Gus Murray is an Australian digital strategist and ultrarunner who works for various companies helping them improve marketing and analytics. He discusses how data and technology have created new opportunities for targeted marketing if challenges like privacy are addressed. Murray emphasizes focusing on solving meaningful problems, pursuing topics of interest, and working with people you respect.

1. Intro Program 2015MIB

2. Who am I?
Gus Murray
#Australian
#DigitalStrategist
#Ultrarunner
@gus_murray

3. IMMIGRATION FUN

4. #Hugo

5. POST MIB
TOMORROWMIB
FREEPRINT
NIELS
BROCK
STARTUP
COMPANY
23 VIDEO
DIGITAS
LBI
FFW

6. WHO I WORK FOR

7. Strategy & AnalyticsMy role

8. Moving from Business Cards to
Business Tools.

9. The better mousetrap.

10. Maersk.

11. Volvo Cars.

12. Data Driven Marketing?

13. WHAT CHANGED?
= OPPORTUNITY
ABILITY TO
MEASURE
TOOL
COSTS
COST OF
PROCESSING /
STORAGE

14. Why | Improve Delivery - Conversion

15. C = M + V + (I - F) - A
Motivation
ValueProposition
Incentive
Friction
Anxiety

20. EKSPRES
BANK
CONSUMER
EXPERIENCE SPACE
BRAND CONSUMER

21. OBSTACLES ARE THOSE FRIGHTFUL THINGS YOU SEE
WHEN YOU TAKE YOUR EYES OFF YOUR GOAL.
How to use data:

22. ONLINE // OFFLINE
INVENTORY & PURCHASING

23. CHAIN EXPERIENCES
CONNECTED COMMERCE

25. Focusing on the right things.

28. How do you get people to share a
brand that most users prefer to
keep secret?

31. “If you live in Chicago, Amazon
doesn’t have to know it’s snowing,
but they know you’re neighbour
just bought a shovel and eight
pounds of salt”
- Russel Glass, The Big Data-Driven Business

32. Lastly.

33. You go to university to speak
French, what you learn is
linguistics.
French is a communication
system, you use in France.

34. My two cents…
01 Learn a lot about things that matter i.e. problems that stretch you.
02 Work on topics that interest you.
03 With people you like and respect.

35. Any Questions?Thank You
EMAIL:GUS.MURRAY@FFWAGENCY.COM
PHONE:+45 2848 3111
TWEETER: @GUS_MURRAY