SlideShare a Scribd company logo
Creative Sales
through Online Media


 Stefanie Kurniadi | Head of Digital Strategy DIXGITAL
                 @stefkurniadi
Stefanie Kurniadi | @stefkurniadi




What are we talking today?

                  How Internet can help
 The Potentials                           Online Activities
                         Sales




                                           Measurement
The world will never
 be the same again
The Facts about Growing Market
The Facts about Growing Market
 60 M Internet
 40 M Facebook
 5.6 M Twitter
 2.9 M Kaskuser
 450 T Linkedin
 4.9 M Blogger
 160 M Mobile User
160 juta pengguna Mobile
Kekurangan
Negative Viral
Akses internet di
Indonesia belum
menyeluruh
Tidak semua target
market bisa digarap
dengan Online
Media
Keunggulan
Cepat
Interaksi
Engagement
Murah
Fungsi Viral
Membuka
pasar Global
Stefanie Kurniadi | @stefkurniadi




How Internet Can Help
Sales?
                    Membuat
                    konsumen
             Pull   mencari
                    produk
                    kita         Brand Building


 Sales


                    Mendorong
             Push   produk      Channel Penjualan
                    kepada
                    konsumen
                    sehingga
                    mereka
                    membeli
                    produk
Search Marketing
                                 Social Media/
                                    Online
                                  Community


E-Commerce
   Portals
                      Email Marketing
How Search Marketing can help
Sales?



AI
Awareness
             S
      Interest
                 Search
                             DA
                          Desire   Action
How Search Marketing can help
Sales?

People are searching :
1. Information
2. Recommendation
How Search Marketing can help
Sales?
How Search Marketing can help
Sales?
How Search Marketing can help
Sales?
Make Sure you can be found on the
net


            you
How Social Media can help Sales?




                                  Monetizatio
 Acquisition   Engagement
                                      n
                  add value

                the keypoint on
               socmed marketing
                   strategy
How Social Media can help Sales?
How Email Marketing can help
Sales?
How Email Marketing can help
Sales?
How E-Commerce Portals can help
Sales?
How E-Commerce Portals can help
Sales?
Stefanie Kurniadi | @stefkurniadi

Brand Building to create
Sales




                           Perceived
 Awareness   Association                       Loyalty
                            Quality
Stefanie Kurniadi | @stefkurniadi




FACEBOOK–upload foto produk secara periodik, tag ke
konsumen
Stefanie Kurniadi | @stefkurniadi




KASKUS–post thread JUAL BELI, sertakan gambar produk dan
kontak
Stefanie Kurniadi | @stefkurniadi




WEB ONLINE SHOPPING–buat web katalog produk dan
belanja
Stefanie Kurniadi | @stefkurniadi




KEMBANGKAN RE-SELLER-
cantumkan menu re-seller /agen pada web Anda
Stefanie Kurniadi | @stefkurniadi




KEMBANGKAN RE-SELLER-
cantumkan menu re-seller /agen pada web Anda
Basic Metrics
                                                •Number of friends
                                                •Number of followers

In-Depth Metrics
•posts and comments                      •likes/favorites
•influencers                             •ratings
•growth rate of fans/followers/friends   •social bookmarks
•second degree reach                     •subscriptions
•share of voice                          •Pageviews
•impressions                             •etc
The Engagement
www.fangager.com
Tweetreach.com
The Way You Think
1               2                 3                4
                      Milikilah
                      Website/       Buat
    Tentukan
                       Other      perencanaa           Eskekusi
    Objective
                    Information        n
                    Page (free)
                                                         Konsisten
                                                         dan Kreatif

                  Pilih             Tentukan      Tentukan
                Medianya          alat ukurnya   content-nya
Change your
business as the
way people life’s
has changed.               Stefanie Kurniadi
                    Head of Digital Strategy
                            DIXGITAL Online Marketing Partner




                     @stefkurniadi
                       +62878 219 30803
                        stefanie@dixgital.net

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Creative sales through online media (email version)