Guerrilla Media Marketing 2.0<br />With <br />Shane Gibson<br />@ShaneGibson<br />
Today…<br />Define Guerrilla Marketing and Guerrilla Social Media<br />Top 10 attributes of guerilla media marketer<br />T...
Guerrilla Marketing<br />“Achieving conventional goals through unconventional means.”<br />
What is this?<br />
To this guy? A weapon.<br />
Traditional Marketing<br />Money<br />Extensive Labour<br />Historically Orientated<br />Algorithmic <br />Complicated<br ...
Guerrillas Depend on..<br />Psychology<br />Engagement<br />Emotional Impact<br />Excitement<br />Passion<br />Humor<br />...
Guerrilla Marketing<br />Innovation<br />Imagination<br />Knowledge<br />Community<br />
Word of Mouth and Mouse are not free.<br />Time is not money. Time is life.<br />
Guerrilla Marketing<br />Is about LEVERAGE<br />
Insurance Guerrillas<br />
Free & Honest Tea<br />
Results<br />
Press<br />
Earned Media<br />
Increase in Sales<br />
Wall Street VS. LA<br />
Free as a Weapon<br />
Free Wifi as Weapon<br />
10 Guerrilla Traits<br />Immune to hype<br />Curiosity<br />The ability to sprint<br />The ability to run marathons.<br />...
10 Guerrilla Traits<br />Community focused<br /> Profit driven<br /> Tech hungry<br /> Self-developer<br /> Leadership men...
Boeing<br />
Mediadecoder.com:<br />“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas ha...
"Social media is 1000 people wide and 2 inches deep"<br />
Broadcast<br />
Narrow Cast<br />
Niche-Cast<br />
NANO-Cast<br />
Scott Heiferman<br />
@cforbesoklahoma<br />
@cforbesoklahoma<br />
Nano-Cast<br />Facebook Groups<br />Linkedin Groups and Sub-groups<br />Offline events and seminars (Meetups and Tweetups)...
At the Event<br />
Live Blog<br />
Twitter Feed<br />
Build hubs<br />
PlANNING AND LAUNCHING<br />Identify Your Goal<br />Identify Your Target Audience/Nano-markets<br />Pick the Right Platfor...
Resources<br />http://socialized.me/caem2011<br />http://twitter.com/shanegibson<br />http://closingbigger.net<br />http:/...
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Guerrilla Social Media Marketing for Exposition Managers

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Guerrilla Social Media Marketing for Exposition Managers is the break-out session slide deck from the Canadian Association of Exhibition Management that I presented to today.

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Guerrilla Social Media Marketing for Exposition Managers

  1. 1. Guerrilla Media Marketing 2.0<br />With <br />Shane Gibson<br />@ShaneGibson<br />
  2. 2. Today…<br />Define Guerrilla Marketing and Guerrilla Social Media<br />Top 10 attributes of guerilla media marketer<br />The power of nano-casting and nano-marketing<br />How to develop and manage an integrated social media marketing campaign<br />
  3. 3. Guerrilla Marketing<br />“Achieving conventional goals through unconventional means.”<br />
  4. 4. What is this?<br />
  5. 5. To this guy? A weapon.<br />
  6. 6. Traditional Marketing<br />Money<br />Extensive Labour<br />Historically Orientated<br />Algorithmic <br />Complicated<br />ME focused<br />
  7. 7. Guerrillas Depend on..<br />Psychology<br />Engagement<br />Emotional Impact<br />Excitement<br />Passion<br />Humor<br />Desire <br />
  8. 8. Guerrilla Marketing<br />Innovation<br />Imagination<br />Knowledge<br />Community<br />
  9. 9. Word of Mouth and Mouse are not free.<br />Time is not money. Time is life.<br />
  10. 10. Guerrilla Marketing<br />Is about LEVERAGE<br />
  11. 11. Insurance Guerrillas<br />
  12. 12. Free & Honest Tea<br />
  13. 13. Results<br />
  14. 14. Press<br />
  15. 15. Earned Media<br />
  16. 16. Increase in Sales<br />
  17. 17. Wall Street VS. LA<br />
  18. 18. Free as a Weapon<br />
  19. 19.
  20. 20. Free Wifi as Weapon<br />
  21. 21.
  22. 22. 10 Guerrilla Traits<br />Immune to hype<br />Curiosity<br />The ability to sprint<br />The ability to run marathons.<br />Transparent <br />
  23. 23. 10 Guerrilla Traits<br />Community focused<br /> Profit driven<br /> Tech hungry<br /> Self-developer<br /> Leadership mentality<br />
  24. 24. Boeing<br />
  25. 25. Mediadecoder.com:<br />“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing<br />
  26. 26. "Social media is 1000 people wide and 2 inches deep"<br />
  27. 27. Broadcast<br />
  28. 28. Narrow Cast<br />
  29. 29. Niche-Cast<br />
  30. 30. NANO-Cast<br />
  31. 31. Scott Heiferman<br />
  32. 32. @cforbesoklahoma<br />
  33. 33. @cforbesoklahoma<br />
  34. 34. Nano-Cast<br />Facebook Groups<br />Linkedin Groups and Sub-groups<br />Offline events and seminars (Meetups and Tweetups)<br />Webinars and Podcasts<br />#tags and Twitter lists<br />One-to-one dialogue<br />Contributing to other events and groups<br />
  35. 35. At the Event<br />
  36. 36. Live Blog<br />
  37. 37. Twitter Feed<br />
  38. 38. Build hubs<br />
  39. 39.
  40. 40.
  41. 41. PlANNING AND LAUNCHING<br />Identify Your Goal<br />Identify Your Target Audience/Nano-markets<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Your Market Intimately<br />Create Content Mixing Marketing and Community (Have a calendar)<br />Get Sociable!<br />
  42. 42. Resources<br />http://socialized.me/caem2011<br />http://twitter.com/shanegibson<br />http://closingbigger.net<br />http://inSocialMedia.com<br />

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