CLM29th 2012 | Sales | June 29th 2012 | Sales
June | Giovanny Leon & Mktg Excellence LatAm
& Mktg Excellence LatAm
5. How to take advantage of CLM?
| CLM | Giovanny Leon | June 29th 2012 | Sales & Mktg Excellence LatAm
6. CLM tool by excellence: the iPad
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| CLM | Giovanny Leon | |June 29th 2012 Leon | June 29th Excellence LatAmLatAm
CLM | Giovanny | Sales & Mktg 2012 | Sales & Mktg Excellence LatAm
& Mktg Excellence
7. Do you have iPad implemented in
your FF?
1. Yes
2. No, but already
planned
3. No, we don t plan
any deployment
Page 7 Giovanny Leon | |June 29th 2012 Leon | | CLM29th Excellence LatAm29th 2012 | Sales
| CLM | CLM | Giovanny | Sales & Mktg 2012 | Sales | June Excellence LatAm
June | Giovanny Leon & Mktg
& Mktg Excellence LatAm
8. Closed loop marketing (CLM)
Page 8 Giovanny Leon | |June 29th 2012 Leon | | CLM29th Excellence LatAm29th 2012 | Sales
| CLM | CLM | Giovanny | Sales & Mktg 2012 | Sales | June Excellence LatAm
June | Giovanny Leon & Mktg
& Mktg Excellence LatAm
10. Implementation scenarios
a b
c
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| CLM | Giovanny Leon | |June 29th 2012 Leon | | CLM29th Excellence LatAm29th 2012 | Sales
CLM | Giovanny | Sales & Mktg 2012 | Sales | June Excellence LatAm
June | Giovanny Leon & Mktg
& Mktg Excellence LatAm
11. What scenario do you believe is the
best option for your organization?
1. Traditional
2. iPad w/o CLM
3. Full CLM
Page 11
| CLM | Giovanny Leon | |June 29th 2012 Leon | | CLM29th Excellence LatAm29th 2012 | Sales
CLM | Giovanny | Sales & Mktg 2012 | Sales | June Excellence LatAm
June | Giovanny Leon & Mktg
& Mktg Excellence LatAm