E-marketing refers to applying marketing principles and techniques through electronic media and the internet. It encompasses all online activities businesses conduct via the world wide web to attract new customers, engage existing customers, and build their brand. Creating an internet marketing strategy is now necessary for businesses to succeed. Some key advantages of e-marketing include its global reach, ability to interact with customers, potential to target specific demographics, and capacity for adaptive, closed-loop marketing.

1. Abhishek viswam
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2. E-Marketing or electronic marketing refers to the
application of marketing principle and techniques via
electronic media and specifically the internet.
The terms E-marketing,Internet marketing,and online
marketing,are frequently interchanged and can often be
considered synonymous.

3. E-marketing encompasses all the activities a business conducts
via the world wide web with the aim of attracting new
business, relating current business developing and brand
identifying.

4. Internet marketing has become a necessity for any business
hoping to succeed in today’s market place.
It creating an internet marketing strategy is a neccessary for
second step to drive new visitors to your site and encourage
current visitors to return.

5. Internet market is an organisation process that
starts with an aesthetically pleasing and intuitive
website design with focused content written for
client base
other important elements include visitors
incentives,directory placement,newsletters, and
engin optimization to name a few.

6. a.Reach
b.Scope
c.Interactivity
d.Demographics and targeting
e.Adaptivity and closed loop marketing

7. The nature of the internet means business now have a truly global
reach. While traditional media costs limit this kind of reach to
huge mutinationals.
E- marketing opens up new avenues for smaller business on a much
smaller budget,to access potential consumers from all over the
world.

8. Internet marketing allows the marketer to reach consumers in a
wide range of ways and enables them to offer a wide range of
products and services.
E- marketing includes among other things,information
managagement, puplic relations, customer services and sale with
the range of new technologies becoming available all the time,this
scope can only grow.

9. Whereas traditional marketing is largely about getting brands
message out there, e-mail facilities conversations between
companies and consumer.
With a two-way communication channel,companies can feed of
the responses of their consumers,making them more dynamics and
adaptive.

10. The demographics of the internet are a marketer’s dream. Internet
users considered as a group have greater buying power and could
perhaps be considered as a population group towards the middle classes.
Buying power is not all though.the nature of the internet is such
that its users will tend to organise themeselves into for more
focused groupings marketers who know where to look can quit
easily find access to the nice markets they wish to targets.

11. Closed loop marketing requires the constant measurement
and analysis of the results of marketing initiatives.
Continuously tracking the response and effectiveness of a
compaign,the marketer can be more dynamic in adopting
to consumer wants and needs.
Maximum marketing efficiency from e-marketing creates
new opportunities to seize strategic competitive
advantages.
The combination of all these factors results in an improved
more customers, happier customers and an improved