This is a presentation that I gave at the Think International IV event - Copenhagen - Mar, 2011. The presentation has been modified i.e. text added, substituting me talking. Love to hear your feedback.
Olle Svensson's Presentation on Digital StrategyGus Murray
These slides have been generously made available by Olle Svensson for the purpose of sharing on our course content hub - http://medium.com/hyper-island
You can find Olle on twitter: http://twitter.com/addwax
Momads is a fast growing marketing and management consultant specialised in Innovation, strategy and execution for the mobile screen.
We help companies and brands to:
develop their mobile strategy for the next 12 months,
translate it in mobile products or services,
manage the development and implementation
and evaluate the results on selected KPI’s
We work across different markets and are headquartered in Brussels.
BRAND DRIVEN CHANGE – HOW TO CONNECT HEARTS AND MINDS OF THE FUTURE GENERATIO...Savage Marketing
Deutsche Telekom’s aim is to enrich people’s lives by identifying digital trends, driving innovation, as well as turning visionary concepts into everyday reality. By connecting people to the opportunities of now, we are making people’s life smarter and enjoyable. Our future generations are seeking for imaginative experiences, inspiring co-creation, priceless moments and be part of designing the future. Hence, the gap between the younger and older generations is increasing not only through a steady technological progress. Deutsche Telekom lives diversity and thus unleashes the gateway to connect generations.
Internet Transformation: Launching A New Digital Business Venture Inside Your...James Burnes
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The Digital Advertising Tipping Point is Here!MediaPost
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape. Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
Olle Svensson's Presentation on Digital StrategyGus Murray
These slides have been generously made available by Olle Svensson for the purpose of sharing on our course content hub - http://medium.com/hyper-island
You can find Olle on twitter: http://twitter.com/addwax
Momads is a fast growing marketing and management consultant specialised in Innovation, strategy and execution for the mobile screen.
We help companies and brands to:
develop their mobile strategy for the next 12 months,
translate it in mobile products or services,
manage the development and implementation
and evaluate the results on selected KPI’s
We work across different markets and are headquartered in Brussels.
BRAND DRIVEN CHANGE – HOW TO CONNECT HEARTS AND MINDS OF THE FUTURE GENERATIO...Savage Marketing
Deutsche Telekom’s aim is to enrich people’s lives by identifying digital trends, driving innovation, as well as turning visionary concepts into everyday reality. By connecting people to the opportunities of now, we are making people’s life smarter and enjoyable. Our future generations are seeking for imaginative experiences, inspiring co-creation, priceless moments and be part of designing the future. Hence, the gap between the younger and older generations is increasing not only through a steady technological progress. Deutsche Telekom lives diversity and thus unleashes the gateway to connect generations.
Internet Transformation: Launching A New Digital Business Venture Inside Your...James Burnes
How do you start the process of launching a new digital business venture within your organization? This presentation, with James Burnes, founder and Principal for Project Brilliant, addresses the factors impacting businesses in this Digital Age and the processes it takes to launch a new digital venture.
The Digital Advertising Tipping Point is Here!MediaPost
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape. Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
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Social Media Measurement: A Practical ApproachFletcher Prince
Just starting out with social media measurement? Here is a basic approach that you can master and build on as you gain skill at setting and measuring goals.
Facebook, Twitter, YouTube, Pinterest, and blog results measurement is covered.
Presented at the 2012 GV Expo in Washington, DC by Mary Fletcher Jones on 11/28/12.
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Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
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Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
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64% of marketers expect video to dominate their strategies in the near future. Online Video Marketing, Internet Video Marketing. An Answer to How Video Marketing Is Changing Online.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Official Rules Of Social Media MeasurementMatt Granfield
A short presentation detailing how advertising, PR and Digital campaigns have traditionally been measured and how you can apply similar metrics to social media.
Social Media Measurement: A Practical ApproachFletcher Prince
Just starting out with social media measurement? Here is a basic approach that you can master and build on as you gain skill at setting and measuring goals.
Facebook, Twitter, YouTube, Pinterest, and blog results measurement is covered.
Presented at the 2012 GV Expo in Washington, DC by Mary Fletcher Jones on 11/28/12.
