1. Junio 2010 The new community rules Jose Antonio Gallego Vázquez

2. What´s a Community? People who share a common goal, and work together to get it

3. eBay Community: sharing a common passion eBay is “just” a group of pasionated people.

4. Goal: the spirit of the community Common goal: shared by every member of the community (save the whales) Personal goal : An individual reason to be in the community: meet people, find a couple…

5. Elements of the Community: GOAL When talking with eBay buyers and sellers, remember that they have different goals: make a living, earn some cash, get “buzz”, meet people… . One size don´t fits all.

6. Elements of the community: habitat habitat: The “place” where community members interact. From a starbuck table to online board, who rules the “habitat” has a great influence in the community.

7. When I was at eBay, this was our habitat, our battlefield and our home… The old times… when job was easy… We ruled the community

8. But we don´t rule the habitat any more… Now we can not delete or ban , we don´t write the rules..

9. … a new world full of oportunities

10. … and threads...

11. … where people have the power, not you

12. … where people have the power, not you

13. Moises, the first Community Manager? The 5 Community Manager tenents

14. 1: Listen… and analyze

15. 2: Share this info internally…

16. 3: Explain the position of the company to the community

17. 4: Find leaders, inside and outside the company

18. 5: Find new ways of colaboration between community and company

19. ¡Muchas gracias! Para más info sobre el community manager: www.aercomunidad.org Sobre mí: www.comunidadenlared.com twitter: @joseantoniogall mail: [email_address]