IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly
 
<ul><li>2005  RSS (17), podcasting (46) 2006  blogs (84) 2007  video (51) 2008  social networking (58)    twitter (12) </l...
So many tools, so little time
<ul><li>“ The medium is the message.” </li></ul><ul><li>Marshall McLuhan </li></ul><ul><li>Understanding  Media: The Exten...
<ul><li>“ The conversation is the message.” </li></ul><ul><li>Karine Joly </li></ul><ul><li>CASE Conference for communicat...
<ul><li>“ The conversation is killing  </li></ul><ul><li>the messenger,  </li></ul><ul><li>the message and,  </li></ul><ul...
Communication Overload
<ul><li>BIG </li></ul><ul><li>QUESTIONS </li></ul>
<ul><li>What’s important? </li></ul>
<ul><li>How do you catch up? </li></ul><ul><li>How do you keep up? </li></ul>
<ul><li>YOU CAN’T </li></ul><ul><li>YOU DON’T  </li></ul>
Stop, breath, and...
Think!
Remember, we are in the... ...Relationships Building Business
Conversations build Relationships
Many Conversations,  Many Relationships.
IT’S THE COMMUNITY, STUPID!
<ul><li>“ Community is about people’s need to connect [even with you], not your need to control.” </li></ul><ul><li>Charle...
7-Step Plan <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Excl...
What can  YOU   do for  THEM?
<ul><li>What do  </li></ul><ul><li>YOU </li></ul><ul><li>Want?  </li></ul>2
If you build it  with them , they will come 3
<ul><li>Exclusive content </li></ul><ul><li>Conversation starters </li></ul>4
Listen, Identify, Empower 5
Call them back - on their terms 6
Meet your new boss(es)! 7
7-Step Recap <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Exc...
<ul><li>Never forget that  THEY  know more than  YOU  do... </li></ul>
<ul><li>... as the higher ed community knows more than I do. </li></ul>
220K page views 340 members 1,161 forum posts 68% incoming students found it helpful
697 members 876 uploaded photos 20 groups created by members 82K monthly page views   45% members invited by their peers 
2,300 registered admitted students 51% never made an official visit   Of these, 83% submitted a deposit  
<ul><li>THE LAST WORD... </li></ul>
<ul><li>Share your secret! </li></ul><ul><li>www.collegewebeditor.com/secret </li></ul><ul><li>[email_address]   </li></ul>
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eduWeb 2008 Closing Keynote: It's the Community, Stupid!

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Closing keynote given at the eduWeb conference in Atlantic City, NJ by Karine Joly - www.collegewebeditor.com

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  • eduWeb 2008 Closing Keynote: It's the Community, Stupid!

    1. IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly
    2.  
    3. <ul><li>2005 RSS (17), podcasting (46) 2006 blogs (84) 2007 video (51) 2008 social networking (58) twitter (12) </li></ul>
    4. So many tools, so little time
    5. <ul><li>“ The medium is the message.” </li></ul><ul><li>Marshall McLuhan </li></ul><ul><li>Understanding Media: The Extensions of Man </li></ul><ul><li>1964 </li></ul>
    6. <ul><li>“ The conversation is the message.” </li></ul><ul><li>Karine Joly </li></ul><ul><li>CASE Conference for communication senior executives </li></ul><ul><li>September 2006 </li></ul>
    7. <ul><li>“ The conversation is killing </li></ul><ul><li>the messenger, </li></ul><ul><li>the message and, </li></ul><ul><li>the recipient.” </li></ul><ul><li>Karine Joly </li></ul><ul><li>eduWeb 2008 </li></ul><ul><li>July 2008 </li></ul>
    8. Communication Overload
    9. <ul><li>BIG </li></ul><ul><li>QUESTIONS </li></ul>
    10. <ul><li>What’s important? </li></ul>
    11. <ul><li>How do you catch up? </li></ul><ul><li>How do you keep up? </li></ul>
    12. <ul><li>YOU CAN’T </li></ul><ul><li>YOU DON’T </li></ul>
    13. Stop, breath, and...
    14. Think!
    15. Remember, we are in the... ...Relationships Building Business
    16. Conversations build Relationships
    17. Many Conversations, Many Relationships.
    18. IT’S THE COMMUNITY, STUPID!
    19. <ul><li>“ Community is about people’s need to connect [even with you], not your need to control.” </li></ul><ul><li>Charlene Li & Josh Bernoff </li></ul>
    20. 7-Step Plan <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Exclusive Valuable Content </li></ul><ul><li>Listen, Identify, Empower </li></ul><ul><li>Cross-Promote </li></ul><ul><li>Treat Them as Stakeholders </li></ul>
    21. What can YOU do for THEM?
    22. <ul><li>What do </li></ul><ul><li>YOU </li></ul><ul><li>Want? </li></ul>2
    23. If you build it with them , they will come 3
    24. <ul><li>Exclusive content </li></ul><ul><li>Conversation starters </li></ul>4
    25. Listen, Identify, Empower 5
    26. Call them back - on their terms 6
    27. Meet your new boss(es)! 7
    28. 7-Step Recap <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Exclusive Valuable Content </li></ul><ul><li>Listen, Identify, Empower </li></ul><ul><li>Cross-Promote </li></ul><ul><li>Treat Them as Stakeholders </li></ul>
    29. <ul><li>Never forget that THEY know more than YOU do... </li></ul>
    30. <ul><li>... as the higher ed community knows more than I do. </li></ul>
    31. 220K page views 340 members 1,161 forum posts 68% incoming students found it helpful
    32. 697 members 876 uploaded photos 20 groups created by members 82K monthly page views   45% members invited by their peers 
    33. 2,300 registered admitted students 51% never made an official visit  Of these, 83% submitted a deposit  
    34. <ul><li>THE LAST WORD... </li></ul>
    35. <ul><li>Share your secret! </li></ul><ul><li>www.collegewebeditor.com/secret </li></ul><ul><li>[email_address] </li></ul>

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