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
Introduction to Social Media Measurement with HootSuiteHootsuite
HootSuite and Social Media Measurement Coach Nichole Kelly have co-authored a White Paper series on social media measurement.
Do you understand the ROI on your social media? With this helpful examination of social media metrics today, you can begin to provide real data on how your social efforts contribute to your company's bottom line.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
64% of marketers expect video to dominate their strategies in the near future. Online Video Marketing, Internet Video Marketing. An Answer to How Video Marketing Is Changing Online.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
We Love Stories 2011, the Toshiba viral video competition, sees young film-makers across Europe compete to produce a creative viral for Toshiba and the €5,000 top prize.
Vid Monopoly Review ✍️ Worth It_ My Honest Opinion.pdfmd Sanaullah
Welcome to my Vid Monopoly Review Post. In an era dominated by digital content, Vid Monopoly stands out as a transformative influence, reshaping the dynamics of video marketing and content creation.
This in-depth Vid Monopoly review explores its nuanced features, advantages, and user interface, spotlighting a tool meticulously crafted to empower marketers, influencers, and content creators within the highly competitive digital realm.
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For more information about how we can help your brand, go to revolt.dk
Strategy for a Digital World by Louisa HeinrichGus Murray
These slides have been generously made available by Louisa Heinrich for the purpose of sharing on our course content hub - http://medium.com/hyper-island
You can find Louisa on twitter: http://twitter.com/customdeluxe
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Covered in this session:
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In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
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6. Social media is decentralized and able
to reach all corners of the world.
Just look at what has happened lately,
#egypt, #christchurch, #libya and
#japan.
8. The means of production for social
media is not owned by governments or
private organizations. The tools are
available to everyone for free or little
cost.
24. Now, let’s see what video can actually
do for an organization.
25. ENGAGEMENT NEWSLETTER CLICK-THROUGH
771.262 17.4%
Minutes of engagement Higher click-throughs in newsletters with
video
VIDEO LINK RECORD EMBEDS
10x 112
More popular to click on video link than Number of sites that embed their
the next-most popular link in newsletter videos including google.com’s own
(Source: 23 Video) search engine result page
26. SALES INCREASE SALES 2010
30% 1.2B
Using videos to describe and Zappos’ CEO attributes this success to
demonstrate products online video: “Products with
accompanying video sell better”
CURRENT VIDEOS GOAL FOR 2011
8,000 50,000
They feature employees instead of Zappos strive to have even more videos
actors or models next year, and they will need around 10
(Source: Zappos) studios.
27. ENGAGEMENT PRODUCT VIEWS
3 mil 3x
3x product views
Minutes of engagement
when supported with video
REPEAT VISITS SALES INCREASE
2x 23%
Double repeats compared with website 23% higher basket/check out value
only visits. Also double dwell times.
(Source: TubeMogul)
29. This
danish
Ecommerce
store,
uses
video
as
a
key
sales
tool
by
providing
viewers
with
unbiased
and
engaging
product
reviews.
Community Building
30. They
have
also
have
built
a
strong
community
of
engaged
users,
by
le?ng
them
submit
their
own
product
reviews,
allowing
users
to
build
their
own
social
authority
within
the
community.
Community Building
32. Other
viewers
can
then
vote
and
share
the
videos
around
the
web.
User Generated Content
33. Saxo
Bank
is
trying
to
become
a
thought
leader
and
resource
for
their
customers
and
potenEal
customers.
Demand Driven Content
34. Novozymes
use
video
to
ensure
their
stakeholders,
both
external
&
internal,
get
a
chance
see
who
they
are
and
how
they
do
things.
Stakeholder Communication
35. TED
and
their
sponsors
have
realized
that
the
audience
isn’t
just
limited
to
those
people
that
aKend.
Audience Extension
45. Set
up
your
videosite
to
automaEcally
distribute
your
content
to
your
various
social
media
channels
Distribution to all your channels
46. RECAP
Video is the new black.
‣Build a community
‣Allow users to create content for you
‣Be a thought leader
‣Engage your stakeholders
‣Extend your audience
‣Create social objects
‣Connect with your audience
‣Measure, analyze and improve
47. Try 23 Video yourself at
23video.com
And see how we humanize the web.